Diageo plc - DEO STOCK NEWS

On Nov. 9, 2021, three leaders in sustainable solutions—Dassault Systèmes, Ardagh Group, and EXXERGY—announced a collaboration for virtual twin trials on Diageo's Johnnie Walker bottle set to begin in January 2022. This initiative aims to develop an innovative coating to reduce the bottle's weight while maintaining its strength. The project seeks to cut costs and raw materials used in glass production, supporting Diageo's sustainability goals and aiming for net zero carbon emissions by 2050. If successful, the lightweight bottle could undergo physical testing in summer 2022.

George Dickel and Leopold Bros have collaborated to create the George Dickel x Leopold Bros Collaboration Blend, a unique rye whisky blend combining Leopold Bros' Three Chamber Rye and Dickel's traditional column still rye.

This limited release is inspired by a historical blending tradition, featuring tasting notes of lavender, maple syrup, and cocoa. Priced at $109.99, it will be available in select U.S. markets starting this November. Both distillers emphasize a commitment to quality and craftsmanship in this new offering.

CÎROC has announced a collaboration with celebrity chef Richard Ingraham to celebrate Friendsgiving with a curated menu featuring the new CÎROC Pomegranate. The initiative includes recipes like Twice Baked Sweet Potatoes and Asiago and Herb Beef Roast, paired with cocktails. U.S. residents can enter a sweepstakes for a chance to win a private Friendsgiving dinner prepared by Chef Richard until November 14. Additionally, an exclusive Friendsgiving Cocktail Kit is available for purchase. This limited-time offering includes ingredients for a signature cocktail and a dessert.

Diageo North America has launched Johnnie Walker High Rye Blended Scotch Whisky, its first whisky to feature a high rye profile, comprising 60% rye aged in American oak barrels. This blend includes single malts central to the Johnnie Walker Black Label flavor. Priced at $34.99, it is designed for cocktails and smooth sipping. The product's launch is backed by a marketing campaign encompassing sampling, advertising, and influencer support. Johnnie Walker is the leading Scotch Whisky brand globally, with over 14 million cases sold annually.

Ketel One Botanical launched a new brand campaign, "A Purely Delightful Choice," featuring four visually rich TV commercials. This marks the brand's first campaign since May 2018. Ketel One Botanical has established itself as a category leader, offering vodka distilled with real botanicals. The brand has seen a 19% increase in volume sales and a 17% increase in value sales for the last fiscal year. The campaign focuses on highlighting the quality and taste of the Botanical Spritz cocktail while promoting responsible drinking.

Diageo North America has pledged $2.5 million to support minority-owned small restaurants affected by the pandemic through the Seattle 'Raising the Bar' recovery fund. Eligible businesses can apply for grants of up to $7,500. The fund, in partnership with local nonprofit organizations, aims to aid the Asian-American and Pacific Islander communities. Applications open from October 29 to November 19. This initiative responds to the closure of the Restaurant Revitalization Fund, filling a critical financial support gap.

Smirnoff officially partners with Colombian artist Karol G to celebrate Latin culture through new projects. Announced on Oct. 15 during Hispanic Heritage Month, this collaboration focuses on diversity, inclusion, and authenticity. Karol G strengthens the Smirnoff “For the People” campaign, launching the Smirnoff Poco Pico Seltzer variety pack this fall. The campaign emphasizes self-expression and unity, aligning with her upcoming “Bichota Tour.” The Poco Pico Seltzer includes flavors like Mango Chili and Spicy Tamarind. Smirnoff continues to innovate, aiming to disrupt the seltzer market.

Smirnoff ICE celebrates its 21st anniversary with a special sweepstakes featuring Mario Lopez. One lucky winner will receive $10,000 to purchase Smirnoff ICE for the next 21 years. Participants aged 21 and over can enter by following Smirnoff on Instagram, liking Mario Lopez's post, tagging a 21+ friend, and using the hashtag #IFeel21Sweepstakes before the October 10, 2021 deadline. Smirnoff ICE remains a top-selling flavored malt beverage, reflecting the brand's commitment to evolving taste preferences and memorable celebrations.

Buchanan's Blended Scotch Whisky has launched a new campaign titled "What Glory We Are" in honor of Hispanic Heritage Month. This initiative celebrates the dual identity of Hispanic Americans as both 100% Hispanic and 100% American. Developed by the agency Crispin Porter Bogusky, the campaign features the 200%ers, who share their experiences through various creative expressions. Notable personalities like gold medalist Jasmine Camacho-Quinn are highlighted, alongside planned community support initiatives and holiday events to engage the Hispanic American community.