Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Smirnoff Red, White & Berry has appointed Kaley Cuoco as its new Chief Summer Officer (CSO), effective immediately. Cuoco will drive the brand's initiative to enhance summer fun for adults, launching a marketing campaign called 'How to Summer: Grown-Up Edition.' This effort includes tips and engaging content to encourage enjoyment of Smirnoff beverages. The campaign features Cuoco in nationwide advertisements. Smirnoff Red, White & Berry is recognized as a top-selling brand, with products priced between $1.49 and $15.99 across various formats, promoting its vibrant summer flavors.
Mortlach Single Malt Scotch Whisky has partnered with designers Joe Doucet and Sabine Marcelis to launch unique products, Tropos and SHIFT, during NYCxDesign in May 2022. Tropos, inspired by Mortlach's distillation process, is a reflective chair aimed at enhancing user experience. SHIFT is a dynamic glass bar cart that reflects the whisky's complex nature. Both designs emphasize Mortlach's intricate flavors and craftsmanship, embodying the brand's commitment to distinctive experiences and design-forward collaborations.
Copper Dog Scotch Whisky announced a partnership with eight animal welfare organizations to celebrate National Rescue Dog Day on May 20, 2022. The brand will match up to $5,000 in adoption fees, totaling $40,000 in donations. Since January 2021, Copper Dog has donated over $500,000 to 25 nonprofits. The initiative aims to raise awareness about shelter dogs needing homes. Additionally, a Pup Crawl in New York City on the same day will support local bars while celebrating the occasion.
The United States Bartenders' Guild (USBG) is set to hold the 2022 World Class National Finals in Nashville, TN from June 19-22. This marks the first time Nashville will host this prestigious event, showcasing the country's top 15 mixologists competing for the title of U.S. Bartender of the Year. The finalists will face various challenges, including creating unique cocktails using Diageo products. The winner will represent the U.S. at the World Class Global Finals in Sydney, Australia, in September.
Baileys Colada Irish Cream Liqueur is returning this summer in a collaboration with floral artist Mr. Flower Fantastic and actress La La Anthony. This limited-time offering features new tropical cocktail recipes inspired by La La's Puerto Rican heritage. The launch includes a unique floral installation in Union Square, Manhattan, from May 24-25. Baileys Colada will be available nationwide for a suggested retail price of $24.99 for a 750ml bottle, emphasizing the blend of flavors and cultural inspirations. This partnership aims to enhance the summer experience through art and indulgent cocktails.
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Smirnoff is set to redefine summer fun with its new Lemonade Collection at the first-ever Billboard MusicCon in Las Vegas on May 13-14, 2022. They will unveil the Smirnoff ICE and Smirnoff Seltzer Neon Lemonade variety packs, along with the Smirnoff Peach Lemonade flavored spirit. Attendees can enjoy unique experiences like spontaneous prize giveaways and exciting live performances. The variety packs feature four flavors, priced at $15.99 for a 12-pack, while the new flavored spirit starts at $11.99.
Smirnoff is shaking up Cinco de Mayo celebrations with new spicy-sweet recipes featuring its Spicy Tamarind products. On May 4, 2022, the brand announced collaborations with chefs Esteban Castillo and Jocelyn Delk Adams to create innovative dishes such as Guava Empanadas and Tri-Tip Sliders, pairing perfectly with drinks like the Spicy Tama-Rita. The Smirnoff Ice Poco Pico Variety Pack, launching at $15.99 for a 12-pack, includes flavors like Spicy Tamarind and Mango Chili, and will be available nationwide. Smirnoff encourages adults to explore these fresh culinary twists this holiday.
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Lone River Beverage Company is expanding its agave beverage lineup with the nationwide launch of Ranch Rita, a margarita-style drink made with agave nectar and lime, boasting a 6% ABV. Following the success of its Ranch Water hard seltzer, which is the leading brand in its category, Ranch Rita aims to capture the growing margarita market. The launch will be supported by a multi-million dollar advertising campaign featuring Ryan Bingham and Sulem Calderon. Lone River products are now available at major retailers across the country.
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