HawkSearch Introduces New Conversational Search Feature
Bridgeline Digital (NASDAQ: BLIN) has launched Conversational Search, a new feature for its HawkSearch platform powered by Generative AI through Smart Response. The innovation transforms standard searches into conversational interactions, enabling businesses to engage users with intelligent responses, maintain conversation threads, and deliver personalized results. The feature includes natural language processing capabilities and contextual refinement, allowing users to refine queries without restating initial context. For customers using HawkSearch's Rapid UI framework, a pre-built component ensures quick deployment and integration.
Bridgeline Digital (NASDAQ: BLIN) ha lanciato Conversational Search, una nuova funzionalità per la sua piattaforma HawkSearch alimentata dall'IA Generativa attraverso Smart Response. Questa innovazione trasforma le ricerche standard in interazioni conversazionali, consentendo alle aziende di coinvolgere gli utenti con risposte intelligenti, mantenere il filo delle conversazioni e fornire risultati personalizzati. La funzionalità include capacità di elaborazione del linguaggio naturale e raffinamento contestuale, permettendo agli utenti di affinare le query senza dover ripetere il contesto iniziale. Per i clienti che utilizzano il framework Rapid UI di HawkSearch, un componente predefinito garantisce un rapido deployment e integrazione.
Bridgeline Digital (NASDAQ: BLIN) ha lanzado Conversational Search, una nueva función para su plataforma HawkSearch impulsada por IA Generativa a través de Smart Response. La innovación transforma las búsquedas estándar en interacciones conversacionales, permitiendo a las empresas involucrar a los usuarios con respuestas inteligentes, mantener hilos de conversación y ofrecer resultados personalizados. La función incluye capacidades de procesamiento de lenguaje natural y refinamiento contextual, lo que permite a los usuarios afinar consultas sin necesidad de repetir el contexto inicial. Para los clientes que utilizan el marco Rapid UI de HawkSearch, un componente preconstruido garantiza un despliegue e integración rápidos.
브리드라인 디지털 (NASDAQ: BLIN)은 대화형 검색을 출시했습니다. 이는 스마트 응답을 통한 생성적 AI로 구동되는 HawkSearch 플랫폼의 새로운 기능입니다. 이 혁신은 표준 검색을 대화형 상호작용으로 변환하여 기업이 사용자와 지능적인 응답으로 소통하고 대화 스레드를 유지하며 개인화된 결과를 제공할 수 있도록 합니다. 이 기능은 자연어 처리 기능과 맥락 교정을 포함하여 사용자가 초기 맥락을 반복하지 않고도 쿼리를 개선할 수 있게 해줍니다. HawkSearch의 Rapid UI 프레임워크를 사용하는 고객을 위해 사전 구축된 구성 요소가 신속한 배포와 통합을 보장합니다.
Bridgeline Digital (NASDAQ: BLIN) a lancé Conversational Search, une nouvelle fonctionnalité pour sa plateforme HawkSearch alimentée par l'IA Générative via Smart Response. Cette innovation transforme les recherches standards en interactions conversationnelles, permettant aux entreprises d'engager les utilisateurs avec des réponses intelligentes, de maintenir des fils de conversation et de fournir des résultats personnalisés. La fonctionnalité inclut des capacités de traitement du langage naturel et un raffinement contextuel, permettant aux utilisateurs d'affiner leurs requêtes sans avoir à répéter le contexte initial. Pour les clients utilisant le framework Rapid UI de HawkSearch, un composant préconçu garantit un déploiement et une intégration rapides.
Bridgeline Digital (NASDAQ: BLIN) hat Conversational Search eingeführt, eine neue Funktion für die HawkSearch-Plattform, die durch Generative AI über Smart Response gesteuert wird. Diese Innovation verwandelt standardmäßige Suchen in konversationelle Interaktionen, die es Unternehmen ermöglichen, Benutzer mit intelligenten Antworten zu engagieren, den Gesprächsfaden aufrechtzuerhalten und personalisierte Ergebnisse zu liefern. Die Funktion umfasst Fähigkeiten zur Verarbeitung natürlicher Sprache und kontextuelle Verfeinerung, sodass Benutzer ihre Abfragen verfeinern können, ohne den ursprünglichen Kontext wiederholen zu müssen. Für Kunden, die das Rapid UI-Framework von HawkSearch verwenden, sorgt eine vorkonfigurierte Komponente für eine schnelle Bereitstellung und Integration.
- Introduction of new AI-powered Conversational Search feature enhancing product capabilities
- Integration with existing Rapid UI framework for quick deployment
- Enhanced user engagement through personalized search experience
- None.
Insights
The launch of HawkSearch's Conversational Search feature represents an incremental product enhancement rather than a transformative development for Bridgeline Digital. While the integration of GenAI capabilities is timely given the industry trend, the impact on BLIN's
The technology stack includes standard features expected in modern search solutions - NLP, context awareness and personalization. The Rapid UI framework integration suggests a focus on quick deployment, but the competitive advantage isn't clearly differentiated from existing market solutions. Without specific revenue projections or adoption metrics, this product update appears more evolutionary than revolutionary in the crowded AI-powered search market.
WOBURN, Mass., Nov. 26, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, has launched Conversational Search, the latest addition to its HawkSearch platform. Powered by Generative AI through Smart Response, this innovation leverages natural language capabilities to transform ordinary searches into conversational interactions.
Conversational Search empowers businesses to:
- Turn Searches into Quality Conversations: Engage users with intelligent responses that guide them to relevant products and content, fostering deeper connections.
- Leverage Smart Response: Maintain conversation threads, link users to relevant results, and configure prompts for personalized, context-aware interactions.
- Harness Natural Language Processing (NLP): Understand user intent and phrasing to deliver accurate, meaningful search results.
- Enable Contextual Refinement: Allow users to refine queries or ask follow-up questions without restating their initial context, creating a smoother search journey.
- Deliver Personalization: Leverage user preferences and history to provide tailored search results that resonate with individual needs.
For customers using HawkSearch’s Rapid UI framework, a pre-built component for Conversational Search ensures rapid deployment and seamless integration into digital environments.
“HawkSearch’s Conversational Search feature redefines the customer experience by combining GenAI technology with an intuitive interface,” said John Murcott, EVP of Product and Strategy at Bridgeline Digital. “This innovation not only helps users find what they’re looking for but does so in an engaging and seamless journey.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
FAQ
What is the new feature launched by Bridgeline Digital (BLIN) in November 2024?
How does HawkSearch's new Conversational Search feature work?
What integration options are available for HawkSearch's Conversational Search?
