CREATE COCKTAIL MAGIC AT HOME THIS VALENTINE'S DAY WITH THE 'ZACAPA MOMENTS COCKTAIL KIT'
Zacapa Rum has launched a limited-edition Zacapa Moments Cocktail Kit for Valentine's Day, available on ReserveBar for $99. The kit includes ingredients for the Zacapa No. 23 Rum Smoked Honey Old Fashioned, a cocktail smoker, glasses, instructions, and extras like 75% Dark Guatemalan Chocolate and a floral candle. Designed for at-home celebrations, the kit reflects the brand's commitment to quality and meaningful connections. The product aims to enhance the at-home experience during Valentine's celebrations.
- Launch of the Zacapa Moments Cocktail Kit aligns with increasing consumer preference for at-home experiences.
- Includes high-quality ingredients and unique items, enhancing perceived value at $99.
- Promotes brand engagement through accessories and curated elements like a playlist and pairing instructions.
- None.
NEW YORK, Jan. 27, 2022 /PRNewswire/ -- Rooted in the art of creating enchanting moments for all (21+), Zacapa Rum is excited to announce the launch of its Valentine's Day limited-edition Zacapa Moments Cocktail Kit, available through ReserveBar beginning today. The cupid-approved kit includes everything needed to craft the signature Zacapa No. 23 Rum Smoked Honey Old Fashioned, including Zacapa No. 23 Rum, a cocktail smoker, mini cloche lid, two double Old-Fashioned glasses and easy-to-follow instructions. Named after the town of Zacapa outside Guatemala City, Zacapa Rum is aged in a 'House Above the Clouds' located 7,545 feet above sea level. Inspired by Zacapa Rum's home, the featured serve - a twist on a whiskey classic - includes spicy and sweet flavors of mole and honey, heightened with an alluring smoky presentation.
With couples swapping a romantic evening out for an at-home celebration, the limited-edition Zacapa Moments Cocktail Kit features a few magical touches to complete the experience including
With passion and patience at its core - from the craft of the liquid and the precision of Master Blender Lorena Vásquez's Sistema Solera method, to the handwoven petate bands that adorn every Zacapa bottle - each piece in the process comes from a place of devotion. This patience and dedication also extend to the way the rum is best enjoyed - over meaningful experiences with the ones you love.
"At Zacapa, we believe joyful connections through shared meals, laughter, and warm conversation are some of the best luxuries life has to offer. With our Valentine's Day gift set, you'll be able to create the signature Zacapa experience at home," said Dina Krannich, Brand Manager, Zacapa Rum. "From the craft cocktail ingredients to the playful elements, the kit includes everything you need to slow down long enough to enjoy not only the serve but the person who matters the most to you."
The Zacapa Moments Cocktail Kit is available for purchase at ReserveBar for
Be sure to follow @ZacapaRumUSA on Instagram for delicious cocktail content and news.
RON ZACAPA Rum.
About Zacapa Rum
Crafted in Guatemala, Zacapa Rum is a work of art and an expression of patience, richness, quality and master blending. Every step in the Zacapa story embodies the heart and soul of the powerful female artists behind it. Zacapa belongs on the tables of friends and communities, gathered to savor simple pleasures and strengthen connections. Zacapa's Master Blender of 36 years, Lorena Vasquez is one of only a few female leaders in a traditionally male-dominated industry. She brings her expressive character and special approach to blending, harnessing the best ingredients from Guatemala to create one of the world's best-tasting rums. Zacapa has the honor of being the first brand to be inducted into the International Rum Festival's Hall of Fame. Zacapa No. 23, Zacapa Edición Negra and Zacapa XO are available at fine liquor stores, bars and restaurants around the world. For more information, visit https://www.zacaparum.com/.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About ReserveBar
Founded in 2013, ReserveBar is the established e-commerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting. In addition to its content-rich, on-brand experience, ReserveBar specializes in new and limited edition products, celebrity brands and is the go-to platform for new launches. ReserveBar is a destination for today's modern, convenience-driven adult shopper, delivering the most curated offerings to enthusiasts across the United States. ReserveBar is a technology platform at its core, utilizing cutting-edge software, analytics, and an exceptional retail network to deploy solutions that simplify the compliant purchase of beverage alcohol on ReserveBar.com, as well as numerous partner sites, including spirits brands, publishers, e-commerce partners, and gifting platforms. For more information, please visit www.reservebar.com.
Media Contacts
Molly Bailey-Andrade/Jenna Kaplan
Bullfrog + Baum
zacaparum@bullfrogandbaum.com
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
Ryan Pachuta
ReserveBar
rpachuta@reservebar.com
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SOURCE Zacapa Rum
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