Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
On August 25, 2022, Johnnie Walker announced the continuation of its 'First Strides' initiative in collaboration with IFundWomen and She Should Run. This initiative aims to support and empower women entrepreneurs and leaders in public service, aiming to close the gender gap in leadership roles. Johnnie Walker pledges to donate up to $1 million in grants by 2030 to women-owned businesses. The initiative aligns with She Should Run's goal of inspiring 250,000 women to pursue public leadership by 2030, highlighting the brand's commitment to gender equity.
Ketel One Family Made Vodka returns as the Official Spirits Partner for the 74th Emmy Awards Season, collaborating with Emmy-nominated actor Colman Domingo. This partnership features an exclusive at-home Emmys hosting collection available nationwide, enhancing cocktail experiences for fans. Domingo shares tips and curated items such as a bartending kit and glassware to elevate party settings. The collection includes innovative cocktails designed with award-winning mixologists. Recipes for signature cocktails will be available on social media to assist hosts in creating memorable award night experiences.
Loyal 9 Cocktails, a vodka lemonade brand acquired by Diageo, has launched its first national advertising campaign featuring comedian Ziwe. The campaign emphasizes the brand's commitment to using real vodka and real lemons without carbonation. Loyal 9 offers various flavors, including Lemonade and Mixed Berry Lemonade, which have received awards for their taste. The cocktails are gluten-free, with an ABV of 9%, and retail at approximately $12.99 for a pack of four 12 oz cans. The campaign aims to resonate with consumers who appreciate bold flavor and authenticity.
Haig Club has launched Clubman Canned Cocktails, a new line of ready-to-drink beverages featuring Whisky as the base, designed for summer enjoyment. Available in Ginger Lime & Soda and Citrus Yuzu & Soda, these cocktails were created in collaboration with David Beckham and are inspired by Miami's vibrant atmosphere. Launched in South Florida in mid-July 2022, the cocktails retail for $3.99 each or $14.99 for a four-pack. The drinks emphasize premium ingredients for a refreshing taste.
SIA Scotch Whisky has announced the return of its Entrepreneurial Spirit Fund, providing support to minority entrepreneurs in the food, beverage, and hospitality sectors. This initiative, now in its second year, has previously donated over $350,000 to help minority business owners overcome challenges, especially those heightened by COVID-19. The fund will grant $10,000 each to 11 qualifying applicants for a total of $110,000. The application process is open until Sept. 26, 2022, with recipients announced on Nov. 1, 2022.
Talisker Single Malt Scotch Whisky has renewed its partnership with the Billion Oyster Project as the lead sponsor of its Shell Collection Program in New York City. This initiative, part of the One For The Sea campaign, aims to restore one billion oysters by 2035. For each social media post using specific hashtags, Talisker will donate $10 to support oyster shell recycling. The brand also emphasizes sustainable production practices and has introduced eco-friendly packaging that is 99.8% recyclable. The partnership will continue fostering ocean health and local marine ecosystems.
Diageo and Vita Coco have teamed up to launch Vita Coco Spiked with Captain Morgan, a line of premium canned cocktails. This collaboration combines Captain Morgan's spiced rum with Vita Coco's coconut water. The cocktails will feature three flavors: Piña Colada, Strawberry Daiquiri, and Lime Mojito, each with 5% ABV and sold in 12oz cans for $14.99 per 4-pack. The launch comes as the U.S. market sees a 269% growth in rum-based cocktails, indicating strong consumer demand for convenient, quality beverages.
Smirnoff has launched its most inclusive drag celebration, the "Show Up. Show Off!" competition, announced by drag icon Shea Couleé at Chicago Pride in the Park. This nationwide event, taking place until October, encourages public participation in voting for performers. The finale will occur in New York City, with the winner receiving a $50,000 talent contract and the title of Mx. Smirnoff No. 21. Smirnoff continues its commitment to the LGBTQUIA+ community, donating $250,000 to The Phluid Phoundation and promoting inclusivity year-round.
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