Diageo Stock Price, News & Analysis

Baileys Colada Irish Cream Liqueur is returning this summer in a collaboration with floral artist Mr. Flower Fantastic and actress La La Anthony. This limited-time offering features new tropical cocktail recipes inspired by La La's Puerto Rican heritage. The launch includes a unique floral installation in Union Square, Manhattan, from May 24-25. Baileys Colada will be available nationwide for a suggested retail price of $24.99 for a 750ml bottle, emphasizing the blend of flavors and cultural inspirations. This partnership aims to enhance the summer experience through art and indulgent cocktails.

Smirnoff is set to redefine summer fun with its new Lemonade Collection at the first-ever Billboard MusicCon in Las Vegas on May 13-14, 2022. They will unveil the Smirnoff ICE and Smirnoff Seltzer Neon Lemonade variety packs, along with the Smirnoff Peach Lemonade flavored spirit. Attendees can enjoy unique experiences like spontaneous prize giveaways and exciting live performances. The variety packs feature four flavors, priced at $15.99 for a 12-pack, while the new flavored spirit starts at $11.99.

Smirnoff is shaking up Cinco de Mayo celebrations with new spicy-sweet recipes featuring its Spicy Tamarind products. On May 4, 2022, the brand announced collaborations with chefs Esteban Castillo and Jocelyn Delk Adams to create innovative dishes such as Guava Empanadas and Tri-Tip Sliders, pairing perfectly with drinks like the Spicy Tama-Rita. The Smirnoff Ice Poco Pico Variety Pack, launching at $15.99 for a 12-pack, includes flavors like Spicy Tamarind and Mango Chili, and will be available nationwide. Smirnoff encourages adults to explore these fresh culinary twists this holiday.

Lone River Beverage Company is expanding its agave beverage lineup with the nationwide launch of Ranch Rita, a margarita-style drink made with agave nectar and lime, boasting a 6% ABV. Following the success of its Ranch Water hard seltzer, which is the leading brand in its category, Ranch Rita aims to capture the growing margarita market. The launch will be supported by a multi-million dollar advertising campaign featuring Ryan Bingham and Sulem Calderon. Lone River products are now available at major retailers across the country.

Bulleit Frontier Whiskey has successfully met its goal of planting or protecting one million trees three years ahead of schedule, partnering with American Forests. This initiative has restored over 2,000 acres of forests, enhancing biodiversity and contributing to climate change mitigation. In a new effort, Bulleit is focusing on Tree Equity in underserved communities by utilizing American Forests' technology to identify areas lacking tree cover. The company emphasizes the vital role trees play in improving air quality, conserving water, and creating habitats, while also recognizing their importance in whiskey production.

Orphan Barrel Whiskey Distilling Co. has launched Fable & Folly, a 14-year-old whiskey made from a proprietary blend of six orphaned whiskey stocks, including Barterhouse and Forged Oak. This unique creation balances spicy notes of rye and pepper, culminating in a smooth, rich flavor profile. Available for $149.99 at select retailers, this limited edition whiskey honors the heritage of the original blends while introducing a new, distinct spirit. The project is owned by Diageo and aims to share rare whiskeys with consumers globally.

Astral Tequila has launched its super-premium tequila, crafted from 100% Blue Weber agave, emphasizing vibrant flavors and community connection. The brand introduces The House of Astral, a celestial getaway for up to six friends, with a chance to win a trip through summer 2022. The unique production process utilizes tahona milling and fermentation with agave fibers, aiming for a smooth and complex taste. Astral Tequila also incorporates sustainability efforts by upcycling spent agave into building materials for local communities in Mexico.