K-pop Group KARD Makes a Comeback with their 7th Mini-Album 'Where to Now? (Part. 1: Yellow Light)'
Rhea-AI Summary
K-pop group KARD is set to release their 7th mini-album, 'Where to Now? (Part. 1: Yellow Light)', on August 13th, 2024. The seven-track album, coinciding with the group's seventh anniversary, showcases KARD's growth and transformation. DSP Media, KARD's management company, expressed confidence in the album's appeal to fans worldwide.
The album features English lyrics (except for J.seph's rap) and diverse musical styles. KARD, consisting of BM, J.Seph, Jeon Somin, and Jeon Jiwoo, has gained international recognition with hits like 'Hola Hola' and 'GUNSHOT'. The group recently completed a world tour and signed with UTA, a major U.S. agency, signaling their expanding global influence in the K-pop industry.
Positive
- Release of new mini-album 'Where to Now? (Part. 1: Yellow Light)' on August 13th, 2024
- Successful completion of world tour 'PLAYGROUND' in U.S., Europe, and Australia
- Signing of exclusive contract with UTA, a major U.S. agency
- Growing international recognition and fanbase
Negative
- None.
News Market Reaction
On the day this news was published, DSP declined 0.84%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Dropping August 13th, 2024
"We have meticulously crafted the tracklist to highlight KARD's unique transformation into the next phase of their career and know people everywhere will be thrilled by these new sounds," said DSP Media, the group's management company. "We know that KARD is ready to spread some good summer vibes worldwide and connect with fans."
The album features songwriting contributions, all done in English, with the exception of J.seph's rap. Their innovative musical expression and English lyrics offer listeners surprises and a playful sense of humor. In every groove, KARD produces a distinctive listening experience, from power pop ballads to hip-hop dance beats, with their unmistakable vocal sound. Tell My Momma embraces KARD's sensual side with smooth rhythms and a dynamic and emotional chorus. Where To Now? (Part.1: Yellow Light) breaks new ground for the group, showcasing innovative musical ideas and a bright shimmering production.
Consisting of four members (BM, J.Seph, Jeon Somin, Jeon Jiwoo), the group's artistry and creativity bring a breath of fresh air to the legacy of co-ed K-Pop bands. The group has established a presence in the domestic and international music markets with numerous hit songs like 'Hola Hola,' 'Don't Recall,' 'RUMOR,' 'GUNSHOT,' 'You In Me,' and 'ICKY.' As a result, KARD successfully held a world tour, 'PLAYGROUND', in the
KARD's commitment to connecting with fans worldwide is evident throughout their YouTube KARDist series, highlighting each member's artistic aspects and musical interpretations. The series consists of band members reinterpreting hit songs from various artists, such as Billie Eillish, Tyga, Sza, Adele, and more.
Since their debut, KARD has significantly expanded K-pop's reach with forward-thinking sounds and tight harmony, gaining overwhelming support in
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SOURCE DSP Media; RBW
FAQ
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