'Tis The Season: Captain Morgan Original Spiced Rum & Ben Baller Ice Out the Holidays with Signature Cocktail Kit and Exclusive Chain Giveaway
Captain Morgan has launched a limited-edition Holiday Cocktail Kit in collaboration with celebrity jeweler Ben Baller, designed for cocktail enthusiasts aged 21 and over. Available through Cocktail Courier, the kit includes ingredients for Baller's signature cocktail, The OG Spice & Ice, along with custom stainless steel ice cubes. Priced at $67.99 and available from December 9 to December 19, the promotion also offers a chance to win a custom chain by Ben Baller. This initiative aims to enhance holiday celebrations with unique cocktail experiences.
- Collaboration with celebrity jeweler Ben Baller boosts brand visibility.
- Limited-edition kits may lead to increased sales during the holiday season.
- Engagement strategy includes a unique giveaway, potentially expanding customer interest.
- Limited availability may restrict sales in certain states.
NEW YORK, Dec. 9, 2021 /PRNewswire/ -- This holiday season, Captain Morgan Original Spiced Rum is bringing on the spice and ice with a limited-edition cocktail kit inspired by famed celebrity jeweler Ben Baller. The kits are the perfect holiday gift for anyone of legal drinking age. The brand is also adding a layer of holiday cheer by giving one lucky fan a custom, one-of-a-kind chain crafted by Ben Baller himself.
The Captain Morgan x Ben Baller Holiday Cocktail Kit is available through the home delivery service Cocktail Courier and comes with all of the ingredients needed to create Ben Baller's signature The OG Spice & Ice serve. Made with Captain Morgan Original Spiced Rum, the subtle notes of vanilla and caramel give this classic cocktail a distinctive, flavorful finish for (21+) cocktail enthusiasts and casual sippers to ring in the holiday season in true Baller fashion. The kits also include custom Captain Morgan x Ben Baller stainless steel ice cubes for keeping cocktails chilled without compromising delicious, fresh flavor.
"You know I like to sprinkle ice on everything from chains to cocktails," said Ben Baller. "This cocktail kit with Captain Morgan is just another way for me to spread the love to my fans because who doesn't like a little spice and ice for the holidays?"
From Dec. 9 through Dec. 19, fans 21+ can visit the Cocktail Courier website to learn how to enter for a chance to win the ultimate gift to (ice) cap off their holiday season.* The custom chain is the third in the "Captain on Ice" collection curated by Ben Baller; inspired by the iconic spiced rum and the celebrity jeweler's own personal flavor.
"Captain Morgan, like Ben Baller, is all about bringing original flavor to whatever we do, and that includes spicing up run-of-the-mill holiday gifts,'' said Sam Salameh, Vice President, Captain Morgan. "With the Captain Morgan x Ben Baller Holiday Cocktail Kit, people (21+) can bring their own originality and spice to the cocktails they craft and enjoy over the holidays."
The limited-edition Captain Morgan x Ben Baller Holiday Cocktail Kit is available for purchase now only at CocktailCourier.com, at a SRP of
Be sure to follow @CaptainMorganUSA on Instagram and @CaptainMorganUS on Twitter for delicious cocktail content and news. No matter how you decide to enjoy Captain Morgan this holiday season, remember to do so responsibly.
*NO PURCHASE NECESSARY U.S., 21+. Void in AK, HI & where prohibited. Ends 12/19/2021 at 11:59:59 p.m. ET. Taxes on prize are winner's responsibility. For entry methods, full prize info, odds & other details regarding Sweepstakes, visit baller.captainmorgan.com. Sponsor: Diageo Americas, Inc., New York, NY.
**The Captain Morgan x Ben Baller Holiday Cocktail Kit is unavailable in the following states: AL, AK, AR, HI, ID, MA, MI, NC, OH, TN and UT.
About Captain Morgan
Captain Morgan is the number one selling spiced rum and the third largest spirits brand in the U.S. Captain Morgan encourages everyone 21+ to always spice things up by bringing the flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN Black Spiced Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Gingerbread Spiced and CAPTAIN MORGAN Orange Vanilla Twist. For more information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About Cocktail Courier
Cocktail Courier offers a cocktail delivery service that includes all of the fresh ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of your own home. Cocktail Courier eliminates recipe and ingredient hunting by sending you a pre-packed kit along with easy-to-follow, step-by-step instructions, turning you into a professional bartender in a matter of minutes and giving you access to some of the best cocktail recipes in the country. For more information, visit cocktailcourier.com.
MEDIA CONTACTS
Shirley Cheng
TAYLOR
scheng@taylorstrategy.com
Jazmine Settles
DIAGEO
Jazmine.settles@diageo.com
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SOURCE Captain Morgan
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