HOKA ONE ONE® Announces the Launch of the Rincon 3

Rhea-AI Summary

HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the launch of the Rincon 3 running shoe, available for pre-order now and set for release on August 1. This lightweight shoe features over 20mm of cushioning, weighing 6.2 oz for women and 7.4 oz for men, providing an impressive weight-to-cushion ratio. Priced at $115, the Rincon 3 combines support and speed, targeting runners looking for performance without sacrificing comfort. Improvements include a redesigned upper and enhanced durability for everyday training and racing scenarios.

Positive

• Launch of the Rincon 3 running shoe, expanding product line for HOKA ONE ONE.
• Lightweight design (6.2 oz for women, 7.4 oz for men) enhances performance appeal.
• Competitive MSRP of $115 makes it accessible for a broader range of consumers.
• Improvements in design and durability may attract more customers.

Negative

• None.

GOLETA, Calif., July 15, 2021 /PRNewswire/ -- HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the upcoming launch of the Rincon 3, an update to the running shoe that set a new standard in lightweight-yet-cushioned construction. Available for pre-order today, the Rincon 3 will be available August 1.

All & Nothing

Built to deliver all the performance and none of the weight, the Rincon 3 is impossibly light yet unquestionably HOKA. Featuring well over 20 millimeters of plush cushioning underfoot and weighing in at 6.2 oz for the women's style and 7.4 oz for the men's style, the new Rincon 3 has one of the best weight-to-cushion ratios on the market.

"Too often, runners picking out shoes are faced with a choice between supportive cushion and lightweight speed. The Rincon 3 asks: why not both?" said Gretchen Weimer, Vice President of Product at HOKA ONE ONE. "It is designed with cushion and support for day-in, day-out training, while remaining light enough to power a personal best on race day. Its ample cushion and smooth ride make it an unmistakably HOKA creation, while its remarkably light construction empowers runners to have it all in a single pair of shoes."

The Rincon 3 features slight refinements over the previous iteration, including a redesigned upper with an asymmetrical tongue, a thinner pull tab, and a vented-mesh upper for ultimate breathability. The extra light compression-molded EVA foam midsole sports aggressive cutouts and enhanced rubber coverage on the outsole for improved durability, while an early stage Meta-Rocker is designed to provide a smooth ride through each step. At just $115 MSRP, it is a lower-priced access point to the HOKA experience for athletes of all speeds. A true best-of-both-worlds product, the Rincon 3 provides plush cushioning that won't weigh you down.

The Rincon 3 is available for pre-order today at hokaoneone.com. It will be available for purchase August 1 at hokaoneone.com and at HOKA retailers worldwide. MSRP $115.

About HOKA ONE ONE®
HOKA ONE ONE® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit hokaoneone.com or follow @hokaoneone. #TimeToFly

About Deckers Brands 
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com. 

HOKA ONE ONE Media Contacts  
Miranda Young
HOKA Global Brand Communications – PR
miranda.young@deckers.com 

Gordon Wright
Outside PR
Gordon@outsidepr.com

Farial Moss
Azione PR
farial@azionepr.com 

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SOURCE HOKA ONE ONE

FAQ

When will the HOKA Rincon 3 be available for purchase?

The HOKA Rincon 3 will be available for purchase on August 1.

What is the price of the HOKA Rincon 3?

The MSRP of the HOKA Rincon 3 is $115.

What are the weights of the HOKA Rincon 3 for men and women?

The Rincon 3 weighs 6.2 oz for women and 7.4 oz for men.

What features does the HOKA Rincon 3 offer?

The Rincon 3 features over 20mm of cushioning, a redesigned upper for breathability, and enhanced durability.

Where can I pre-order the HOKA Rincon 3?

The HOKA Rincon 3 is available for pre-order at hokaoneone.com.