Diageo Stock Price, News & Analysis

Smirnoff is shaking up Cinco de Mayo celebrations with new spicy-sweet recipes featuring its Spicy Tamarind products. On May 4, 2022, the brand announced collaborations with chefs Esteban Castillo and Jocelyn Delk Adams to create innovative dishes such as Guava Empanadas and Tri-Tip Sliders, pairing perfectly with drinks like the Spicy Tama-Rita. The Smirnoff Ice Poco Pico Variety Pack, launching at $15.99 for a 12-pack, includes flavors like Spicy Tamarind and Mango Chili, and will be available nationwide. Smirnoff encourages adults to explore these fresh culinary twists this holiday.

Lone River Beverage Company is expanding its agave beverage lineup with the nationwide launch of Ranch Rita, a margarita-style drink made with agave nectar and lime, boasting a 6% ABV. Following the success of its Ranch Water hard seltzer, which is the leading brand in its category, Ranch Rita aims to capture the growing margarita market. The launch will be supported by a multi-million dollar advertising campaign featuring Ryan Bingham and Sulem Calderon. Lone River products are now available at major retailers across the country.

Bulleit Frontier Whiskey has successfully met its goal of planting or protecting one million trees three years ahead of schedule, partnering with American Forests. This initiative has restored over 2,000 acres of forests, enhancing biodiversity and contributing to climate change mitigation. In a new effort, Bulleit is focusing on Tree Equity in underserved communities by utilizing American Forests' technology to identify areas lacking tree cover. The company emphasizes the vital role trees play in improving air quality, conserving water, and creating habitats, while also recognizing their importance in whiskey production.

Orphan Barrel Whiskey Distilling Co. has launched Fable & Folly, a 14-year-old whiskey made from a proprietary blend of six orphaned whiskey stocks, including Barterhouse and Forged Oak. This unique creation balances spicy notes of rye and pepper, culminating in a smooth, rich flavor profile. Available for $149.99 at select retailers, this limited edition whiskey honors the heritage of the original blends while introducing a new, distinct spirit. The project is owned by Diageo and aims to share rare whiskeys with consumers globally.

Astral Tequila has launched its super-premium tequila, crafted from 100% Blue Weber agave, emphasizing vibrant flavors and community connection. The brand introduces The House of Astral, a celestial getaway for up to six friends, with a chance to win a trip through summer 2022. The unique production process utilizes tahona milling and fermentation with agave fibers, aiming for a smooth and complex taste. Astral Tequila also incorporates sustainability efforts by upcycling spent agave into building materials for local communities in Mexico.

Tequila Don Julio Primavera returns for a limited time this spring, featuring only 26,000 cases available. The launch coincides with a promotional campaign led by actor Chase Stokes, who encourages consumers to celebrate their own 'golden moments'. The tequila, priced at $149 for a 750ml bottle, is crafted with unique European casks for a smooth finish. A contest begins on April 15, offering winners a chance to attend a private event in Miami with Stokes. Tequila Don Julio is a premium brand under the umbrella of Diageo, traded under the symbol DEO.

On March 29, 2022, Sean "Diddy" Combs and the makers of CÎROC Ultra-Premium Vodka announced the launch of CÎROC Vodka Spritz, their inaugural ready-to-drink cocktail. Set to debut on April 1, 2022, the premium drink will offer four flavors: Watermelon Kiwi, Sunset Citrus, Pineapple Passion, and Colada. With a suggested retail price of $16.99 per 4-pack, this move aims to capture a significant share in the growing RTD market, enhancing CÎROC's cultural relevance and innovation legacy.

Sean "Diddy" Combs and CÎROC Ultra-Premium Vodka have announced the launch of CÎROC Vodka Spritz, marking their entry into the ready-to-drink (RTD) cocktail market. Set to debut on April 1, 2022, the product will be available in four flavors: Watermelon Kiwi, Sunset Citrus, Pineapple Passion, and Colada, priced at $16.99 per four-pack. Combs aims to leverage his brand's cultural appeal to capture a significant portion of the growing RTD market, targeting a diverse audience.