Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Diageo and Vita Coco have teamed up to launch Vita Coco Spiked with Captain Morgan, a line of premium canned cocktails. This collaboration combines Captain Morgan's spiced rum with Vita Coco's coconut water. The cocktails will feature three flavors: Piña Colada, Strawberry Daiquiri, and Lime Mojito, each with 5% ABV and sold in 12oz cans for $14.99 per 4-pack. The launch comes as the U.S. market sees a 269% growth in rum-based cocktails, indicating strong consumer demand for convenient, quality beverages.
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Smirnoff has launched its most inclusive drag celebration, the "Show Up. Show Off!" competition, announced by drag icon Shea Couleé at Chicago Pride in the Park. This nationwide event, taking place until October, encourages public participation in voting for performers. The finale will occur in New York City, with the winner receiving a $50,000 talent contract and the title of Mx. Smirnoff No. 21. Smirnoff continues its commitment to the LGBTQUIA+ community, donating $250,000 to The Phluid Phoundation and promoting inclusivity year-round.
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Jessi Pollak was named the 2022 U.S. Bartender of the Year at the USBG Presents World Class competition held in Nashville, TN, from June 20-21. This prestigious event saw 15 top bartenders showcase their skills across multiple challenges. Pollak will represent the U.S. at the World Class Global Finals in Sydney, Australia. The competition highlights creative cocktail-making and promotes industry growth, demonstrating strong community engagement among bartenders. USBG and Diageo celebrate a decade of this program, emphasizing its impact on cocktail culture.
Drizly has partnered with Diageo to introduce interactive digital kiosks in New York and Los Angeles for Father's Day gifting. Starting June 16, 2022, customers can take a personality quiz to receive personalized spirit recommendations. The kiosks will operate from June 17-19 and provide QR codes linking to local retailers for same-day delivery. Users will also get promotional codes, with up to $10 off their orders. Diageo aims to enhance visibility and convenience of its products through this collaboration.
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Lagavulin launched its sixth Father's Day video, 'Dad Does It Better,' featuring Nick Offerman and his father, Ric. The video showcases their outdoor adventures, emphasizing father-son bonding over Lagavulin whisky. Notably, Lagavulin donated $50,000 to the California Fire Foundation to support local firefighters. The campaign continues to highlight the brand's commitment to heritage and sustainability. Lagavulin products are available at select U.S. retailers and online platforms like ReserveBar and Drizly.
Crown Royal is hosting events at the 2022 CMA Fest in Nashville to support the military community. With performances from 14 country music artists, including Jimmie Allen, the festival aims to foster generosity through initiatives like the Purple Bag Project, where attendees can pack care packages for deployed service members. Partnering with Operation Stand Down Tennessee, Crown Royal encourages donations to support veterans during the event. The brand remains committed to honoring military families while promoting responsible drinking.
Bulleit Frontier Whiskey, in collaboration with independent artists, is unveiling limited-edition "Art Barrels" and a UnitedMasters Vinyl Collection at the Tribeca Festival from June 9-12, 2022. This initiative aims to support Tree Equity through American Forests. The "Art Barrels," created with muralist ELLE StreetArt, will serve as planters for tree seedlings that contribute to local community greening efforts. Additionally, a limited vinyl featuring music from emerging artists will be available, with all proceeds benefiting American Forests.