HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite – the Bondi 9
HOKA, a division of Deckers Brands (NYSE: DECK), has launched the Bondi 9, the latest iteration of its ultra-cushioned road-running shoe franchise. The new model features enhanced cushioning technology with supercritical foamed EVA, making it lighter, more resilient, and more dynamic than its predecessors.
Key improvements include an additional 2mm stack height, refined MetaRocker™, and a rearfoot-focused Active Foot Frame™ for better support and control. The shoe features a structured knit upper with zonal breathability and a 3D molded collar for improved comfort. The outsole incorporates durabrasion rubber for enhanced durability.
Priced at $170 MSRP, the Bondi 9 is now available at HOKA.com and authorized dealers worldwide. The launch is accompanied by the 'Everybody Bondi' campaign and a 9-week challenge initiative culminating in a 9-mile run.
HOKA, una divisione di Deckers Brands (NYSE: DECK), ha lanciato la Bondi 9, l'ultima iterazione della sua linea di scarpe da corsa ultra-cuscinate. Il nuovo modello presenta una tecnologia di ammortizzazione migliorata con EVA espanso supercritico, rendendolo più leggero, più resiliente e più dinamico rispetto ai suoi predecessori.
Miglioramenti chiave includono un'altezza di accumulo aggiuntiva di 2 mm, un MetaRocker™ perfezionato e un Active Foot Frame™ focalizzato sul tallone per un migliore supporto e controllo. La scarpa presenta una tomaia in maglia strutturata con traspirabilità zonale e un colletto stampato in 3D per un comfort migliore. La suola incorpora gomma durabrasion per una maggiore durabilità.
Con un prezzo di 170 $ MSRP, la Bondi 9 è ora disponibile su HOKA.com e presso i rivenditori autorizzati in tutto il mondo. Il lancio è accompagnato dalla campagna 'Everybody Bondi' e da un'iniziativa di sfida di 9 settimane che culminerà in una corsa di 9 miglia.
HOKA, una división de Deckers Brands (NYSE: DECK), ha lanzado la Bondi 9, la última iteración de su línea de zapatillas para correr con ultra amortiguación. El nuevo modelo presenta una tecnología de amortiguación mejorada con EVA espumado supercrítico, lo que lo hace más ligero, más resistente y más dinámico que sus predecesores.
Las mejoras clave incluyen una altura de apilamiento adicional de 2 mm, un MetaRocker™ refinado y un Active Foot Frame™ centrado en el talón para un mejor soporte y control. La zapatilla cuenta con una parte superior de tejido estructurado con transpirabilidad zonal y un cuello moldeado en 3D para mayor comodidad. La suela incorpora goma durabrasion para una mayor durabilidad.
Con un precio de $170 MSRP, la Bondi 9 ya está disponible en HOKA.com y en distribuidores autorizados en todo el mundo. El lanzamiento va acompañado de la campaña 'Everybody Bondi' y una iniciativa de desafío de 9 semanas que culminará en una carrera de 9 millas.
HOKA, Deckers Brands (NYSE: DECK)의 한 부서,가 최신 버전의 초쿠셔닝 도로 러닝화 시리즈인 Bondi 9를 출시했습니다. 새로운 모델은 초비판 폼 EVA를 적용한 강화된 쿠셔닝 기술을 특징으로 하여, 이전 모델보다 가볍고 탄력 있으며 역동적입니다.
주요 개선 사항으로는 추가 2mm 스택 높이, 개선된 MetaRocker™ 및 후족지향적인 Active Foot Frame™이 포함되어 있어 더 나은 지지력과 제어력을 제공합니다. 신발은 구조화된 니트 갑피와 구역별 통기성, 개선된 편안함을 위한 3D 몰딩 칼라를 특징으로 합니다. 아울솔은 향상된 내구성을 위해 내마모성 고무를 포함하고 있습니다.
가격은 $170 MSRP이며, Bondi 9는 현재 HOKA.com 및 전 세계의 공인 대리점에서 구입할 수 있습니다. 출시와 함께 'Everybody Bondi' 캠페인과 9마일 러닝으로 정점을 찍는 9주 도전 이니셔티브가 진행됩니다.
HOKA, une division de Deckers Brands (NYSE: DECK), a lancé la Bondi 9, la dernière itération de sa franchise de chaussures de course sur route ultra-amorties. Le nouveau modèle possède une technologie d'amortissement améliorée grâce à une EVA en mousse supercritique, ce qui le rend plus léger, plus résilient et plus dynamique que ses prédécesseurs.
Les améliorations clés comprennent une hauteur de pile supplémentaire de 2 mm, un MetaRocker™ raffiné, et un Active Foot Frame™ axé sur le talon pour un meilleur support et contrôle. La chaussure présente une tige en tricot structuré avec une respirabilité zonale et un col moulé en 3D pour améliorer le confort. La semelle extérieure incorpore du caoutchouc durabilité pour une meilleure durabilité.
Prix de 170 $ MSRP, la Bondi 9 est maintenant disponible sur HOKA.com et chez des revendeurs agréés dans le monde entier. Le lancement est accompagné de la campagne 'Everybody Bondi' et d'une initiative de défi de 9 semaines culminant dans une course de 9 miles.
HOKA, eine Division von Deckers Brands (NYSE: DECK), hat die Bondi 9 vorgestellt, die neueste Iteration ihrer ultra-gepolsterten Straßenlaufschuhreihe. Das neue Modell bietet eine verbesserte Dämpfungstechnologie mit superkritisch geschäumtem EVA, wodurch es leichter, widerstandsfähiger und dynamischer ist als seine Vorgänger.
Zu den wesentlichen Verbesserungen gehören eine zusätzliche 2 mm Stapelhöhe, ein verfeinertes MetaRocker™ und ein auf die Ferse fokussiertes Active Foot Frame™ für besseren Halt und Kontrolle. Der Schuh verfügt über ein strukturiertes Strick-Obermaterial mit zonaler Atmungsaktivität und einem 3D-geformten Kragen für verbesserten Komfort. Die Außensohle enthält Durabrasion-Gummi für erhöhte Haltbarkeit.
Mit einem Preis von 170 $ MSRP ist die Bondi 9 jetzt auf HOKA.com und bei autorisierten Händlern weltweit erhältlich. Der Launch wird von der Kampagne 'Everybody Bondi' und einer 9-wöchigen Challenge-Initiative begleitet, die in einem 9-Meilen-Lauf gipfelt.
- Launch of new premium product in successful Bondi franchise
- Product improvements with advanced technology and materials
- Strategic positioning in high-margin maximalist cushioning segment
- None.
Insights
The launch of HOKA's Bondi 9 represents an incremental product evolution rather than a revolutionary change for Deckers Brands. While the
The key strategic element here is HOKA's continued focus on their core competency of maximum cushioning, which has helped drive the brand's 35% year-over-year growth in recent quarters. The "Everybody Bondi" campaign and 9-week challenge indicate a push to expand the consumer base beyond core runners, aligning with HOKA's broader market penetration strategy. However, the impact on DECK's
The technical upgrades in the Bondi 9 showcase meaningful improvements in materials science and design. The introduction of supercritical foamed EVA represents an advancement in midsole technology, offering enhanced durability and performance characteristics. The additional 2mm stack height combined with the refined MetaRocker™ geometry indicates HOKA's commitment to their distinctive ride feel while improving biomechanical efficiency.
The structured knit upper with zonal breathability and 3D molded collar demonstrates evolution in comfort engineering, though these features are becoming industry standard. The durabrasion rubber implementation suggests a focus on extending product lifecycle, which could positively impact customer satisfaction and repeat purchases, though the margin impact of these material improvements needs monitoring.
The New Bondi 9 is Upgraded From Top to Bottom – Featuring Unrivaled Maximum Cushioning
HOKA Bondi 9 Launch (Graphic: Business Wire)
Bondi 9 Delivers Max Cushion For All
HOKA’s origins are rooted in the concept of maximal cushioning, which inspired the creation of the original Bondi. Launched in 2011, the Bondi quickly became a favorite among runners, with its unique blend of cushioning and support setting a new standard in the running community. This iconic shoe not only marked a significant milestone in the brand's evolution but also established HOKA as a leader in performance footwear.
The Bondi 9 showcases a new premium midsole foam featuring supercritical foamed EVA, delivering a soft, cushioned ride that’s become synonymous with the beloved Bondi. The foam is lighter, more resilient, and more dynamic, giving one of the brand’s most trusted shoes longevity with cushioned comfort. The midsole also features updated geometries and a rearfoot-focused Active Foot Frame™ for enhanced support and control. Finally, an additional 2mm of stack height and a refined MetaRocker™ provide a smooth, plush, cushioned ride.
An elevated structured knit upper with zonal breathability creates a more accommodating and comfortable fit, while the new 3D molded collar gives an even softer feel and easy step-in. The outsole has been finished with durabrasion rubber to combat high wear zones in the outsole, ensuring that the Bondi 9 will provide traction, mile after mile.
“The Bondi was the first shoe that introduced the world to the concept of a maximal cushioned road running shoe,” said Bekah Broe, Senior Director of Product for Performance Footwear at HOKA. “The new Bondi 9 is a leap forward in innovation, with its premium and plush cushioning, delivering on HOKA’s commitment to help running become more accessible to everybody - while solidifying Bondi as the brand’s most comfortable choice for daily miles.”
The Bondi 9 campaign, “Everybody Bondi”, is inspired by the shoe’s key feature of comfort, and the support athletes find from their running community. Through the collective lenses of product and community, “Everybody Bondi” showcases the Bondi 9’s commitment to maximum cushioned comfort and increased durability for consistent daily miles. On 1/15, HOKA will be launching the Bondi 9 Week Challenge, an initiative that invites participants to transform their fitness habits and embark on a 9-week journey culminating in a 9-mile run. This challenge will support and inspire participants to embrace the joy of movement, celebrate progress, and connect with the broader running community. Learn more about the challenge, and how to sign up, here.
The Bondi 9 is available for purchase today at HOKA.com and at authorized dealers worldwide. MSRP
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115058456/en/
HOKA Media Contacts
Miranda Young
HOKA Global Brand Communications
miranda.young@hoka.com
Alice Baker
OutsidePR
hoka@outsidepr.com
Source: Deckers Brands
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