Tanqueray and Netflix's "Bridgerton" Cordially Invite You to "Make It T-time"

Rhea-AI Summary

Tanqueray has announced a partnership with Netflix's Bridgerton to promote a modern teatime experience dubbed "Make it T-time". The campaign coincides with the second season premiere on March 25, 2022, featuring video content starring Joe Jonas and a social media contest with exclusive prizes. Fans are encouraged to share their interpretations of 'T-time' for a chance to win experiences such as access to The Queen's Ball in NYC. Limited-edition cocktail kits inspired by the show are also available for purchase.

Positive

• Strategic collaboration with Netflix's popular series Bridgerton enhances brand visibility.
• Engaging promotional campaign encourages user interaction through social media contests.
• Limited-edition cocktail kits may drive sales leading up to the season premiere.

Negative

• None.

Tanqueray and "Bridgerton" are taking one of society's fanciest occasions and giving it a modern-day makeover… it's not teatime, it's T-Time.

NEW YORK, March 16, 2022 /PRNewswire/ -- Back in the day – the Regency era, to be exact – teatime actually meant something. It was one of society's fanciest occasions; a moment to gossip, flirt, laugh with friends and of course sip in superior style. So how does one reclaim teatime and give it a modern-day spin, making it fun, fabulous and – dare we say­ – fancy again?

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9021251-tanqueray-netflix-bridgerton-cordially-invite-you-to-make-it-t-time/

FAQ

What is the 'Make it T-time' campaign about?

The 'Make it T-time' campaign, launched by Tanqueray in partnership with Netflix's Bridgerton, celebrates the show's second season and modernizes the concept of teatime.

When does the second season of Bridgerton premiere?

The second season of Bridgerton premieres on March 25, 2022.

What can fans win in the Tanqueray social media contest?

Fans can win exclusive experiences, including access to The Queen's Ball in New York City, by showcasing their interpretations of 'T-time' on social media.

Where can I purchase the limited-edition Tanqueray cocktail kits?

The limited-edition Tanqueray cocktail kits inspired by Bridgerton are available for purchase at CocktailCourier.com.

Who is featured in the promotional video for the campaign?

The promotional video for the campaign features Joe Jonas, who learns 'how to become a Bridgerton' with help from Jonathan Bailey and Phoebe Robinson.