Diageo plc - DEO STOCK NEWS

Orphan Barrel Whiskey Distilling Co. announced the launch of its new release, Orphan Barrel Copper Tongue, a 16-year-old cask strength bourbon from Cascade Hollow Distillery in Tullahoma, Tennessee. This limited edition whiskey features a unique profile with flavors of candied orange and cedar, and will retail for $100 starting in June 2021. General Manager and Distiller Nicole Austin emphasizes the blend of American and Scotch whiskey traditions in this offering, appealing to collectors and aficionados alike.

Diageo has opened the Collaboration Center in Stamford, Connecticut, a 17,000 square-foot facility aimed at enhancing collaboration with customers and partners. This state-of-the-art center focuses on leveraging data and predictive analytics to help the beverage alcohol industry adapt to evolving trends. Featuring immersive technologies and interactive experiences, the Center will provide insights into consumer behavior and purchasing trends. It is part of Diageo's broader strategy to innovate and foster partnerships, enhancing market momentum in the beverage sector.

Diageo has launched an anti-drink driving learning experience called 'WRONG SIDE OF THE ROAD' ahead of UN Global Road Safety Week. This initiative aims to change the attitudes of five million people towards drink driving by 2030. In light of a decade-high in UK drink-driving casualties, the interactive experience allows participants to converse with real drink drivers, learning about the consequences of their actions. Developed in collaboration with UNITAR, it will expand to North America, Kenya, South Africa, and India within a year, supporting Diageo's commitment to road safety and moderation.

Johnnie Walker has launched Johnnie Blonde Blended Scotch Whisky in Houston, Texas, introducing a sweeter, smoother whisky perfect for summer enjoyment. The brand celebrates this launch with the Big Walls Big Dreams Festival, featuring large-scale murals and local artist David Maldonado. Additionally, Johnnie Blonde has partnered with the East End Improvement Corporation to enhance community quality of life through cultural programming. Available at a retail price of $24.99, Johnnie Blonde is now accessible wherever fine spirits are sold in Houston.

Tanqueray has launched its Sevilla Orange gin nationwide, with support from pop culture figure Joe Jonas as part of a summer campaign. The vibrant, orange-flavored gin, inspired by Seville oranges and Mediterranean warmth, aims to enhance summer experiences like pool parties and picnics. With an ABV of 41.3% and a retail price of $23.99 per 750ml bottle, the product is now widely available in stores and online. Jonas expressed excitement for partnering with Tanqueray, emphasizing that the drink embodies the essence of summer.

Nick Offerman and Lagavulin unveil the Lagavulin Offerman Edition: Guinness Cask Finish, a limited-edition whisky for Father's Day. This 11-Year-Old Scotch is aged for four months in former Guinness Beer casks, celebrating the father-son bond between Nick and his dad, Ric. The whisky, priced at $79.99, combines sweet peat flavors with notes of coffee and chocolate. Following the successful Lagavulin Offerman Edition Aged 11 Years from October 2019, this release emphasizes shared traditions and the love of whisky. Available at fine spirits retailers and online.

On May 10, 2021, Cascade Hollow Distilling Co. announced the release of George Dickel Bottled in Bond Distilling Season Spring 2007, a 13-year-old whisky priced at $44.99. This marks the first spring offering in the Bottled in Bond series, following two award-winning fall releases. The spirit is noted for its bold flavor profile, featuring cherry notes, and is crafted with a mash bill of 84% corn, 8% rye, and 8% malted barley. The whisky will be available in select markets this summer, emphasizing quality and value as per General Manager Nicole Austin.

Oban Distillery, one of Scotland's oldest distilleries, celebrates its heritage with the launch of the Postcards from Oban campaign. This initiative aims to connect global whisky enthusiasts with the distillery and the local community through a docuseries narrated by Jack Falahee. The inaugural episode introduces the distillery's unique charm and its seven dedicated workers. As part of the campaign, two winners will receive a fully-expensed trip to 'The Oban Abode' for an immersive whisky experience, emphasizing the distillery's commitment to tradition and craftsmanship.

On April 7, 2021, Diageo sponsored the USBG Presents World Class competition, marking the first entirely digital edition. Adam Fournier was crowned the 2021 U.S. Bartender of the Year after excelling in four challenging events. This year’s competition featured virtual formats that tested bartending skills through innovative challenges. Fournier, who represents the U.S. at global finals in Madrid, expressed gratitude towards the bartending community for their support. The USBG aims to elevate the craft of bartending, adapting to the industry's current needs.