Major North American Distributor Selects HawkSearch to Power Multi-Site Search Experience
Bridgeline Digital (NASDAQ:BLIN) announced that a major North American distributor has chosen HawkSearch to power search functionality across four eCommerce websites. The implementation features HawkSearch's native Optimizely X-Connect integration, including Concept Search, Smart Insight Management (SIM), and AI-powered personalization.
The solution will unify customer experience across sites while improving relevance and driving conversions through personalized content and intelligent merchandising. The system recognizes returning buyers' behaviors and preferences, automatically promoting relevant categories, hiding discontinued items, and applying customer-specific pricing rules. The implementation maintains shared logic and centralized merchandising controls while allowing for brand-specific customization across the distributor's storefronts.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante distributore nordamericano ha scelto HawkSearch per gestire la funzionalità di ricerca su quattro siti eCommerce. L'implementazione include l'integrazione nativa di HawkSearch con Optimizely X-Connect, comprensiva di Concept Search, Smart Insight Management (SIM) e personalizzazione basata sull'intelligenza artificiale.
La soluzione unificherà l'esperienza cliente tra i diversi siti, migliorando la pertinenza e aumentando le conversioni tramite contenuti personalizzati e merchandising intelligente. Il sistema riconosce i comportamenti e le preferenze degli acquirenti abituali, promuovendo automaticamente le categorie rilevanti, nascondendo gli articoli fuori produzione e applicando regole di prezzo specifiche per cliente. L'implementazione mantiene una logica condivisa e controlli centralizzati sul merchandising, consentendo al contempo personalizzazioni specifiche per ogni marchio nelle vetrine del distributore.
Bridgeline Digital (NASDAQ:BLIN) anunció que un importante distribuidor norteamericano ha elegido HawkSearch para potenciar la funcionalidad de búsqueda en cuatro sitios web de comercio electrónico. La implementación incluye la integración nativa de HawkSearch con Optimizely X-Connect, que incorpora Concept Search, Smart Insight Management (SIM) y personalización impulsada por inteligencia artificial.
La solución unificará la experiencia del cliente en todos los sitios, mejorando la relevancia y aumentando las conversiones mediante contenido personalizado y comercialización inteligente. El sistema reconoce los comportamientos y preferencias de los compradores recurrentes, promoviendo automáticamente las categorías relevantes, ocultando los artículos descontinuados y aplicando reglas de precios específicas para cada cliente. La implementación mantiene una lógica compartida y controles centralizados de comercialización, permitiendo al mismo tiempo personalizaciones específicas para cada marca en las vitrinas del distribuidor.
Bridgeline Digital (NASDAQ:BLIN)는 주요 북미 유통업체가 네 개의 전자상거래 웹사이트 전반에 걸쳐 검색 기능을 제공하기 위해 HawkSearch를 선택했다고 발표했습니다. 이번 도입에는 HawkSearch의 네이티브 Optimizely X-Connect 통합이 포함되며, Concept Search, 스마트 인사이트 관리(SIM), AI 기반 개인화 기능이 포함되어 있습니다.
이 솔루션은 사이트 전반에 걸쳐 고객 경험을 통합하고, 개인화된 콘텐츠와 지능형 머천다이징을 통해 관련성을 높이고 전환율을 향상시킵니다. 시스템은 재방문 구매자의 행동과 선호도를 인식하여 관련 카테고리를 자동으로 홍보하고, 단종된 상품은 숨기며, 고객별 가격 규칙을 적용합니다. 이번 도입은 공유 로직과 중앙 집중식 머천다이징 제어를 유지하면서도 유통업체의 각 브랜드별 맞춤화를 허용합니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé qu’un important distributeur nord-américain a choisi HawkSearch pour alimenter la fonctionnalité de recherche sur quatre sites e-commerce. L’implémentation comprend l’intégration native de HawkSearch avec Optimizely X-Connect, incluant Concept Search, Smart Insight Management (SIM) et une personnalisation alimentée par l’IA.
La solution unifiera l’expérience client sur les différents sites tout en améliorant la pertinence et en augmentant les conversions grâce à du contenu personnalisé et un merchandising intelligent. Le système reconnaît les comportements et préférences des acheteurs récurrents, promeut automatiquement les catégories pertinentes, masque les articles discontinués et applique des règles tarifaires spécifiques à chaque client. L’implémentation maintient une logique partagée et des contrôles centralisés du merchandising tout en permettant une personnalisation propre à chaque marque sur les vitrines du distributeur.
Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass ein großer nordamerikanischer Distributor HawkSearch ausgewählt hat, um die Suchfunktionalität auf vier E-Commerce-Websites zu betreiben. Die Implementierung umfasst die native Optimizely X-Connect-Integration von HawkSearch, einschließlich Concept Search, Smart Insight Management (SIM) und KI-gestützter Personalisierung.
Die Lösung wird das Kundenerlebnis über die Websites hinweg vereinheitlichen, die Relevanz verbessern und durch personalisierte Inhalte sowie intelligentes Merchandising die Konversionsraten steigern. Das System erkennt das Verhalten und die Vorlieben wiederkehrender Käufer, bewirbt automatisch relevante Kategorien, blendet eingestellte Artikel aus und wendet kundenspezifische Preisregeln an. Die Implementierung bewahrt eine gemeinsame Logik und zentralisierte Merchandising-Kontrollen, ermöglicht jedoch gleichzeitig markenspezifische Anpassungen in den Shops des Distributors.
- Secured major multi-site implementation contract with North American distributor
- Expanding market presence in B2B distribution sector
- Integration demonstrates cross-platform capabilities with Optimizely
- None.
AI-Driven Integration with Optimizely Unifies Product Discovery Across Four eCommerce Sites
WOBURN, MASSACHUSETTS / ACCESS Newswire / April 16, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major North American distributor has selected HawkSearch to power search experiences across its portfolio of four eCommerce websites.
The multi-site engagement leverages HawkSearch's native Optimizely X-Connect integration and includes Concept Search, Smart Insight Management (SIM), and AI-powered personalization and recommendations. The distributor selected HawkSearch to unify the customer experience across its sites, improve relevance, and drive conversions through personalized content and intelligent merchandising strategies.
For example, when a returning buyer searches for "stainless fittings" on one site, HawkSearch will recognize past behaviors and preferences-automatically promoting relevant product categories, hiding discontinued items, and applying customer group-specific pricing rules. Across the distributor's four storefronts, shared logic and centralized merchandising controls ensure consistency while allowing for brand-specific nuances and targeting.
"This engagement is a testament to the power of long-term relationship building and cross-functional teamwork," said Ari Kahn, CEO of Bridgeline. "Our team worked closely with the distributor's leadership to understand their needs, demonstrate our capabilities, and deliver a search solution that aligns with their long-term goals."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
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