Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
SIA Scotch Whisky has launched The Entrepreneurial Spirit Fund, a new initiative aimed at supporting multicultural entrepreneurs who have historically received only 2% of venture capital in the U.S. The fund will distribute $250,000 in grants, offering $10,000 each to 25 business owners who self-identify as people of color. This program, spearheaded by founder Carin Luna-Ostaseski and activist Wilmer Valderrama, also provides mentorship opportunities. Applications are open until August 10, 2021, with grant recipients announced by September 14, 2021.
Captain Morgan is partnering with Major League Soccer to promote safe travel for fans this Fourth of July weekend. MLS fans aged 21 and over in Austin, Minneapolis/St. Paul, and Nashville can receive up to $70 in rideshare credits for rides to and from stadiums during select matches. This initiative aims to enhance safety and enjoyment for attendees. The vouchers are available while supplies last and are valid only during game days, from 3 PM to 11:59 PM local time.
Seagram's 7 Crown American Blended Whiskey has launched the "Keep the Dive Alive" campaign in partnership with comedian Iliza Shlesinger to support small businesses and dive bars nationwide. Running until July 24, the initiative will donate $7 for every share of campaign content on social media, up to $77,000, benefiting Main Street Alliance. As dive bars face challenges from the past year, this campaign aims to encourage patronage and provide financial relief. The main video content will premiere on July 7 to celebrate National Dive Bar Day.
Smirnoff has launched its new campaign, "Get Your Pink On", introducing a line of Pink Lemonade products in vodka, flavored malt beverage, and hard seltzer formats. Celebrating National Pink Day, Smirnoff emphasizes fun and nostalgia, featuring events in major cities and pink flamingo-themed promotions. The lineup includes Smirnoff Pink Lemonade Vodka at $11.99 for 750ml and Smirnoff Ice Pink Lemonade at $8.99 per 6-pack. The campaign aims to inspire consumers to enjoy the summer with Pink Lemonade cocktails while promoting responsible drinking.
On June 17, 2021, Diageo announced its initiative to celebrate Juneteenth through its brands CÎROC, Crown Royal, and Tequila Don Julio. Partnering with Ghetto Gastro and Equator, the company produced a film that highlights Black culture and storytelling. As part of their commitment to inclusivity, Diageo also pledged $10 million for endowments at 25 HBCUs to support Black students. The campaign aims to preserve cultural traditions and engage communities in meaningful celebrations, reinforcing that African American history is integral to American history.
On June 16, 2021, Diageo became the NFL's first Official Spirits Sponsor, marking a significant milestone for the brand. The multiyear partnership emphasizes fan engagement through various activation opportunities and responsible drinking programs. Diageo, home to brands like Crown Royal and Smirnoff, will integrate its offerings into major NFL events, including the Super Bowl and NFL Honors. This collaboration enhances Diageo's existing presence in the NFL, with 12 team and stadium deals already in place, showcasing their commitment to responsible drinking initiatives and sports marketing.
Angel City Football Club (ACFC) has partnered with Jane Walker, representing Johnnie Walker's dedication to gender equality, making it the first exclusive spirits partnership in sports for Jane Walker. This initiative celebrates women who have achieved significant milestones and aims to produce content highlighting ACFC's historic accomplishments. As part of the partnership, a portion of sponsorship value will support women entrepreneurs, with the first grant awarded to MODEFYwear. ACFC will debut in the National Women's Soccer League in Spring 2022.
Bulleit Frontier Whiskey has launched the Local Bar Sundays initiative at the Tribeca Festival, encouraging New Yorkers to support local bars and restaurants. From June 9 to June 20, consumers can get reimbursed $10 for a qualifying cocktail purchase over $10. The program includes a $50,000 budget to boost local hospitality. Bulleit emphasizes community revival and has committed an additional $250,000 to support the hospitality industry, which has faced significant challenges recently.
FAQ
What is the current stock price of Diageo plc (DEO)?
What is the market cap of Diageo plc (DEO)?
What products does Diageo produce?
Where is Diageo headquartered?
What are some recent projects by Diageo?
Where is Diageo listed?
What is Diageo's commitment to responsible drinking?
Who is the new Chief Financial Officer of Diageo?
What is the history of Diageo?
How many sites does Diageo operate globally?
What is Diageo's financial condition?
How can I get more information about Diageo?
