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Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
SANTA BARBARA, Calif., April 7, 2021 /PRNewswire/ -- UGG®, a division of Deckers Brands (NYSE: DECK), is supporting Patrisse Cullors, co-founder of Black Lives Matter, in launching the worldwide dance event 'F*ck White Supremacy, Let's Get Free' on April 11, 2021, from 12:00-6:00 PM PT. This digital event, in collaboration with the Hammer Museum, invites participants to unite through dance to address social issues, especially during challenging times. Submissions for dance videos are accepted until April 7, 2021. The program aims to regenerate joy and build community.
Teva, a division of Deckers Brands (NYSE: DECK), has launched the TevaForever Recycling Program in partnership with TerraCycle to promote sustainability in footwear. The program allows customers to mail their worn sandals for recycling at no cost, helping to minimize environmental impact. Teva's initiatives include transitioning to 100% recycled plastic straps and significant reductions in water usage and greenhouse gas emissions. Since 2020, Teva has diverted over 40.2 million plastic bottles from landfills and aims to fully recycle old sandals into new ones.
Deckers Brands' HOKA ONE ONE has partnered with outdoor brand Cotopaxi to release a limited-edition collaboration featuring the Torrent 2 trail shoe ($130) and Batac 16L Del Día Backpack ($65). This initiative is rooted in sustainable manufacturing and aims to promote accessibility to the outdoors. The collaboration includes a virtual event, Questival, on April 23, with proceeds benefiting Big City Mountaineers, which provides outdoor experiences for underserved youth. The products launched online on March 30 at HOKA and Cotopaxi websites and select retailers.
Sanuk, a division of Deckers Brands (NYSE: DECK), has launched its fourth collaboration with Grateful Dead, featuring a sustainable collection made from natural resources like algae. The new collection includes tie-dye styles and the band's iconic lightning bolt logo, utilizing BLOOM™ Foam technology for enhanced comfort. The production of this collection has resulted in a significant environmental impact, cleaning approximately 2,800 cubic meters of air and conserving 21.6 million liters of water. Prices for the collection range from $50 to $65, available exclusively on Sanuk.com.
HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces a collaboration with Seoul-based brand thisisneverthat® (TINT). The collection includes a special-edition Speedgoat 4 trail shoe ($160) and apparel designed for street and outdoor activities. The Speedgoat 4 features premium cushioning and a unique design suited for rugged terrains. Apparel includes a Wind-Resistant Pullover ($120), Performance Shorts ($80), and more. Pre-sale begins March 18, while general sales start March 19. This collaboration merges high performance with streetwear aesthetics.
UGG® has launched the Plant Power Collection, featuring footwear made from carbon-neutral, plant-based materials. This initiative aligns with the brand's sustainability platform, FEEL GOOD., which emphasizes environmental responsibility. The collection includes styles like the Fluff Sugar Platform and Neumel Natural, incorporating materials such as TENCEL™ Lyocell and renewable sugarcane. UGG® aims to increase the use of sustainable fibers by 35% by 2027. The brand has also saved over 1.7 million trees through packaging reductions.
Deckers Brands (NYSE: DECK) reported record financial results for the third fiscal quarter ended December 31, 2020, with revenues reaching $1.078 billion, a 14.8% increase from the previous year. Earnings per share rose 26% to $8.99. The UGG brand saw a 12.2% rise in sales, while HOKA ONE ONE surged 52.1%. Gross margin improved to 57%, despite SG&A expenses increasing to $285.2 million. The company holds $1.157 billion in cash and has paused share repurchases amid ongoing COVID-19 challenges. No full-year guidance was provided due to economic uncertainties.
Teva, a division of Deckers Brands (NYSE: DECK), has launched its Spring 2021 collaboration with New York designer Anna Sui. This limited-edition collection features two styles: the Flatform Universal Anna ($150) and the Ember Mid Anna ($190). Both shoes exhibit a design inspired by nature, using a unique Liberty Fabrics print called 'Botanist's Diary.' Teva emphasizes sustainability, with 100% of their straps made from recycled plastic. The collection is available for purchase starting February 2, 2021.
Deckers Brands (NYSE: DECK) has appointed Maha S. Ibrahim to its Board of Directors, effective February 1, 2021. Her extensive experience in the direct-to-consumer and technology sectors is expected to enhance the company's growth strategies amid a changing global market. Ibrahim's background includes roles at Canaan Partners and Qwest Communications, illustrating her capability in digital engagement and trend identification. This appointment aligns with Deckers' focus on leveraging digital transformation for long-term growth.
Deckers Brands (NYSE:DECK) will hold a conference call on February 4, 2021, at 4:30 PM Eastern Time to discuss its third quarter fiscal 2021 earnings results. The call can be accessed via their investor relations website, ir.deckers.com, and will remain available for 30 days post-event. As a leader in footwear and apparel, Deckers continues to strengthen its presence in over 50 countries with brands like UGG® and HOKA ONE ONE®.