Diageo plc - DEO STOCK NEWS

Crown Royal, in collaboration with NFL legends Drew Brees and Deuce McAllister, hosted a Night of Service in New Orleans, supporting the Bastion Community of Resilience and Louisiana Hospitality Foundation. The event featured a social media competition to boost donations, part of Crown Royal's commitment of up to $1 million through its Generosity Fund. Each QR code at the event contributed $1 to the charities, alongside a direct donation of $25,000 to each foundation. This initiative aims to uplift local hospitality and military communities affected by the pandemic and Hurricane Ida.

Diageo's George Dickel and Social Hour have introduced the Harvest Whiskey Sour, a new autumn-inspired cocktail made with 13-year-old George Dickel Tennessee Whisky. This ready-to-drink offering features flavors such as honeycrisp apple, Meyer lemon, and cinnamon, aiming to provide a premium cocktail experience at home. Priced at $28 for a four-pack, it will be available in New York retail locations and online. The collaboration underscores the growing demand for quality prepared cocktails, combining convenience with the rich flavor of a well-aged whisky.

Guinness Open Gate Brewery in Baltimore is launching Guinness Chocolate Mint Stout Aged in Kentucky Bourbon Barrels, a limited edition beer for the holiday season. This stout features a 10.8% ABV and is brewed with dried mint leaves and pure cacao, combining classic flavors with bourbon oak character.

Available nationwide in 4-packs for a suggested price of $19.99, it is designed to enhance holiday celebrations. The brewery also offers Guinness Gingerbread Stout for a limited time across select states.

Diageo has launched a global campaign titled "Know When to Stop" aimed at promoting responsible drinking during the festive season. The initiative includes digital animations illustrating the consequences of overindulgence in holiday activities. This campaign is part of Diageo's goal to reach one billion people with responsible drinking messages by 2030. A survey revealed that 48% of participants plan to indulge more in sweets this holiday, with 35% admitting to excess drinking. The campaign encourages moderation and directs consumers to the DRINKiQ resource for responsible choices.

Diageo has launched a responsible drinking campaign titled “Know When to Stop,” aimed at encouraging moderation during the festive season. The campaign aligns with Diageo's goal to reach one billion people with responsible drinking messages by 2030. A survey revealed that 45% of respondents consume more during holidays, while 81% plan to indulge more this year. The initiative includes digital animations and seeks to educate consumers about the risks of overindulgence. The campaign is part of Diageo's 10-year action plan for responsible drinking.

Lagavulin Single Malt Scotch Whisky, in collaboration with Nick Offerman, introduces 'Dram & Draw,' a unique twist on 'Paint & Pour' nights. This holiday spot showcases Offerman encouraging fellow amateur painters to enjoy Lagavulin 16 Year Old whisky while painting. The interactive video features Offerman's homage to his past as he creates a self-portrait, highlighting the brand's connection to holiday cheer. A second part will air live on Twitch on December 8, 2021. Lagavulin is available for online purchase for the holiday season.

On November 17, 2021, Captain Morgan announced a partnership with actor Charles Melton to tackle the phenomenon known as "shotface," a reaction to unpleasant liquor. The collaboration promotes the reintroduction of Captain Morgan Sliced Apple, a new spirit combining apple and ginger flavors with spiced rum. From November 17-21, consumers can call the Shotface Hotline for a chance to win mobile payments towards Captain Morgan purchases. Additionally, from November 22, a rebate of up to $10 will be available for Sliced Apple purchases. Captain Morgan aims to enhance consumer experience while boosting brand engagement.

Bulleit Frontier Whiskey has made significant strides in its partnership with American Forests, nearing the halfway point of its commitment to plant one million trees over five years. This initiative has restored over 300 acres of oak forest, critical to the whiskey industry, and will yield substantial environmental benefits, such as storing 55,557 metric tons of CO2 and filtering 27 million gallons of water annually. Bulleit's dedication to sustainability is reinforced by its support of the Tree Equity program.

Diageo introduces a new campaign for Tanqueray London Dry Gin featuring the Tanqueray Martini with a Twist in conjunction with the release of House of Gucci, directed by Ridley Scott. The film, set to premiere on November 24, 2021, showcases a pivotal scene where Maurizio Gucci prepares the iconic martini. Diageo's SVP, Christina Choi, expressed excitement about the brand's representation in the film, emphasizing its boldness and flair. The partnership includes a series of digital ads and a cocktail kit for fans, enhancing the Tanqueray brand experience.