Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology (NASDAQ: DSP) has launched the latest version of its AI Bid Optimizer, significantly enhancing its programmatic advertising capabilities. Powered by a deep learning neural network trained on Viant's entire bid stream, the updated AI can process millions of requests per second and has shown a 100% performance improvement over its predecessor in tests. The tool promises media cost savings ranging from 24%-40% and better ad performance, providing strong ROI for advertisers. This upgrade underscores Viant's commitment to optimizing advertising budgets and leveraging data-driven marketing.
Viant Technology (NASDAQ: DSP) expands its sustainability program, Adtricity, with the Supply Decarbonization Initiative, aiming for a carbon-neutral programmatic supply chain. This initiative ensures that ad campaigns on Viant’s DSP are powered by 100% renewable energy, extending to all supply-side and publisher emissions. Viant introduces a 'Carbon Label' to indicate ads delivered through renewable energy, enhancing transparency and consumer trust. Key milestones include founding U.S. Ad Net Zero, achieving Green-e® Certification, and releasing a Consumer Sustainability Study. Viant achieved carbon neutrality in 2023 and reduced emissions by 526 metric tons annually. The initiative reinforces Viant's commitment to a sustainable digital advertising future.
Viant Technology (NASDAQ: DSP), a prominent advertising tech firm, announced a new integration with Google Cloud's BigQuery data clean rooms. This partnership allows seamless onboarding of privacy-safe first-party data from Google Cloud into the Viant Data Platform (VDP). Viant data, now available within Google Cloud's data clean rooms, enhances targeting and measurement capabilities on Viant's Demand-Side Platform (DSP). As an early adopter of Google Cloud’s BigQuery data clean rooms, Viant ensures secure data at scale, enabling advertisers to execute precise media campaigns and achieve closed-loop measurement. This collaboration positions Viant among the first DSPs to integrate with Google Cloud’s BigQuery data clean rooms, fostering advanced data activation in programmatic advertising. The partnership aims to address the growing demand for privacy-safe data solutions as third-party cookies phase out, solidifying Viant's position at the forefront of the industry.
Viant Technology Inc. (NASDAQ: DSP) has been certified as a Great Place To Work® for the third consecutive year, with 88% of employees saying it is a great place to work. The certification is based on real-time employee feedback, highlighting Viant's commitment to excellence in workplace culture and employee experience.
Viant Technology Inc. (NASDAQ: DSP) will be presenting at upcoming investor conferences including Needham Technology, Media, & Consumer Conference, Craig-Hallum 21st Annual Institutional Investor Conference, and BofA Securities 2024 Global Technology Conference. The presentations will be webcast live on Viant's investor relations website.
Viant Technology Inc. (Nasdaq: DSP) reported strong first quarter financial results with over 50% year-over-year growth in CTV and a record quarter for streaming audio. The company's performance was marked by significant improvements in revenue, gross profit, and net loss. Additionally, the Board of Directors authorized a $50 million stock repurchase program. Viant remains optimistic about the future, expecting continued growth in the programmatic advertising industry.
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