STOCK TITAN

Tanqueray and Netflix's "Bridgerton" Cordially Invite You to "Make It T-time"

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary

Tanqueray has announced a partnership with Netflix's Bridgerton to promote a modern teatime experience dubbed "Make it T-time". The campaign coincides with the second season premiere on March 25, 2022, featuring video content starring Joe Jonas and a social media contest with exclusive prizes. Fans are encouraged to share their interpretations of 'T-time' for a chance to win experiences such as access to The Queen's Ball in NYC. Limited-edition cocktail kits inspired by the show are also available for purchase.

Positive
  • Strategic collaboration with Netflix's popular series Bridgerton enhances brand visibility.
  • Engaging promotional campaign encourages user interaction through social media contests.
  • Limited-edition cocktail kits may drive sales leading up to the season premiere.
Negative
  • None.

Insights

Analyzing...

Tanqueray and "Bridgerton" are taking one of society's fanciest occasions and giving it a modern-day makeover… it's not teatime, it's T-Time.

NEW YORK, March 16, 2022 /PRNewswire/ -- Back in the day – the Regency era, to be exact – teatime actually meant something. It was one of society's fanciest occasions; a moment to gossip, flirt, laugh with friends and of course sip in superior style. So how does one reclaim teatime and give it a modern-day spin, making it fun, fabulous and – dare we say­ – fancy again?

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9021251-tanqueray-netflix-bridgerton-cordially-invite-you-to-make-it-t-time/