Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
Smirnoff vodka will feature prominently in the upcoming James Bond film, No Time To Die, which releases on September 30, 2021. The brand launches its "There's a Spy in Everyone" campaign, encouraging consumers to tap into their inner spy while enjoying Smirnoff No. 21 martinis. The campaign includes multiple advertising formats and themed prizes. Smirnoff's presence in the film marks a significant milestone, further solidifying its status as the world's top vodka brand. Diageo, the parent company, operates globally, offering a range of alcoholic beverages.
Crown Royal Regal Apple partnered with Harlem's Fashion Row (HFR) to support emerging Black designers during the New York Fashion Week Style Awards on September 7, 2021. The collaboration resulted in four $10,000 grants awarded to innovative designers, aimed at empowering diverse talent in the fashion industry. The event featured a runway show, awards, and an after-party, showcasing the designers' collections. Nicola Heckles from Crown Royal emphasized the brand's commitment to promoting culture through artistic support and visibility.
On September 7, 2021, Smirnoff celebrated the launch of its Pink Lemonade product line in Miami, hosted by Ty Dolla $ign. The event featured vibrant cocktails and a neon lemonade stand, attracting attendees looking for summer fun. Smirnoff will continue this promotional campaign across New York City, Chicago, and Los Angeles, ensuring safety measures are in place. The Pink Lemonade lineup includes a vodka specialty priced at $11.99 for 750ml, along with ready-to-drink options at $8.99 for six-packs. Smirnoff encourages responsible drinking while promoting its new offerings.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds, particularly ahead of Labor Day. This tool features real-life stories from impaired drivers, allowing users to engage and learn about the consequences of their choices. The program aligns with Diageo's goal of changing attitudes toward drinking and driving, targeting five million people by 2030. Following its successful introduction in the UK in May 2021, this initiative will expand to other countries in the coming year.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds ahead of the Labor Day holiday. This collaboration with the United Nations Institute for Training and Research features impactful stories from real impaired drivers, emphasizing the consequences of their actions. The tool aims to reach millions and change attitudes toward impaired driving as part of Diageo's global commitment to public safety. The project follows the initial launch in the UK in May 2021, with plans for further international expansion.
Diageo North America launched a new online initiative, Wrong Side of the Road, aimed at reducing impaired driving, especially among 21-35-year-olds. This virtual learning tool, developed with UNITAR, includes real-life stories from impaired drivers, illustrating the serious consequences of their actions. Diageo seeks to change attitudes about drinking and driving, targeting a reduction in fatalities during the Labor Day holiday, where 37% of road deaths in Texas are attributed to alcohol. The program will expand internationally in the coming year.
Diageo North America has launched a new online tool called Wrong Side of the Road to combat impaired driving, targeting 21–35-year-olds. Developed in partnership with the United Nations Institute for Training and Research, this educational resource features real stories from impaired drivers. The initiative, part of Diageo's broader goal to influence five million attitudes on drinking and driving by 2030, aims to create awareness and change behaviors. Following its UK debut in May 2021, the tool expands to North America before reaching additional global markets.
Diageo North America is launching an online educational tool called Wrong Side of the Road to address alcohol-impaired driving, particularly during the Labor Day holiday, when one-third of traffic fatalities involve drunk drivers. Developed with UNITAR, the interactive platform shares real stories from impaired drivers, emphasizing the consequences of their actions. This initiative supports Diageo's goal of changing attitudes toward drinking and driving and is part of their global effort to impact five million lives by 2030. The tool will expand to additional markets over the next year.
Smirnoff has launched a new campaign titled 'Vodka for the People', focusing on inclusivity and unity. The campaign features celebrities Kaley Cuoco and Anthony Anderson, promoting the brand's dedication to elevate cultural conversations. Officially started in August 2021, it will include various media and future partnerships, including sponsorship with the NFL. Additionally, Smirnoff has initiated the 'Smirnoff for the People Fund' to support diversity and inclusion initiatives, with past significant donations to deserving organizations. Smirnoff No. 21 is priced at $14.99 for a 750mL bottle.
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