Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Crown Royal has launched year two of its 'Kickoff with Crown Royal' campaign, committing $500,000 in tips to delivery drivers using the Uber platform during NFL season. The initiative matches customer tips one hour before Sunday kickoff for 1:00 p.m. ET games in select cities. The brand aims to donate a total of $1 million to hospitality workers and military veterans this season. The partnership with the NFL reinforces their commitment to giving back while engaging fans through stories of couriers who enhance gameday experiences.
Guinness has announced a partnership with quarterback Joe Burrow to launch the Guinness Gives Back program, aiming to inspire Americans to pledge over one million service hours to their communities. This initiative, supported by Joe Montana, emphasizes service amidst numerous societal challenges. Guinness has a history of community support, including donating $3 million to charities since the pandemic's start and providing over 50,000 loaves of bread to food banks. The initiative aligns with Guinness's core values of giving back and community involvement.
In celebration of Hispanic Heritage Month, the Tequila Don Julio Fund has relaunched its grant program, offering $20,000 grants to support Hispanic entrepreneurs. Inspired by founder Don Julio González's legacy, the program aims to empower business owners through funding, mentorship, and marketing resources. The initiative is supported by the Association of Latino Professionals For America (ALPFA) and includes a new Advisory Board of Hispanic leaders. Applications are open until October 15, 2022, with winners announced in November. A total of $100,000 in grants is available.
Blade and Bow has re-released its 22-Year-Old Kentucky Straight Bourbon Whiskey in celebration of National Bourbon Heritage Month. This ultra-premium bourbon, aged at the historic Stitzel-Weller Distillery, is available in 14 states and at the distillery itself. The bourbon is noted for its complex flavor profile, reminiscent of a freshly baked apple pie. Due to limited availability, demand is high, and there is no guaranteed timeframe for its availability. The tasting experience includes a one-ounce pour, handcrafted glass, and additional memorabilia.
Baileys introduces a new limited-time offering, Baileys S'mores Irish Cream Liqueur, as the fall flavor trend gains momentum. This indulgent liqueur blends flavors of toasted marshmallows, sweet graham crackers, and rich chocolate, offering a nostalgic campfire treat experience. Alongside this launch, Baileys collaborates with artisan bakeshop S'moreology to create a Baileys S'mores Skillet Kit for fall gatherings. The kit includes ingredients to prepare a s'mores dip. Baileys S'mores is available nationwide at a retail price of $24.99 for a 750ml bottle.
Smirnoff is calling all football fans to apply for the inaugural Cocktail Coordinator position, an honorary role tied to its sponsorship of the NFL. The winner will enjoy a trip to Super Bowl LVII and participate in gameday festivities. The search begins with fans showcasing their best Smirnoff cocktail recipes on BestJobInAmerica.Smirnoff.com. Applications are open until October 31, 2022. Celebrity scouts, including Anthony Anderson and Vernon Davis, will support the campaign, which aims to elevate gameday experiences with engaging cocktails.
The Cascade Hollow Distilling Co. has launched the George Dickel Bottled in Bond Fall 2008, Aged 13 Years, expanding its award-winning whisky series. This new offering, originating from barrels distilled in Fall 2008, boasts a score of 95 from Whisky Advocate and is priced at $44.99. The whisky features fruit and nut notes with a balanced complexity, aged an additional two years compared to previous releases. Cascade Hollow emphasizes transparency and craftsmanship, with General Manager Nicole Austin stating a commitment to high-quality whisky.
Johnnie Walker has launched a limited edition Ghost and Rare Port Dundas Master Set, celebrating the legacy of the historic Glasgow distillery. Only 75 sets are available, featuring a signed 1L bottle, an NFT, and digital art by Ivona Tau. This release highlights rare whiskies from Port Dundas, known for its unique grain character before its closure in 2010. The set is priced at $775 USD and will be available on BlockBar.com starting September 9, 2022. The collaboration aims to merge whisky craftsmanship with Web3 cultural innovation.
On August 25, 2022, Johnnie Walker announced the continuation of its 'First Strides' initiative in collaboration with IFundWomen and She Should Run. This initiative aims to support and empower women entrepreneurs and leaders in public service, aiming to close the gender gap in leadership roles. Johnnie Walker pledges to donate up to $1 million in grants by 2030 to women-owned businesses. The initiative aligns with She Should Run's goal of inspiring 250,000 women to pursue public leadership by 2030, highlighting the brand's commitment to gender equity.
Ketel One Family Made Vodka returns as the Official Spirits Partner for the 74th Emmy Awards Season, collaborating with Emmy-nominated actor Colman Domingo. This partnership features an exclusive at-home Emmys hosting collection available nationwide, enhancing cocktail experiences for fans. Domingo shares tips and curated items such as a bartending kit and glassware to elevate party settings. The collection includes innovative cocktails designed with award-winning mixologists. Recipes for signature cocktails will be available on social media to assist hosts in creating memorable award night experiences.