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Bridgeline Digital Inc. (NASDAQ: BLIN) is a marketing technology company renowned for its innovative solutions that transform how brands engage with their customers. Bridgeline offers a comprehensive suite of products that help businesses boost online revenue by driving more traffic to their websites, converting visitors into purchasers, and increasing average order value. The company specializes in enhancing the performance of critical digital experiences such as websites, intranets, and online stores.
The company's flagship product suite, Bridgeline Unbound, integrates web content management, eCommerce, eMarketing, social media management, and web analytics, empowering businesses to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs. Bridgeline’s platform supports thousands of customers, ranging from small and medium-sized enterprises to Fortune 1000 companies.
Recent achievements include the deployment of AI-powered solutions like HawkSearch Smart Search, which enhances B2B eCommerce by providing personalized search experiences that drive faster conversions and higher sales. Notable partnerships include collaborations with companies such as Voltus GmbH and other significant clients in the electrical distribution industry.
Bridgeline Digital generates revenue through various channels including digital engagement services, subscription models, perpetual licenses, maintenance, and hosting. The majority of its revenue is derived from the United States.
With a commitment to continuous innovation, Bridgeline recently launched the HawkSearch "Athena" update, which introduces GenAI capabilities like “Smart Responses” to transform customer interactions, ensuring a more engaging and efficient user experience. This powerful AI-driven feature engages users with interactive, conversational dialogues based on search queries, thereby enhancing engagement and driving revenue growth.
As a global leader in AI-powered marketing technology, Bridgeline remains dedicated to helping companies grow their online revenue by increasing traffic, improving conversion rates, and maximizing order values, thereby ensuring a comprehensive and rewarding digital experience for all their clients.
Bridgeline Digital (NASDAQ: BLIN) announced that its solution, HawkSearch, has been recognized as a top performer in the 'Summer 2024 Customer Success Report' for the Enterprise Search Software category by FeaturedCustomers.
This recognition highlights HawkSearch's innovative features, including Smart Search and Smart Responses, which leverage AI to enhance online sales. Clients such as PNY and Powell's Books have experienced significant revenue growth due to these advancements.
CEO Ari Kahn emphasized the importance of this accolade in showcasing Bridgeline's commitment to AI-driven growth in e-commerce.
Bridgeline Digital (NASDAQ: BLIN) announced the Athena update for its HawkSearch platform, set to release on June 13, 2024. The update introduces new GenAI capabilities called 'Smart Responses' to enhance eCommerce customer interactions through interactive, conversational dialogues based on search queries. This aims to increase user engagement and revenue by providing detailed and personalized answers. Prominent customers such as Max Warehouse and Nail Gun Depot have already benefited from Bridgeline's AI technology. A webinar to showcase the new features will be held on June 13.
Bridgeline Digital (NASDAQ: BLIN) announced the implementation of its AI-powered search solution, HawkSearch, on Sailrite's eCommerce platforms. Sailrite, a prominent retailer specializing in fabric, tools, hardware, and sewing supplies, aims to enhance both B2C and B2B customer experiences. HawkSearch, integrated into Sailrite’s BigCommerce Multi-Storefront sites, optimizes product discovery through improved search and autocomplete functionalities. This strategic integration is expected to support Sailrite's growth by making it easier for customers to find products and complete purchases efficiently.
On May 23, 2024, Bridgeline Digital (NASDAQ: BLIN) announced that Colonial Electric Supply has chosen its AI-powered HawkSearch for their eCommerce website, using the Optimizely connector. HawkSearch will enhance the product discovery process for Colonial Electric Supply's extensive $40M inventory by addressing common B2B queries, such as unit conversions and incomplete part numbers. This AI-powered search tool will also provide personalized shopping experiences to boost average order size by recommending complementary products. The implementation by Colonial Electric Supply highlights Bridgeline's growing influence in the electrical distribution sector, with other major distributors like Schaedler Yesco and State Electric Supply also leveraging HawkSearch. CEO Ari Kahn emphasized that this partnership demonstrates Bridgeline's commitment to the electrical distributor industry, ensuring a seamless online shopping experience for customers.
Bridgeline Digital (NASDAQ: BLIN) and Moblico will present a joint session at the Applied AI Conference in Chicago on May 21, 2024. The session, titled 'How AI Mobile Search Empowers Contractors to Easily Access Products Anytime, Anywhere,' will highlight the partnership's innovative approach to enhancing product search for contractors using AI technology. The collaboration aims to increase sales, streamline productivity, and grow revenue for wholesale distributors by enabling efficient mobile product searches. CEOs from both companies emphasize the partnership's commitment to innovation and delivering value to clients.
Bridgeline Digital's HawkSearch has been recognized in Gartner's inaugural Magic Quadrant for Search and Product Discovery, specifically for B2B Search. This acknowledgment highlights HawkSearch's innovative AI-powered Smart Search capabilities, which include keyword, concept, and image search across B2B eCommerce sites. CEO Ari Kahn stated that this recognition affirms HawkSearch's focus on innovation within B2B eCommerce. Gartner predicts that by 2026, generative AI-based conversational UI patterns in search and product discovery will disrupt traditional search methods, affecting at least 5% of the market. Bridgeline Digital aims to grow online revenue by enhancing traffic, conversion rates, and average order value.
Bridgeline Digital (NASDAQ: BLIN) reported Q2 2024 financial results with total revenue of $3.8 million, down from $4.1 million in Q2 2023. Subscription and licenses revenue fell to $3.0 million from $3.3 million, and gross profit decreased to $2.5 million from $2.8 million. Operating expenses dropped to $3.0 million from $3.5 million, resulting in an operating loss of $0.5 million compared to $0.7 million previously. The net loss increased to $0.6 million from $0.5 million. For the first half of 2024, total revenue decreased to $7.6 million from $8.2 million, with a net loss of $1.2 million, up from $0.6 million. Despite financial declines, the HawkSearch product launched 23 new sites, and the Zeus release featuring AI-powered Smart Search has shown promise in increasing sales conversion rates.
Bridgeline Digital, Inc. (NASDAQ: BLIN) will release its financial results for Q2 of fiscal 2024 on May 14, 2024. The company's President and CEO, Ari Kahn, and CFO, Thomas Windhausen, will host a live conference call at 4:30 p.m. ET on the same day to discuss the results.
Bridgeline Digital, Inc. (NASDAQ: BLIN) has been named one of the top 20 E-commerce solution providers of 2024 by Icon Outlook Technology Magazine. The recognition highlights Bridgeline's innovations in AI technology, such as HawkSearch's Smart Search, driving revenue growth for leading e-commerce brands. CEO Ari Kahn expressed gratitude for the acknowledgment, emphasizing Bridgeline's commitment to AI-driven solutions that benefit e-commerce businesses.
Bridgeline Digital, a leader in AI-powered marketing technology, partners with Be A Part Of to enhance ecommerce search experiences globally. The collaboration aims to revolutionize online shopping journeys by leveraging HawkSearch's advanced capabilities in search, product discovery, and recommendations. The partnership signifies a significant milestone in democratizing AI-powered search for ecommerce entities, focusing on driving engagement, conversions, and revenue maximization.
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