Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
Blade and Bow has re-released its 22-Year-Old Kentucky Straight Bourbon Whiskey to commemorate the Stitzel-Weller Distillery's 86th anniversary. This limited edition bourbon, aged and bottled at the historic distillery, is available in 19 markets as well as at the distillery's Garden & Gun Club in Louisville, KY. Celebrating Bourbon Heritage Month, the release reflects the craftsmanship of Stitzel-Weller, with high demand expected due to limited availability.
Crown Royal, the first whisky sponsor of the NFL, launched the 'Kick Off with Crown Royal' program to give back on game days, targeting hospitality and military personnel. The initiative includes a $50,000 donation to Southern Smoke Foundation and a commitment of $1 million throughout the NFL season. This partnership follows Diageo's multiyear sponsorship agreement with the NFL. Crown Royal's legacy includes being the first spirits brand to advertise during an NFL game and a recent responsible drinking campaign, 'The Crown Royal Water Break,' promoting moderation on game days.
Diageo has received approval from the Science Based Targets initiative (SBTi) for its 2030 Greenhouse Gas (GHG) emission targets, aligning with the 1.5°C pathway. The company aims for net zero in direct operations (Scope 1 and 2) and a 50% reduction in Scope 3 emissions by 2030, utilizing a FY2020 baseline. Additionally, Diageo plans to source 100% renewable electricity by 2030. These initiatives are part of its 'Society 2030: Spirit of Progress' plan, which sets ambitious sustainability goals in line with the UN Sustainable Development Goals.
Smirnoff vodka will feature prominently in the upcoming James Bond film, No Time To Die, which releases on September 30, 2021. The brand launches its "There's a Spy in Everyone" campaign, encouraging consumers to tap into their inner spy while enjoying Smirnoff No. 21 martinis. The campaign includes multiple advertising formats and themed prizes. Smirnoff's presence in the film marks a significant milestone, further solidifying its status as the world's top vodka brand. Diageo, the parent company, operates globally, offering a range of alcoholic beverages.
Crown Royal Regal Apple partnered with Harlem's Fashion Row (HFR) to support emerging Black designers during the New York Fashion Week Style Awards on September 7, 2021. The collaboration resulted in four $10,000 grants awarded to innovative designers, aimed at empowering diverse talent in the fashion industry. The event featured a runway show, awards, and an after-party, showcasing the designers' collections. Nicola Heckles from Crown Royal emphasized the brand's commitment to promoting culture through artistic support and visibility.
On September 7, 2021, Smirnoff celebrated the launch of its Pink Lemonade product line in Miami, hosted by Ty Dolla $ign. The event featured vibrant cocktails and a neon lemonade stand, attracting attendees looking for summer fun. Smirnoff will continue this promotional campaign across New York City, Chicago, and Los Angeles, ensuring safety measures are in place. The Pink Lemonade lineup includes a vodka specialty priced at $11.99 for 750ml, along with ready-to-drink options at $8.99 for six-packs. Smirnoff encourages responsible drinking while promoting its new offerings.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds, particularly ahead of Labor Day. This tool features real-life stories from impaired drivers, allowing users to engage and learn about the consequences of their choices. The program aligns with Diageo's goal of changing attitudes toward drinking and driving, targeting five million people by 2030. Following its successful introduction in the UK in May 2021, this initiative will expand to other countries in the coming year.
Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds ahead of the Labor Day holiday. This collaboration with the United Nations Institute for Training and Research features impactful stories from real impaired drivers, emphasizing the consequences of their actions. The tool aims to reach millions and change attitudes toward impaired driving as part of Diageo's global commitment to public safety. The project follows the initial launch in the UK in May 2021, with plans for further international expansion.
Diageo North America launched a new online initiative, Wrong Side of the Road, aimed at reducing impaired driving, especially among 21-35-year-olds. This virtual learning tool, developed with UNITAR, includes real-life stories from impaired drivers, illustrating the serious consequences of their actions. Diageo seeks to change attitudes about drinking and driving, targeting a reduction in fatalities during the Labor Day holiday, where 37% of road deaths in Texas are attributed to alcohol. The program will expand internationally in the coming year.
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