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CÎROC Pomegranate is launching a Valentine's Day contest, allowing U.S. residents 21+ to win a one-of-a-kind experience curated by the CÎROC Love Squad. From February 4 to February 9, entrants can share their Valentine's wishes at Cheers.Ciroc.com for a chance to win a customized trip for two. CÎROC Pomegranate, available until supplies last, is a premium vodka infused with pomegranate and natural flavors. The press release emphasizes CÎROC's commitment to responsible drinking and includes cocktail recipes to elevate Valentine's celebrations.

On January 27, 2022, Captain Morgan, the first-ever Official Spiced Rum Sponsor of the NFL, launched the Captain Morgan Super Bowl Punch Bowl ahead of Super Bowl LVI. This innovative punch bowl holds four gallons, features stadium-inspired lights, Bluetooth speakers, and provides real-time NFL game data through Genius Sports. Although not for sale, fans can enter a sweepstakes until February 6 to win one of only 20 available. The initiative aims to enhance at-home Super Bowl festivities, underscoring Captain Morgan's brand positioning in the spirits market.

Zacapa Rum has launched a limited-edition Zacapa Moments Cocktail Kit for Valentine's Day, available on ReserveBar for $99. The kit includes ingredients for the Zacapa No. 23 Rum Smoked Honey Old Fashioned, a cocktail smoker, glasses, instructions, and extras like 75% Dark Guatemalan Chocolate and a floral candle. Designed for at-home celebrations, the kit reflects the brand's commitment to quality and meaningful connections. The product aims to enhance the at-home experience during Valentine's celebrations.

Smirnoff ICE collaborates with luxury brand Cremsiffino to introduce a limited-edition coffee table book designed for holiday gifting. Priced at $10, the book includes a hidden compartment containing a bottle of Smirnoff ICE. The first 100 purchases receive the book for just $1. This creative marketing approach aims to engage consumers in a fun and unexpected way. Additionally, Smirnoff offers festive products like the Peppermint Twist spirit and a new Seltzer pack, enhancing their holiday product lineup. The campaign targets adults 21+ across the U.S. as the brand embraces playful holiday celebrations.

Crown Royal has launched its luxury whisky blend, Crown Royal Aged 18 Years, a blend of three exceptional whiskies aged for eighteen years. To celebrate, celebrity grillz maker Scotty ATL created four exclusive grillz sets inspired by the whisky. One set will be auctioned on December 15 to benefit the Atlanta Artist Relief Fund, with Crown Royal matching proceeds up to $10,000. The whisky features enticing flavors, including vanilla and caramel spice, reflecting its high-end positioning in the market.

Captain Morgan has launched a limited-edition Holiday Cocktail Kit in collaboration with celebrity jeweler Ben Baller, designed for cocktail enthusiasts aged 21 and over. Available through Cocktail Courier, the kit includes ingredients for Baller's signature cocktail, The OG Spice & Ice, along with custom stainless steel ice cubes. Priced at $67.99 and available from December 9 to December 19, the promotion also offers a chance to win a custom chain by Ben Baller. This initiative aims to enhance holiday celebrations with unique cocktail experiences.

Cascade Hollow Distilling Co. has launched the Cascade Moon 13 Year Old Rye, a premium whisky aimed at enthusiasts. This limited release, priced at $299, is available in select U.S. markets including Tennessee, Texas, and California. Aged for nearly a decade, the whisky offers a complex flavor profile with notes of vanilla, toffee, leather, and nutmeg, presented at 100 proof (50% ABV). This launch follows two award-winning variants from 2020, continuing the brand's legacy while showcasing its craftsmanship.

Tequila Don Julio Ultima Reserva has launched a new limited-edition tequila, celebrating the legacy of Don Julio González, with a suggested retail price of $399. The tequila, created from the final agave harvest in 2006, is designed for special gatherings. Acclaimed photographer Mark Seliger hosts an exclusive online auction, allowing a winner and guests to enjoy a personalized experience at his Manhattan studio. The auction opens at 12 PM ET on Dec. 7, 2021, and runs until 2:59 PM ET on Jan. 4, 2022, with proceeds benefiting New York Cares.