Viant’s Next Generation AI Bid Optimizer Raises the Bar
Viant Technology (NASDAQ: DSP) has launched the latest version of its AI Bid Optimizer, significantly enhancing its programmatic advertising capabilities. Powered by a deep learning neural network trained on Viant's entire bid stream, the updated AI can process millions of requests per second and has shown a 100% performance improvement over its predecessor in tests. The tool promises media cost savings ranging from 24%-40% and better ad performance, providing strong ROI for advertisers. This upgrade underscores Viant's commitment to optimizing advertising budgets and leveraging data-driven marketing.
- Next-gen AI Bid Optimizer shows 100% performance improvement over previous version.
- The new AI model processes millions of requests per second, enhancing efficiency.
- Advertisers report media cost savings between 24%-40% with the new AI Bid Optimizer.
- The tool has tripled performance in specific campaigns, indicating strong ROI potential.
- Upgraded AI underscores Viant's commitment to optimizing advertising budgets and data-driven marketing.
- No financial data or revenue projections provided, making it challenging to assess the direct business impact.
- The successful implementation of the AI update depends on continuous sophisticated data inputs which could entail high costs.
- Potentially increased competition as other companies may launch similar AI-driven solutions.
Insights
The upgraded AI Bid Optimizer significantly improves the efficiency of ad bidding processes, leveraging a deep learning neural network to process millions of requests per second. This is a substantial advancement in the ad tech sector. The ability to process large volumes of data in real-time allows advertisers to make more accurate and timely decisions, leading to better ad placements and cost savings.
This improvement potentially gives Viant a technological edge over competitors, as efficiency in ad bid optimization directly translates to improved ROI for advertisers. In a crowded market, such enhancements could lead to increased adoption of Viant's platform.
From a technology adoption perspective, a 100% performance improvement is noteworthy. However, the long-term success of this tool will depend on its scalability and the company's ability to continuously update and refine the AI algorithms to adapt to changing market conditions and user behavior.
For investors, the launch of the upgraded AI Bid Optimizer by Viant is a significant development in the programmatic advertising market. Viant's ability to deliver a 24%-40% media cost savings, as cited by a client, suggests strong potential for improved client retention and acquisition.
Moreover, as companies increasingly lean towards data-driven advertising solutions, Viant's focus on enhancing their AI capabilities positions them well to attract more clients seeking efficiency and effectiveness in their ad spend. This could translate into increased revenue streams and market share for Viant.
However, it’s important to consider the competitive landscape. Viant will need to continually innovate to maintain its position and address any new entrants or existing competitors that also enhance their AI-driven advertising platforms.
Significantly Improves Advertiser Performance
The upgraded AI Bid Optimizer is powered by a deep learning neural network trained on Viant’s entire bid stream and is capable of processing millions of requests per second. In a test earlier this year using a control framework, Viant’s next gen AI Bid Optimizer demonstrated a
“Our latest AI Bid Optimizer model is another example of why clients choose the Viant platform,” said Fabrizio Blanco, Chief Technology Officer at Viant. “As a leader in programmatic advertising technology, we go beyond merely releasing innovative AI solutions. We are dedicated to continually enhancing our products and services to boost efficiency, optimize advertising budgets, and fully leverage the potential of data-driven marketing for our clients.”
As a buy-side only platform, Viant is committed to securing the most efficient rates for its advertisers, many of which are focused on delivering strong return on investment for their campaigns; this updated model to AI Bid Optimizer enables clients to maximize their advertising efficiency and effectiveness.
“We adopted AI Bid Optimizer in Q3 2023 and have seen media cost savings range from
Since its inception, AI Bid Optimizer has added value and significantly enhanced the advertising efforts of Viant’s clients. Now, the advancements introduced by the next generation AI Bid Optimizer set a new benchmark for programmatic efficiency and performance, ensuring advertisers achieve optimal results in an increasingly competitive digital landscape. By harnessing the power of advanced AI, Viant continues to lead the way in programmatic advertising technology.
ABOUT VIANT
For over 25 years, Viant® (NASDAQ: DSP) has been at the forefront of technology innovation for advertisers. As a premier enterprise-grade Demand Side Platform, Viant excels in delivering omnichannel digital advertising, driving growth through connected television (CTV), advanced identity solutions, and AI-driven Autonomous Advertising. Through the Adtricity® sustainability program, Viant champions a more sustainable future for digital advertising. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240618168837/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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