Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
In celebration of Hispanic Heritage Month, the Tequila Don Julio Fund has relaunched its grant program, offering $20,000 grants to support Hispanic entrepreneurs. Inspired by founder Don Julio González's legacy, the program aims to empower business owners through funding, mentorship, and marketing resources. The initiative is supported by the Association of Latino Professionals For America (ALPFA) and includes a new Advisory Board of Hispanic leaders. Applications are open until October 15, 2022, with winners announced in November. A total of $100,000 in grants is available.
Blade and Bow has re-released its 22-Year-Old Kentucky Straight Bourbon Whiskey in celebration of National Bourbon Heritage Month. This ultra-premium bourbon, aged at the historic Stitzel-Weller Distillery, is available in 14 states and at the distillery itself. The bourbon is noted for its complex flavor profile, reminiscent of a freshly baked apple pie. Due to limited availability, demand is high, and there is no guaranteed timeframe for its availability. The tasting experience includes a one-ounce pour, handcrafted glass, and additional memorabilia.
Baileys introduces a new limited-time offering, Baileys S'mores Irish Cream Liqueur, as the fall flavor trend gains momentum. This indulgent liqueur blends flavors of toasted marshmallows, sweet graham crackers, and rich chocolate, offering a nostalgic campfire treat experience. Alongside this launch, Baileys collaborates with artisan bakeshop S'moreology to create a Baileys S'mores Skillet Kit for fall gatherings. The kit includes ingredients to prepare a s'mores dip. Baileys S'mores is available nationwide at a retail price of $24.99 for a 750ml bottle.
Smirnoff is calling all football fans to apply for the inaugural Cocktail Coordinator position, an honorary role tied to its sponsorship of the NFL. The winner will enjoy a trip to Super Bowl LVII and participate in gameday festivities. The search begins with fans showcasing their best Smirnoff cocktail recipes on BestJobInAmerica.Smirnoff.com. Applications are open until October 31, 2022. Celebrity scouts, including Anthony Anderson and Vernon Davis, will support the campaign, which aims to elevate gameday experiences with engaging cocktails.
The Cascade Hollow Distilling Co. has launched the George Dickel Bottled in Bond Fall 2008, Aged 13 Years, expanding its award-winning whisky series. This new offering, originating from barrels distilled in Fall 2008, boasts a score of 95 from Whisky Advocate and is priced at $44.99. The whisky features fruit and nut notes with a balanced complexity, aged an additional two years compared to previous releases. Cascade Hollow emphasizes transparency and craftsmanship, with General Manager Nicole Austin stating a commitment to high-quality whisky.
Johnnie Walker has launched a limited edition Ghost and Rare Port Dundas Master Set, celebrating the legacy of the historic Glasgow distillery. Only 75 sets are available, featuring a signed 1L bottle, an NFT, and digital art by Ivona Tau. This release highlights rare whiskies from Port Dundas, known for its unique grain character before its closure in 2010. The set is priced at $775 USD and will be available on BlockBar.com starting September 9, 2022. The collaboration aims to merge whisky craftsmanship with Web3 cultural innovation.
On August 25, 2022, Johnnie Walker announced the continuation of its 'First Strides' initiative in collaboration with IFundWomen and She Should Run. This initiative aims to support and empower women entrepreneurs and leaders in public service, aiming to close the gender gap in leadership roles. Johnnie Walker pledges to donate up to $1 million in grants by 2030 to women-owned businesses. The initiative aligns with She Should Run's goal of inspiring 250,000 women to pursue public leadership by 2030, highlighting the brand's commitment to gender equity.
Ketel One Family Made Vodka returns as the Official Spirits Partner for the 74th Emmy Awards Season, collaborating with Emmy-nominated actor Colman Domingo. This partnership features an exclusive at-home Emmys hosting collection available nationwide, enhancing cocktail experiences for fans. Domingo shares tips and curated items such as a bartending kit and glassware to elevate party settings. The collection includes innovative cocktails designed with award-winning mixologists. Recipes for signature cocktails will be available on social media to assist hosts in creating memorable award night experiences.
Loyal 9 Cocktails, a vodka lemonade brand acquired by Diageo, has launched its first national advertising campaign featuring comedian Ziwe. The campaign emphasizes the brand's commitment to using real vodka and real lemons without carbonation. Loyal 9 offers various flavors, including Lemonade and Mixed Berry Lemonade, which have received awards for their taste. The cocktails are gluten-free, with an ABV of 9%, and retail at approximately $12.99 for a pack of four 12 oz cans. The campaign aims to resonate with consumers who appreciate bold flavor and authenticity.
Haig Club has launched Clubman Canned Cocktails, a new line of ready-to-drink beverages featuring Whisky as the base, designed for summer enjoyment. Available in Ginger Lime & Soda and Citrus Yuzu & Soda, these cocktails were created in collaboration with David Beckham and are inspired by Miami's vibrant atmosphere. Launched in South Florida in mid-July 2022, the cocktails retail for $3.99 each or $14.99 for a four-pack. The drinks emphasize premium ingredients for a refreshing taste.