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Diageo Stock Price, News & Analysis

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Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.

Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.

Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.

This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.

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Tequila Don Julio honors its late founder, Don Julio González, with the exclusive release of Tequila Don Julio Ultima Reserva, a luxury Extra-Añejo tequila. Limited to a select number of cases, this special bottling is based on the final agave harvest from 2006. The 36-month aged tequila, which has won a Silver Medal in the 2022 San Francisco World Spirits Competition, is priced at $499 for a 750ml bottle. Available in limited quantities, this offering aims to preserve González's legacy.

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Crown Royal Peach and Social Studies have partnered with Colu Henry to launch an exclusive entertainment kit named A Royal Good Time, designed for stylish and simple fall gatherings. The kit includes an exclusive cocktail recipe, custom napkins, luxe glassware, and the cookbook Colu Cooks: Easy Fancy Food. Available for a limited time on Social-Studies.com, this kit aims to enhance at-home entertaining experiences with Crown Royal Peach, the top-selling Canadian whisky brand. The collaboration was announced on October 13, 2022, just in time for the fall season.

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Diageo has announced that applications for the 2023 USBG Presents World Class competition are open until November 15, 2022. This prestigious event seeks to crown the 2023 US Bartender of the Year and will feature regional and national finals in Austin, TX. The competition promotes mentorship and training for bartenders, culminating in global finals in São Paulo, Brazil. Previous winner, Jessi Pollak, represented the U.S. at the Global Finals, highlighting the program's success.

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Nick Offerman introduces the Lagavulin Offerman Edition: Charred Oak Cask, an 11-year Single Malt Scotch Whisky. Aged in re-charred American and European oak casks, this limited edition is tailored for steak pairings. Released on October 12, 2022, the whisky retails for $79.99 and is available at select U.S. liquor stores and online. Offerman emphasizes its smokiness and recommends enjoying it with a expertly seared cowboy ribeye. This marks the third collaboration between Offerman and Lagavulin, featured in a thrilling promotional video.

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Diageo North America commits $1 million to Miami Dade College Foundation to establish a permanent endowment for students from underrepresented communities. This funding will enhance access and support educational curriculum development, focusing on cultivating a diverse talent pipeline. The initiative targets particularly Hispanic and Black students, who represent over 90% of MDC's enrollment. This partnership aligns with Diageo's broader commitment to equity in education and follows its $10 million investment in similar programs across 25 HBCUs.

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On September 27, 2022, Baileys Deliciously Light announced a partnership with Lavazza to celebrate National Coffee Day on September 29. They introduced five new cold brew coffee recipes that blend Baileys' light liqueur, which has 40% less sugar and calories than the original, with Lavazza's organic ready-to-drink cold brews. A cocktail kit is also available for purchase, containing all necessary ingredients to recreate the recipes. Baileys Deliciously Light retails at $23.99 for 750ml, while Lavazza cold brews are priced at $3.49 each.

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Aviation American Gin has officially opened its new distillery and visitor center in Portland, Oregon, covering nearly 33,000 square feet. The facility includes a tasting room, cocktail bar, and an interactive escape room themed around co-owner Ryan Reynolds. Educational tours will be offered for $28 per person, providing insights into the gin's distillation process. The distillery aims to enhance customer engagement while promoting Aviation Gin's uniquely balanced flavor profile. Diageo acquired Aviation American Gin in 2020, recognizing its popularity in the spirits market.

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Aviation American Gin has opened a new distillery and visitor center in Portland, Oregon, spanning nearly 33,000 sq. ft. The facility includes a tasting room, cocktail bar, and unique escape room experience. The distillery aims to offer an intimate tour of its distillation process, with guided tastings costing $28 per person. Co-owner Ryan Reynolds expressed excitement about creating a unique visitor experience. Educational tours will be led by Distillery Director Hollie Stephenson, and the center is operational Thursday through Sunday, welcoming guests aged 21 and older.

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FAQ

What is the current stock price of Diageo (DEO)?

The current stock price of Diageo (DEO) is $93.11 as of February 3, 2026.

What is the market cap of Diageo (DEO)?

The market cap of Diageo (DEO) is approximately 51.1B.
Diageo

NYSE:DEO

DEO Rankings

DEO Stock Data

51.13B
556.29M
0.1%
10%
0.32%
Beverages - Wineries & Distilleries
Consumer Defensive
Link
United Kingdom
London

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