Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
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21Seeds, a female-founded tequila brand, launches its "Back To Routine" Fall campaign to encourage consumers to prioritize self-care and organization after summer. Founded in 2019, the company focuses on creating easy-to-mix infused tequilas. The campaign features tips from co-founder Kat Hantas and lifestyle expert JoJo Fletcher, promoting routines that simplify life while showcasing 21Seeds cocktails. Available in Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus, 21Seeds' products are designed for ease of use. The brand was acquired by Diageo in March 2022, continuing to grow its market presence.
George Dickel and Social Hour are reintroducing the Harvest Whiskey Sour canned cocktail in celebration of fall, available in New York City and online. This cocktail features high-quality 13-year-old Tennessee Whisky and has received a score of 95 points at the Ultimate Spirits Challenge, earning the Chairman's Trophy for best ready-to-drink whiskey cocktail. The Harvest Whiskey Sour combines flavors of honeycrisp apple, Meyer lemon, cinnamon, and maple, retailing at $28 for a 4-pack, making it a convenient choice for autumn gatherings.
Smirnoff has launched a sustainability initiative in Chicago, aiming to enhance glass recycling and packaging by 2030. Partnering with the Don't Trash Glass (DTG) campaign and Glass Packaging Institute, the program will collect used glass from over 300 local venues, aiding in the production of new bottles. Smirnoff's commitment to sustainability aligns with Diageo's broader goals outlined in its Society 2030: Spirit of Progress plan, promoting circular economies and waste reduction. This initiative emphasizes local community involvement and educational efforts to foster sustainable practices.
Crown Royal has launched year two of its 'Kickoff with Crown Royal' campaign, committing $500,000 in tips to delivery drivers using the Uber platform during NFL season. The initiative matches customer tips one hour before Sunday kickoff for 1:00 p.m. ET games in select cities. The brand aims to donate a total of $1 million to hospitality workers and military veterans this season. The partnership with the NFL reinforces their commitment to giving back while engaging fans through stories of couriers who enhance gameday experiences.
Guinness has announced a partnership with quarterback Joe Burrow to launch the Guinness Gives Back program, aiming to inspire Americans to pledge over one million service hours to their communities. This initiative, supported by Joe Montana, emphasizes service amidst numerous societal challenges. Guinness has a history of community support, including donating $3 million to charities since the pandemic's start and providing over 50,000 loaves of bread to food banks. The initiative aligns with Guinness's core values of giving back and community involvement.
In celebration of Hispanic Heritage Month, the Tequila Don Julio Fund has relaunched its grant program, offering $20,000 grants to support Hispanic entrepreneurs. Inspired by founder Don Julio González's legacy, the program aims to empower business owners through funding, mentorship, and marketing resources. The initiative is supported by the Association of Latino Professionals For America (ALPFA) and includes a new Advisory Board of Hispanic leaders. Applications are open until October 15, 2022, with winners announced in November. A total of $100,000 in grants is available.
Blade and Bow has re-released its 22-Year-Old Kentucky Straight Bourbon Whiskey in celebration of National Bourbon Heritage Month. This ultra-premium bourbon, aged at the historic Stitzel-Weller Distillery, is available in 14 states and at the distillery itself. The bourbon is noted for its complex flavor profile, reminiscent of a freshly baked apple pie. Due to limited availability, demand is high, and there is no guaranteed timeframe for its availability. The tasting experience includes a one-ounce pour, handcrafted glass, and additional memorabilia.
Baileys introduces a new limited-time offering, Baileys S'mores Irish Cream Liqueur, as the fall flavor trend gains momentum. This indulgent liqueur blends flavors of toasted marshmallows, sweet graham crackers, and rich chocolate, offering a nostalgic campfire treat experience. Alongside this launch, Baileys collaborates with artisan bakeshop S'moreology to create a Baileys S'mores Skillet Kit for fall gatherings. The kit includes ingredients to prepare a s'mores dip. Baileys S'mores is available nationwide at a retail price of $24.99 for a 750ml bottle.
Smirnoff is calling all football fans to apply for the inaugural Cocktail Coordinator position, an honorary role tied to its sponsorship of the NFL. The winner will enjoy a trip to Super Bowl LVII and participate in gameday festivities. The search begins with fans showcasing their best Smirnoff cocktail recipes on BestJobInAmerica.Smirnoff.com. Applications are open until October 31, 2022. Celebrity scouts, including Anthony Anderson and Vernon Davis, will support the campaign, which aims to elevate gameday experiences with engaging cocktails.
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