HawkSearch Unveils AI-Powered Unified Search
Bridgeline Digital (NASDAQ: BLIN) announced the enhancement of HawkSearch with a new Unified Search feature that combines keyword and concept search capabilities into a single intelligent search bar. This innovation integrates precise keyword search with natural language processing to deliver more relevant results and improve customer experiences.
The development is part of Bridgeline's Agentic-AI project and collaboration with Salesforce.com's AgentForce initiative. The dual-layered approach supports various customer search behaviors by merging keyword precision with contextual understanding, aiming to reduce friction and enhance user satisfaction.
Bridgeline Digital (NASDAQ: BLIN) ha annunciato il potenziamento di HawkSearch con una nuova funzione di Ricerca Unificata che combina le capacità di ricerca per parole chiave e per concetti in un'unica barra di ricerca intelligente. Questa innovazione integra una ricerca per parole chiave precisa con l'elaborazione del linguaggio naturale per fornire risultati più pertinenti e migliorare l'esperienza del cliente.
Lo sviluppo fa parte del progetto Agentic-AI di Bridgeline e della collaborazione con l'iniziativa AgentForce di Salesforce.com. L'approccio a doppio strato supporta vari comportamenti di ricerca dei clienti, unendo la precisione delle parole chiave con la comprensione del contesto, con l'obiettivo di ridurre il frizione e aumentare la soddisfazione dell'utente.
Bridgeline Digital (NASDAQ: BLIN) anunció la mejora de HawkSearch con una nueva función de Búsqueda Unificada que combina las capacidades de búsqueda por palabras clave y por conceptos en una sola barra de búsqueda inteligente. Esta innovación integra la búsqueda precisa por palabras clave con el procesamiento del lenguaje natural para ofrecer resultados más relevantes y mejorar la experiencia del cliente.
El desarrollo es parte del proyecto Agentic-AI de Bridgeline y de la colaboración con la iniciativa AgentForce de Salesforce.com. El enfoque de dos capas apoya diversos comportamientos de búsqueda de los clientes al fusionar la precisión de las palabras clave con la comprensión contextual, con el objetivo de reducir la fricción y aumentar la satisfacción del usuario.
브리짓라인 디지털 (NASDAQ: BLIN)은 HawkSearch의 새로운 통합 검색 기능을 발표했습니다. 이 기능은 키워드 검색과 개념 검색 기능을 단일 지능형 검색창으로 결합합니다. 이 혁신은 자연어 처리를 통해 정밀한 키워드 검색을 통합하여 보다 관련성 높은 결과를 제공하고 고객 경험을 개선합니다.
이 개발은 브리짓라인의 Agentic-AI 프로젝트와 세일즈포스.com의 AgentForce 이니셔티브와의 협력의 일환입니다. 이 이중 계층 방식은 키워드의 정확성과 맥락 이해를 결합하여 다양한 고객 검색 행동을 지원하며, 마찰을 줄이고 사용자 만족도를 높이는 것을 목표로 합니다.
Bridgeline Digital (NASDAQ: BLIN) a annoncé l'amélioration de HawkSearch avec une nouvelle fonctionnalité de Recherche Unifiée qui combine les capacités de recherche par mots-clés et par concepts dans une seule barre de recherche intelligente. Cette innovation intègre une recherche par mots-clés précise avec un traitement du langage naturel pour fournir des résultats plus pertinents et améliorer l'expérience client.
Ce développement fait partie du projet Agentic-AI de Bridgeline et de la collaboration avec l'initiative AgentForce de Salesforce.com. L'approche à double couche soutient divers comportements de recherche des clients en combinant la précision des mots-clés avec la compréhension contextuelle, visant à réduire les frictions et à améliorer la satisfaction des utilisateurs.
Bridgeline Digital (NASDAQ: BLIN) hat die Verbesserung von HawkSearch mit einer neuen Vereinigten Suche-Funktion angekündigt, die die Fähigkeiten der Schlüsselwort- und Konzeptsuche in einer einzigen intelligenten Suchleiste vereint. Diese Innovation integriert präzise Schlüsselwortsuche mit natürlicher Sprachverarbeitung, um relevantere Ergebnisse zu liefern und das Kundenerlebnis zu verbessern.
Die Entwicklung ist Teil des Agentic-AI-Projekts von Bridgeline und der Zusammenarbeit mit der AgentForce-Initiative von Salesforce.com. Der zweischichtige Ansatz unterstützt verschiedene Suchverhalten der Kunden, indem er die Präzision von Schlüsselwörtern mit dem kontextuellen Verständnis verbindet, mit dem Ziel, Reibungen zu reduzieren und die Benutzerzufriedenheit zu erhöhen.
- Introduction of new AI-powered Unified Search feature enhancing product capabilities
- Strategic collaboration with Salesforce.com's AgentForce initiative
- Technology advancement combining keyword and concept search to improve user experience
- None.
Insights
The integration of Keyword and Concept Search into HawkSearch's Unified Search represents an incremental improvement rather than a revolutionary change. While the AI-powered enhancement could potentially increase search accuracy and user satisfaction, its immediate impact on
The technology merges traditional keyword-based search precision with natural language processing, which could help reduce cart abandonment rates and improve conversion. However, this type of search functionality is becoming standard in e-commerce platforms, making it more of a necessary update to stay competitive rather than a distinctive market advantage. The focus on "agentic AI" aligns with current market trends but requires substantial development to translate into meaningful financial results.
WOBURN, Mass., Dec. 10, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, will enhance HawkSearch by integrating keyword and concept search into a unified, intelligent search bar which will be known as “Unified Search”. This innovation combines HawkSearch’s precise Keyword Search with the natural language processing capabilities of Concept Search, delivering faster and more relevant results to improve customer experiences and drive engagement.
Unified Search is part of Bridgeline’s Agentic-AI project, and its collaboration with Salesforce.com’s AgentForce initiative, emphasizing advanced automation and seamless integration with intelligent agents. By merging keyword precision with the contextual understanding of concept search, HawkSearch empowers users to find exactly what they need, whether searching with specific terms or broader ideas. This dual-layered approach supports diverse customer search behaviors, reducing friction and enhancing satisfaction.
“HawkSearch has always anticipated user needs, and this integration is the next step in creating smarter, more adaptive search experiences,” said John Murcott, EVP of Product and Strategy at Bridgeline. “By uniting keyword and concept search into a single interface, we’re setting a new standard for site search, and we’re excited to bring this capability to our customers.”
Bridgeline plans to roll out this new functionality as part of its continued investment in HawkSearch’s AI-driven capabilities. This initiative aligns with Bridgeline’s mission to support businesses in achieving digital transformation with scalable, intelligent tools.
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
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