‘You’re a Sweet One, Mr. Grinch!’ KRISPY KREME® Brings Dr. Seuss’s Who-Ville to Life With Festive Merry Grinchmas Doughnut Collection
Krispy Kreme introduces its new Merry Grinchmas Doughnut Collection starting November 29, featuring three new Dr. Seuss-themed doughnuts: the Grinch Doughnut filled with Cookies & KREME, Grinchy Claus Doughnut, and Cindy-Lou Who Merry Berry Tree Doughnut. The collection also includes two returning favorites: Santa Belly and Holiday Sprinkle doughnuts. Additionally, the company announces the return of its popular 'Day of the Dozens' promotion on December 12, offering customers a $1 Original Glazed dozen with the purchase of any dozen at regular price.
Krispy Kreme presenta la sua nuova Collezione di Doughnut Merry Grinchmas a partire dal 29 novembre, con tre nuovi doughnut a tema Dr. Seuss: il Doughnut Grinch ripieno di Cookies & KREME, il Doughnut Grinchy Claus e il Doughnut Merry Berry Tree di Cindy-Lou Who. La collezione include anche due classici che ritornano: il doughnut Santa Belly e il doughnut Holiday Sprinkle. Inoltre, l'azienda annuncia il ritorno della sua popolare promozione 'Giorno delle Dozen' il 12 dicembre, offrendo ai clienti una dozzina di Original Glazed a 1$ con l'acquisto di qualsiasi dozzina a prezzo normale.
Krispy Kreme presenta su nueva Colección de Donas Merry Grinchmas a partir del 29 de noviembre, que incluye tres nuevas donas temáticas de Dr. Seuss: la Dona Grinch rellena de Cookies & KREME, la Dona Grinchy Claus y la Dona Merry Berry Tree de Cindy-Lou Who. La colección también trae de vuelta dos favoritos: la dona Santa Belly y la dona Holiday Sprinkle. Además, la compañía anuncia el regreso de su popular promoción 'Día de las Docenas' el 12 de diciembre, que ofrece a los clientes una docena de Original Glazed a 1$ con la compra de cualquier docena al precio regular.
Krispy Kreme는 11월 29일부터 새로운 메리 그린치마스 도넛 컬렉션을 소개하며, 여기에는 Dr. Seuss 테마의 세 가지 새로운 도넛이 포함됩니다: 쿠키 & KREME로 채워진 그린치 도넛, 그린치 클로스 도넛, 그리고 신디-루 후 메리 베리 트리 도넛입니다. 이 컬렉션에는 산타 벨리와 홀리데이 스프링클 도넛이라는 두 가지 인기 도넛도 다시 추가됩니다. 또한, 회사는 12월 12일에 인기 있는 '도즌의 날' 프로모션이 돌아온다고 발표하며, 정가로 도즌을 구입 시 1달러에 오리지널 글레이즈 도즌을 제공합니다.
Krispy Kreme lance sa nouvelle Collection de Donuts Merry Grinchmas à partir du 29 novembre, qui présente trois nouveaux donuts sur le thème de Dr. Seuss : le Donut Grinch garni de Cookies & KREME, le Donut Grinchy Claus et le Donut Merry Berry Tree de Cindy-Lou Who. La collection inclut également deux grands classiques : le donut Santa Belly et le donut Holiday Sprinkle. De plus, la société annonce le retour de sa populaire promotion 'Jour des Douzaines' le 12 décembre, offrant aux clients une douzaine d'Original Glazed pour 1$ à l'achat de n'importe quelle douzaine au prix normal.
Krispy Kreme stellt ab dem 29. November seine neue Merry Grinchmas Donut-Kollektion vor, die drei neue Donuts mit Dr. Seuss-Thema umfasst: den Grinch-Donut mit Cookies & KREME, den Grinchy Claus Donut und den Cindy-Lou Who Merry Berry Tree Donut. Die Kollektion enthält auch zwei beliebte Rückkehrer: den Santa Belly-Donut und den Holiday Sprinkle-Donut. Darüber hinaus kündigt das Unternehmen die Rückkehr seiner beliebten 'Tag der Dutzende'-Aktion am 12. Dezember an, bei der Kunden eine Dutzend Original Glazed für 1$ beim Kauf eines Dutzends zum regulären Preis erhalten können.
- Strategic holiday promotion with 'Day of the Dozens' offering $1 Original Glazed dozens on December 12
- Product line expansion with three new themed doughnuts
- Multi-channel distribution through shops and select grocery stores
- -time offering may impact sustained revenue growth
- Heavy reliance on seasonal promotions and discounting
Insights
This seasonal promotion represents a standard holiday marketing initiative with financial impact. While themed collections can drive short-term foot traffic, the Day of the Dozens promotion on December 12 is more significant from a revenue perspective. The
The Dr. Seuss licensing partnership demonstrates continued brand investment in premium partnerships, but the -time nature and seasonal focus suggest minimal material impact on annual revenue. The expansion to grocery store distribution channels is notable but follows existing distribution patterns.
Fans hearts will grow three sizes with three all-new doughnuts beginning Nov. 29; popular ‘Day of the Dozens’ returns Dec. 12
Fans hearts will grow three sizes with three all-new doughnuts beginning Nov. 29; popular ‘Day of the Dozens’ returns Dec. 12 (Photo: Business Wire)
There’s a mischievous Grinch who likes Cookies and creme, and Cindy-Lou Who is a Merry Berry dream. Our fan-fav Santa Belly is back and busting with Kreme™, and meet “Grinchy Claus,” with sprinkles red, white, and green.
Beginning Friday, Nov. 29 for a limited time at participating Krispy Kreme shops, fans can catch the first sleigh filled with Krispy Kreme’s new “Merry Grinchmas Doughnut Collection” – three all-new doughnuts, each based on a character from the Christmas classic “How the Grinch Stole Christmas!” by Dr. Seuss – along with two returning fan favorites:
- NEW Grinch Doughnut: an unglazed doughnut filled with “coal” Cookies & KREME™ filling, dipped in Grinch green icing with a chocolate icing smirky grin and buttercream hair.
- NEW Grinchy Claus Doughnut: an Original Glazed® doughnut dipped in chocolate icing, topped with white buttercreme, Christmas crispies and Grinch piece.
- NEW Cindy-Lou Who Merry Berry Tree Doughnut: an Original Glazed® Doughnut dipped in strawberry flavored icing with a green buttercreme tree, festively sprinkled and topped with a star piece.
- Santa Belly Doughnut: a returning holiday favorite unglazed doughnut filled with white Kreme™, dipped in red icing, piped with a black chocolate Santa belt and topped with a belt buckle.
- Holiday Sprinkle Doughnut: an Original Glazed® doughnut dipped in chocolate icing with festive sprinkles is back.
“Who wants to celebrate Christmas with Krispy Kreme?! Our Merry Grinchmas doughnuts are guaranteed to make even the Grinchiest Grinch smile,” said Dave Skena, Krispy Kreme Global Chief Brand Officer. “At Krispy Kreme, you’re a sweet one, Mr. Grinch!”
Krispy Kreme and Grinch fans can also get a limited time Krispy Kreme dozen or 6-pack featuring the Grinch Doughnut, the Cindy-Lou Who Merry Berry Tree Doughnut, the Santa Belly doughnut, and Holiday Sprinkle Doughnuts delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.
To learn more about Krispy Kreme’s new Merry Grinchmas Doughnut Collection, visit www.krispykreme.com/promo/holiday.
On Dec. 12, Krispy Kreme will continue to spread holiday cheer with the return of its annual 12/12 “Day of the Dozens,” offering guests a
Share how you’re celebrating the holidays with Krispy Kreme by using #KrispyKreme and tagging @krispykreme on social media.
About Krispy Kreme
Headquartered in
About Dr. Seuss Enterprises
Founded in 1993, Dr. Seuss Enterprises is a leading global children’s entertainment and licensing company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the beloved works of Dr. Seuss. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts. For more information, visit DrSeussEnterprises.com or follow us on Instagram at @drseuss.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241125528035/en/
Liv Rockett
Liv.Weller@fleishman.com
Source: Krispy Kreme
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