HOKA ONE ONE® Announces Latest Collaboration with Engineered Garments

Rhea-AI Summary

HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has unveiled its fourth collaboration with Engineered Garments, featuring a limited edition Bondi L sneaker. Set to launch on August 12 at Nepenthes New York and August 19 at select retailers and websites, the all-gender sneaker offers a unique design with a leather upper and enhanced Meta-Rocker technology for comfort. Retailing at $200, it is available in four distinct colorways, reflecting a blend of performance and fashion.

Positive

• Limited edition Bondi L sneaker collaboration could attract new customers.
• Diverse colorways and unique design enhance product appeal.
• Effective combination of performance and fashion may strengthen brand positioning.

Negative

• Limited release may restrict sales volume.
• Higher retail price of $200 could limit accessibility to a broader market.

GOLETA, Calif., Aug. 11, 2021 /PRNewswire/ -- HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces its latest collaboration with Engineered Garments. The performance footwear and apparel brand has teamed up with the American- and Japanese-inspired street fashion label for the fourth time to create a special edition Bondi L. The all-gender style will be available at Nepenthes New York stores on August 12; and at Nepenthes Tokyo stores, on HOKA's U.S. and Japanese websites, and select retail partners on August 19^th.

The exclusive collab features an all new take on the Bondi L, a lifestyle-focused riff on the HOKA's original maximal-cushion road shoe featuring a leather upper. Inspired by the concept of a "formal running shoe," the limited new Engineered Garments design fuses well-crafted materials and unique patterns to create an elevated version of the classic Bondi. Engineered with an early stage Meta-Rocker for a smooth ride through each step, this new street staple features a leather upper and wide footbed for inherent stability.

"For this design, I wanted to merge some of the staple elements of past Engineered Garments' shoe and boot collaborations into a sneaker. With the functionality and comfort of the Bondi L, I found it to be an open canvas and the perfect silhouette for this project." Said Daiki Suzuki, Founder and Creative Director of Engineered Garments. "I enjoyed the idea of utilizing prints like leopard and crocodile and adding texture by materializing them with calf hair and suede. These combinations are seen in some of our previous collaborations, now in a stylish performance-driven sneaker."

"Like HOKA, Engineered Garments is a brand unbound by the constraints of what others have done before it," said Gretchen Weimer, Vice President of Product at HOKA ONE ONE. "Our fourth collaboration with them showcases yet again the intersection of performance and fashion, and the brilliance that can result when the cutting edge of both those worlds come together to build something unique."

The All-Gender HOKA x EG Bondi L is available in four colorways: Black Cow Hair, Simply Taupe Cow Hair, Sand Leopard Print, and Brown Croc Print. The shoe retails for $200.

About HOKA ONE ONE®  
HOKA ONE ONE® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit hokaoneone.com or follow @hokaoneone. #TimeToFly 

About Deckers Brands  
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.  

HOKA ONE ONE Media Contacts   
Miranda Young 
HOKA Global Brand Communications – PR  
miranda.young@deckers.com  

Gordon Wright 
Outside PR 
Gordon@outsidepr.com 

Farial Moss 
Azione PR
farial@azionepr.com  

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SOURCE HOKA ONE ONE

FAQ

What is the release date for the HOKA x Engineered Garments Bondi L?

The HOKA x Engineered Garments Bondi L will be available on August 12 at Nepenthes New York and on August 19 at select retailers.

What is the retail price for the HOKA x Engineered Garments Bondi L?

The retail price for the HOKA x Engineered Garments Bondi L is $200.

What features does the HOKA x Engineered Garments Bondi L offer?

The Bondi L features a leather upper, an early stage Meta-Rocker for comfort, and a wide footbed for stability.

How many colorways are available for the HOKA x Engineered Garments Bondi L?

The sneaker is available in four colorways: Black Cow Hair, Simply Taupe Cow Hair, Sand Leopard Print, and Brown Croc Print.