Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Zacapa Rum has launched a limited edition gift set featuring a bottle of Zacapa XO and Baccarat's Harmonie Tumblers, available exclusively at TheBar.com for $350. Customers can personalize their bottles with a complimentary engraving using code GIFTXO. To celebrate, Zacapa will host a special event on December 6 at Baccarat's boutique in New York, offering tastings and custom engravings for shoppers. Zacapa XO is a premium rum aged up to 25 years, known for its rich flavors, making this gift set a luxurious option for the holiday season.
Diageo announces the return of the coveted George Dickel 17 Year Old Reserve, set to hit shelves this December. Initially released in 2016 as a limited offering, this cask strength whisky will now be available in a 750mL format for a suggested retail price of $250. Crafted from a mash bill of 84% corn, 8% rye, and 8% malted barley, the aged whisky promises complex flavors, including hints of crème brûlée and apricots. The launch aims to cater to whisky collectors and holiday shoppers alike, reinforcing the brand's commitment to quality and craftsmanship.
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Crown Royal is launching its first digital collectible to promote generosity this Giving Tuesday, in partnership with Salesforce NFT Cloud, Crossmint, and Vayner3. From November 24 to December 31, 2022, U.S. residents aged 21 and over can nominate deserving individuals to receive a digital crown collectible. For each collectible claimed, a Crown Royal purple bag care package will be sent to military service members, continuing the brand's tradition of giving. The initiative emphasizes the brand's commitment to community support and celebrates individuals who embody generosity.
Diageo's Johnnie Walker collaborates with streetwear artist VANDYTHEPINK and 88rising to release a limited edition Blue Label whisky bottle. This first-of-its-kind initiative allows NFT holders to vote on the final design, marking a significant step in the intersection of whisky and Web3 technology. The exclusive release will be available on BlockBar.com on November 22, at a price of $355, offering purchasers VIP access to an immersive experience at SCOPE Miami Beach on December 1. This innovative approach aims to engage consumers and highlight the connection between art and spirits.
Crown Royal has launched its oldest whisky to date, the Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky, following the success of its 18-year-old variant. This limited-edition whisky has been aged for 29 years at their distillery in Gimli, Manitoba, and showcases a rich flavor profile with notes of baking spices and orchard fruits. Only 6,000 bottles will be available at a suggested retail price of $399. This release aims to cater to a new generation of whisky drinkers looking for modern luxury experiences.
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The George Dickel x Leopold Bros Collaboration Blend, a historically-inspired rye whisky, is set to return to shelves this November, following the success of its inaugural release. The blend combines Leopold Bros' Three Chamber Rye and George Dickel's column still rye, aiming to revive classic cocktails and rare rye whiskies. With a suggested retail price of $109.99, it offers a floral nose and a complex palate, making it a perfect gift for whisky enthusiasts. The release underlines the ongoing partnership between George Dickel and Leopold Bros, emphasizing their commitment to quality and authenticity.