Diageo plc - DEO STOCK NEWS

Bulleit Frontier Whiskey has made significant strides in its partnership with American Forests, nearing the halfway point of its commitment to plant one million trees over five years. This initiative has restored over 300 acres of oak forest, critical to the whiskey industry, and will yield substantial environmental benefits, such as storing 55,557 metric tons of CO2 and filtering 27 million gallons of water annually. Bulleit's dedication to sustainability is reinforced by its support of the Tree Equity program.

Diageo introduces a new campaign for Tanqueray London Dry Gin featuring the Tanqueray Martini with a Twist in conjunction with the release of House of Gucci, directed by Ridley Scott. The film, set to premiere on November 24, 2021, showcases a pivotal scene where Maurizio Gucci prepares the iconic martini. Diageo's SVP, Christina Choi, expressed excitement about the brand's representation in the film, emphasizing its boldness and flair. The partnership includes a series of digital ads and a cocktail kit for fans, enhancing the Tanqueray brand experience.

On Nov. 9, 2021, three leaders in sustainable solutions—Dassault Systèmes, Ardagh Group, and EXXERGY—announced a collaboration for virtual twin trials on Diageo's Johnnie Walker bottle set to begin in January 2022. This initiative aims to develop an innovative coating to reduce the bottle's weight while maintaining its strength. The project seeks to cut costs and raw materials used in glass production, supporting Diageo's sustainability goals and aiming for net zero carbon emissions by 2050. If successful, the lightweight bottle could undergo physical testing in summer 2022.

George Dickel and Leopold Bros have collaborated to create the George Dickel x Leopold Bros Collaboration Blend, a unique rye whisky blend combining Leopold Bros' Three Chamber Rye and Dickel's traditional column still rye.

This limited release is inspired by a historical blending tradition, featuring tasting notes of lavender, maple syrup, and cocoa. Priced at $109.99, it will be available in select U.S. markets starting this November. Both distillers emphasize a commitment to quality and craftsmanship in this new offering.

CÎROC has announced a collaboration with celebrity chef Richard Ingraham to celebrate Friendsgiving with a curated menu featuring the new CÎROC Pomegranate. The initiative includes recipes like Twice Baked Sweet Potatoes and Asiago and Herb Beef Roast, paired with cocktails. U.S. residents can enter a sweepstakes for a chance to win a private Friendsgiving dinner prepared by Chef Richard until November 14. Additionally, an exclusive Friendsgiving Cocktail Kit is available for purchase. This limited-time offering includes ingredients for a signature cocktail and a dessert.

Diageo North America has launched Johnnie Walker High Rye Blended Scotch Whisky, its first whisky to feature a high rye profile, comprising 60% rye aged in American oak barrels. This blend includes single malts central to the Johnnie Walker Black Label flavor. Priced at $34.99, it is designed for cocktails and smooth sipping. The product's launch is backed by a marketing campaign encompassing sampling, advertising, and influencer support. Johnnie Walker is the leading Scotch Whisky brand globally, with over 14 million cases sold annually.

Ketel One Botanical launched a new brand campaign, "A Purely Delightful Choice," featuring four visually rich TV commercials. This marks the brand's first campaign since May 2018. Ketel One Botanical has established itself as a category leader, offering vodka distilled with real botanicals. The brand has seen a 19% increase in volume sales and a 17% increase in value sales for the last fiscal year. The campaign focuses on highlighting the quality and taste of the Botanical Spritz cocktail while promoting responsible drinking.