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Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces a collaboration with Seoul-based brand thisisneverthat® (TINT). The collection includes a special-edition Speedgoat 4 trail shoe ($160) and apparel designed for street and outdoor activities. The Speedgoat 4 features premium cushioning and a unique design suited for rugged terrains. Apparel includes a Wind-Resistant Pullover ($120), Performance Shorts ($80), and more. Pre-sale begins March 18, while general sales start March 19. This collaboration merges high performance with streetwear aesthetics.
UGG® has launched the Plant Power Collection, featuring footwear made from carbon-neutral, plant-based materials. This initiative aligns with the brand's sustainability platform, FEEL GOOD., which emphasizes environmental responsibility. The collection includes styles like the Fluff Sugar Platform and Neumel Natural, incorporating materials such as TENCEL™ Lyocell and renewable sugarcane. UGG® aims to increase the use of sustainable fibers by 35% by 2027. The brand has also saved over 1.7 million trees through packaging reductions.
Deckers Brands (NYSE: DECK) reported record financial results for the third fiscal quarter ended December 31, 2020, with revenues reaching $1.078 billion, a 14.8% increase from the previous year. Earnings per share rose 26% to $8.99. The UGG brand saw a 12.2% rise in sales, while HOKA ONE ONE surged 52.1%. Gross margin improved to 57%, despite SG&A expenses increasing to $285.2 million. The company holds $1.157 billion in cash and has paused share repurchases amid ongoing COVID-19 challenges. No full-year guidance was provided due to economic uncertainties.
Teva, a division of Deckers Brands (NYSE: DECK), has launched its Spring 2021 collaboration with New York designer Anna Sui. This limited-edition collection features two styles: the Flatform Universal Anna ($150) and the Ember Mid Anna ($190). Both shoes exhibit a design inspired by nature, using a unique Liberty Fabrics print called 'Botanist's Diary.' Teva emphasizes sustainability, with 100% of their straps made from recycled plastic. The collection is available for purchase starting February 2, 2021.
Deckers Brands (NYSE: DECK) has appointed Maha S. Ibrahim to its Board of Directors, effective February 1, 2021. Her extensive experience in the direct-to-consumer and technology sectors is expected to enhance the company's growth strategies amid a changing global market. Ibrahim's background includes roles at Canaan Partners and Qwest Communications, illustrating her capability in digital engagement and trend identification. This appointment aligns with Deckers' focus on leveraging digital transformation for long-term growth.
Deckers Brands (NYSE:DECK) will hold a conference call on February 4, 2021, at 4:30 PM Eastern Time to discuss its third quarter fiscal 2021 earnings results. The call can be accessed via their investor relations website, ir.deckers.com, and will remain available for 30 days post-event. As a leader in footwear and apparel, Deckers continues to strengthen its presence in over 50 countries with brands like UGG® and HOKA ONE ONE®.
HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has launched the Carbon X 2, a lightweight running shoe designed for speed and efficiency. To celebrate this launch, HOKA will host the Project Carbon X 2 on January 23, featuring 100K world record attempts by elite athletes in the U.S. and Japan. The shoe incorporates a carbon fiber plate and innovative design features for optimal performance, retailing at $180. The current men's and women's 100K world records are 6:09:14 and 6:33:11, respectively.
UGG®, a division of Deckers Brands (NYSE: DECK), has launched its first flagship store in New York City at 530 Fifth Avenue, covering 12,842 square feet. The store aims to showcase UGG's evolution into a lifestyle brand, featuring exclusive items and experiences. To celebrate the opening, UGG initiated the holiday FEEL LOVE. campaign, honoring local heroes and donating $10,000 to charities chosen by them. The store will also offer promotions for community heroes and a social media giveaway, emphasizing community connection during the holiday season.
On November 12, 2020, Sanuk, part of Deckers Brands (NYSE: DECK), launched its second SustainaSole collection, featuring footwear made from 55% recycled materials. The new styles, vegan and priced at $65, include the men's Skuner and women's Donna slip-ons. This initiative continues Sanuk's commitment to sustainability, including undyed uppers that save over 200,000 gallons of water and reduce greenhouse gases. The partnership with BLUMAKA ensures foam waste is repurposed, further minimizing environmental impact. Sanuk emphasizes durability, encouraging consumers to extend the life of their eco-friendly products.
Deckers Brands (NYSE: DECK) released its Creating Change FY20 Corporate Responsibility and Sustainability Report on October 30, 2020, detailing its environmental and social progress from April 1, 2019, to March 31, 2020. The report outlines goals for sustainability, including commitments to gender equality, responsible sourcing of materials, and carbon footprint reduction. Notable achievements include 97% of hides sourced from certified tanneries and a commitment to a zero-waste distribution center by 2023. Additionally, the company pledged over $1 million for COVID-19 relief.
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