Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
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The George Dickel x Leopold Bros Collaboration Blend, a historically-inspired rye whisky, is set to return to shelves this November, following the success of its inaugural release. The blend combines Leopold Bros' Three Chamber Rye and George Dickel's column still rye, aiming to revive classic cocktails and rare rye whiskies. With a suggested retail price of $109.99, it offers a floral nose and a complex palate, making it a perfect gift for whisky enthusiasts. The release underlines the ongoing partnership between George Dickel and Leopold Bros, emphasizing their commitment to quality and authenticity.
Tanqueray No. TEN, in collaboration with martini expert Stanley Tucci, launches the "Make It A Martini Night" digital campaign, celebrating the martini's resurgence in 2022. This campaign features Tucci showcasing how the premium gin enhances the classic cocktail, particularly with a grapefruit twist. Tanqueray No. TEN offers a burst of citrus and is priced at $33.99 for a 750ml bottle. The campaign includes two promotional videos and emphasizes the sophistication and modern appeal of the martini, with Tucci embodying these qualities.
Crown Royal donated $25,000 to the Southern Smoke Foundation, contributing to a $1 million commitment to support hospitality workers and military members during the NFL season. This initiative is part of a multi-year partnership with the NFL and includes the 'Kick off with Crown Royal' campaign. NFL legends Bo Jackson and DeMarcus Ware participated in a BBQ cook-off at the Southern Smoke Festival, encouraging community support. The brand aims to raise awareness for those in the food and beverage industry while promoting responsible drinking through its various programs.
Tequila Don Julio honors its late founder, Don Julio González, with the exclusive release of Tequila Don Julio Ultima Reserva, a luxury Extra-Añejo tequila. Limited to a select number of cases, this special bottling is based on the final agave harvest from 2006. The 36-month aged tequila, which has won a Silver Medal in the 2022 San Francisco World Spirits Competition, is priced at $499 for a 750ml bottle. Available in limited quantities, this offering aims to preserve González's legacy.
Crown Royal Peach and Social Studies have partnered with Colu Henry to launch an exclusive entertainment kit named A Royal Good Time, designed for stylish and simple fall gatherings. The kit includes an exclusive cocktail recipe, custom napkins, luxe glassware, and the cookbook Colu Cooks: Easy Fancy Food. Available for a limited time on Social-Studies.com, this kit aims to enhance at-home entertaining experiences with Crown Royal Peach, the top-selling Canadian whisky brand. The collaboration was announced on October 13, 2022, just in time for the fall season.
Diageo has announced that applications for the 2023 USBG Presents World Class competition are open until November 15, 2022. This prestigious event seeks to crown the 2023 US Bartender of the Year and will feature regional and national finals in Austin, TX. The competition promotes mentorship and training for bartenders, culminating in global finals in São Paulo, Brazil. Previous winner, Jessi Pollak, represented the U.S. at the Global Finals, highlighting the program's success.
Nick Offerman introduces the Lagavulin Offerman Edition: Charred Oak Cask, an 11-year Single Malt Scotch Whisky. Aged in re-charred American and European oak casks, this limited edition is tailored for steak pairings. Released on October 12, 2022, the whisky retails for $79.99 and is available at select U.S. liquor stores and online. Offerman emphasizes its smokiness and recommends enjoying it with a expertly seared cowboy ribeye. This marks the third collaboration between Offerman and Lagavulin, featured in a thrilling promotional video.