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Prominent LED Lighting Manufacturer Selects HawkSearch to Power Advanced On-Site Search

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Bridgeline Digital (NASDAQ:BLIN) has secured a new client as a major U.S.-based LED lighting manufacturer selects HawkSearch to enhance its on-site search capabilities. The implementation aims to streamline product discovery across the manufacturer's complex technical catalog of lighting and control systems.

The solution's Smart Facet Logic automatically applies relevant filters based on user search intent, handling specific product attributes like wattage, color temperature, voltage range, and mounting type. For instance, when searching for 'industrial high bay fixtures under 200 watts,' the system dynamically selects appropriate attributes such as lumen output, wattage, and application area to refine results in real-time.

Bridgeline Digital (NASDAQ:BLIN) ha acquisito un nuovo cliente, poiché un importante produttore statunitense di illuminazione a LED ha scelto HawkSearch per migliorare le proprie capacità di ricerca sul sito. L'implementazione mira a semplificare la scoperta dei prodotti all'interno del complesso catalogo tecnico del produttore, che include sistemi di illuminazione e di controllo.

La Smart Facet Logic della soluzione applica automaticamente filtri pertinenti in base all'intento di ricerca dell'utente, gestendo specifici attributi del prodotto come wattaggio, temperatura del colore, intervallo di tensione e tipo di montaggio. Ad esempio, quando si cerca 'faretti industriali ad alta bay sotto 200 watt', il sistema seleziona dinamicamente attributi appropriati come l'output in lumen, wattaggio e area di applicazione per affinare i risultati in tempo reale.

Bridgeline Digital (NASDAQ:BLIN) ha asegurado un nuevo cliente, ya que un importante fabricante estadounidense de iluminación LED ha seleccionado HawkSearch para mejorar sus capacidades de búsqueda en el sitio. La implementación tiene como objetivo simplificar el descubrimiento de productos en el complejo catálogo técnico del fabricante, que incluye sistemas de iluminación y control.

La Smart Facet Logic de la solución aplica automáticamente filtros relevantes según la intención de búsqueda del usuario, manejando atributos específicos del producto como wattaje, temperatura de color, rango de voltaje y tipo de montaje. Por ejemplo, al buscar 'focos industriales de alta bahía de menos de 200 vatios', el sistema selecciona dinámicamente atributos apropiados como la salida de lúmenes, wattaje y área de aplicación para refinar los resultados en tiempo real.

Bridgeline Digital (NASDAQ:BLIN)은 새로운 고객을 확보했습니다. 미국의 주요 LED 조명 제조업체가 HawkSearch를 선택하여 현장 검색 기능을 향상시키고자 합니다. 이 구현은 제조업체의 복잡한 기술 카탈로그에서 제품 발견을 간소화하는 것을 목표로 합니다.

해당 솔루션의 Smart Facet Logic은 사용자 검색 의도에 따라 관련 필터를 자동으로 적용하며, 전력, 색온도, 전압 범위 및 장착 유형과 같은 특정 제품 속성을 처리합니다. 예를 들어, '200와트 미만의 산업용 하이베이 조명기구'를 검색할 때 시스템은 실시간으로 결과를 세분화하기 위해 루멘 출력, 전력 및 적용 영역과 같은 적절한 속성을 동적으로 선택합니다.

Bridgeline Digital (NASDAQ:BLIN) a sécurisé un nouveau client, car un important fabricant américain de luminaires LED a choisi HawkSearch pour améliorer ses capacités de recherche sur site. L'implémentation vise à simplifier la découverte des produits dans le complexe catalogue technique du fabricant, qui comprend des systèmes d'éclairage et de contrôle.

La Smart Facet Logic de la solution applique automatiquement des filtres pertinents en fonction de l'intention de recherche de l'utilisateur, gérant des attributs spécifiques du produit tels que la puissance, la température de couleur, la plage de tension et le type de montage. Par exemple, lors de la recherche de 'projecteurs industriels à haute baie de moins de 200 watts', le système sélectionne dynamiquement des attributs appropriés tels que la sortie en lumens, la puissance et le domaine d'application pour affiner les résultats en temps réel.

Bridgeline Digital (NASDAQ:BLIN) hat einen neuen Kunden gewonnen, da ein bedeutender US-amerikanischer Hersteller von LED-Beleuchtung HawkSearch ausgewählt hat, um die Suchfunktionen auf der Website zu verbessern. Die Implementierung zielt darauf ab, die Produktentdeckung im komplexen technischen Katalog des Herstellers für Beleuchtungs- und Steuerungssysteme zu optimieren.

Die Smart Facet Logic der Lösung wendet automatisch relevante Filter basierend auf der Suchintention des Benutzers an und verarbeitet spezifische Produkteigenschaften wie Wattzahl, Farbtemperatur, Spannungsbereich und Montagetyp. Wenn beispielsweise nach 'industriellen Hochregal-Leuchten unter 200 Watt' gesucht wird, wählt das System dynamisch geeignete Attribute wie Lumenleistung, Wattzahl und Anwendungsbereich aus, um die Ergebnisse in Echtzeit zu verfeinern.

Positive
  • New client acquisition in B2B eCommerce sector
  • Expansion into specialized technical industry (LED lighting)
Negative
  • None.

AI-Driven Search Delivers Smarter Product Discovery for Complex B2B eCommerce Sites

WOBURN, MASSACHUSETTS / ACCESS Newswire / April 2, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a prominent U.S.-based LED lighting manufacturer has selected HawkSearch to enhance its on-site search experience and drive a more intuitive digital customer experience.

The manufacturer selected HawkSearch to streamline product discovery across a technically complex catalog, drawing on its long-standing commitment to energy-efficient lighting and control systems. With detailed product attributes such as wattage, color temperature, voltage range, and mounting type, the company needed a solution that could deliver relevant, accurate results while simplifying the customer experience.

HawkSearch's Smart Facet Logic allows the site to automatically apply the most relevant filters based on a user's search intent, removing the burden of manual refinement. For example, when a user searches for "industrial high bay fixtures under 200 watts," Smart Facets dynamically selects attributes like lumen output, wattage, and application area to narrow results in real time, saving time and improving precision.

"This customer came to us with a focused set of challenges, and our team worked closely with them to deliver a solution that aligns with their eCommerce goals," said Ari Kahn, CEO at Bridgeline. "HawkSearch continues to prove its strength in handling complex B2B eCommerce needs."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

What is the new partnership announced by Bridgeline Digital (BLIN) in April 2025?

Bridgeline Digital announced a partnership with a prominent U.S.-based LED lighting manufacturer who selected HawkSearch to power their on-site search experience.

How does HawkSearch's Smart Facet Logic benefit the LED manufacturer's eCommerce site?

Smart Facet Logic automatically applies relevant filters based on search intent, handling complex product attributes like wattage, color temperature, and voltage range to deliver more precise search results.

What specific technical attributes can HawkSearch manage for the LED lighting manufacturer?

HawkSearch manages attributes including wattage, color temperature, voltage range, mounting type, lumen output, and application area.

What problem does HawkSearch solve for the LED manufacturer's customers?

HawkSearch simplifies product discovery across a complex technical catalog, removing the burden of manual refinement and improving search precision for customers.
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