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Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
UGG, a division of Deckers Brands (NYSE: DECK), announces the launch of the UGG® Candy Collection in collaboration with The Hershey Company and Foot Locker, featuring three children's footwear styles inspired by Hershey's Kisses, Reese's, and Twizzlers. Available from October 31, the collection includes the Classic Short, Neumel, and infants' Bixbee, designed with vibrant colors and cozy materials. Each style integrates UGGplush™ for comfort and features a Treadlite by UGG™ outsole. The launch aims to attract young consumers during the Halloween season.
Deckers Brands (NYSE: DECK) reported second-quarter fiscal 2021 revenue of $623.5 million, up 15.0% year-over-year, with earnings per share increasing by 32.2% to $3.58. Notable brand performance included HOKA ONE ONE® with an 83.2% increase in sales. The company maintained a strong balance sheet with $626.4 million in cash and equivalents. Despite the robust results, full-year guidance was withheld due to ongoing COVID-19 uncertainties. The company also faces operational challenges related to supply chain capacity and potential retail store closures.
Deckers Brands (NYSE:DECK) is set to hold a conference call on October 29, 2020, at 4:30 pm Eastern Time to discuss its second quarter fiscal 2021 results. The call will be accessible on the company's investor relations website for at least 30 days post-event. As a leader in innovative footwear and apparel, Deckers showcases brands like UGG®, HOKA ONE ONE®, and Teva®. The company operates in over 50 countries, selling products through various retail avenues including online platforms.
On October 15, 2020, UGG®, a division of Deckers Brands (NYSE: DECK), launched the FEEL GOOD. site in celebration of World Values Day. This initiative underscores UGG's commitment to sustainability through three pillars: Environment, Community, and Innovation. The site highlights UGG's partnership with the Savory Institute and its alignment with the Paris Agreement on carbon reduction. UGG aims to increase the use of sustainable materials by 35% by 2027 and has pledged to empower women through initiatives like HERproject, aiming to train 100,000 women globally by 2027.
Deckers Brands (NYSE: DECK) announces the launch of the TenNine Hike GTX hiking boot, designed to enhance the hiking experience with innovative features. Utilizing HOKA's unique HUBBLE® Geometry and a lightweight design, the boot aims to provide a smoother ride with improved impact absorption. Pre-sales begin today, with a full launch on November 1, 2020. Environmentally conscious, the boot incorporates recycled materials, contributing to sustainability efforts. HOKA emphasizes performance, stability, and traction, promising a superior product for hiking enthusiasts.
Southern California's UGG®, part of Deckers Brands (NYSE: DECK), has launched the UGG® UNIVERSAL collection in collaboration with Zappos.com. This inclusive footwear line features adaptive versions of the Classic Short and Neumel styles, designed to cater to individuals with disabilities. The collection includes sizes 5-18 for adults and sizes 10-6 for children, retailing between $130 and $170. Exclusive to Zappos.com until 2022, the initiative reflects UGG's commitment to inclusivity and accessibility in fashion.
On September 9, 2020, UGG®, a brand under Deckers Brands (NYSE: DECK), announced its sponsorship of the Hammer Museum's Made in L.A. 2020 exhibition. This exhibition showcases 30 emerging Los Angeles-based artists and runs through the end of 2020. UGG highlights the work of artists Fulton Leroy Washington (MR. WASH) and Sonya Sombreuil through powerful films that celebrate personal stories and creativity. UGG is launching limited-edition T-shirts featuring their designs, with sales supporting the Equal Justice Initiative.
HOKA ONE ONE®, part of Deckers Brands (NYSE: DECK), has signed a new four-year sponsorship agreement with the Northern Arizona (NAZ) Elite running team, effective January 1, 2021. This deal aims to enhance athlete support and club infrastructure, including health insurance for athletes, which is rare in distance running partnerships. The collaboration, ongoing since 2015, has already yielded notable successes, including Aliphine Tuliamuk's victory in the 2020 Olympic Marathon Trials. The agreement spans two Olympic cycles, reinforcing HOKA's commitment to fostering talent in competitive distance running.
Goleta, Calif., Sept. 1, 2020 /PRNewswire/ -- Sanuk, a division of Deckers Brands (NYSE: DECK), launched an exclusive capsule collection with KASSIA+SURF, featuring eco-friendly sandals and sneakers. Available from September 1, the collection combines sustainable materials like hemp and recycled plastics with vibrant designs. Offered at $45, the collection includes two popular styles, the Pair O Dice and Yoga Sling 3, catering to environmentally-conscious consumers. Both brands emphasize sustainability and aim to inspire mindful consumer choices.
Deckers Brands (NYSE: DECK) reported a 2.3% increase in net sales for Q1 FY2021, reaching $283.2 million, with a gross margin of 50.3%. The firm saw significant growth in HOKA ONE ONE® brand, up 37.1% to $109.0 million. However, UGG® and Teva® brands experienced declines of 10.0% and 7.9%, respectively. DTC net sales surged 74.2% while wholesale declined by 27.1%. Despite a liquidity position exceeding $1.1 billion, the company refrained from providing full-year guidance due to COVID-19 uncertainties.
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