Leading Hardware Distributor Chooses Bridgeline’s AI-Driven HawkSearch
Bridgeline Digital (NASDAQ: BLIN) announced that a major wholesale hardware distributor has chosen their HawkSearch solution to enhance their Optimizely Configured Commerce site. The implementation will feature the Unit of Measure Conversion tool for dimensional product searches, along with Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities. These features aim to improve product discovery, deliver relevant search results, and provide personalized recommendations to drive larger cart sizes and higher conversion rates.
Bridgeline Digital (NASDAQ: BLIN) ha annunciato che un importante distributore di hardware all'ingrosso ha scelto la loro soluzione HawkSearch per migliorare il proprio sito di commercio configurato con Optimizely. L'implementazione includerà lo strumento di conversione dell'Unità di Misura per ricerche di prodotto dimensionali, insieme a Instant Engage, completamento automatico dinamico e capacità di merchandising avanzate. Queste funzionalità mirano a migliorare la scoperta dei prodotti, fornire risultati di ricerca pertinenti e offrire raccomandazioni personalizzate per aumentare le dimensioni del carrello e i tassi di conversione.
Bridgeline Digital (NASDAQ: BLIN) anunció que un importante distribuidor mayorista de hardware ha elegido su solución HawkSearch para mejorar su sitio de comercio configurado con Optimizely. La implementación contará con la herramienta de Conversión de Unidad de Medida para búsquedas de productos dimensionales, junto con Instant Engage, autocompletado dinámico y capacidades de merchandising mejoradas. Estas características tienen como objetivo mejorar el descubrimiento de productos, ofrecer resultados de búsqueda relevantes y proporcionar recomendaciones personalizadas para impulsar tamaños de carrito más grandes y tasas de conversión más altas.
브리징라인 디지털(나스닥: BLIN)은 주요 도매 하드웨어 유통업체가 자사의 HawkSearch 솔루션을 선택하여 Optimizely 구성 상거래 사이트를 강화했다고 발표했습니다. 이번 구현에는 치수 제품 검색을 위한 단위 변환 도구와 Instant Engage, 동적 자동 완성 및 개선된 머천다이징 기능이 포함됩니다. 이러한 기능은 제품 발견을 개선하고, 관련 검색 결과를 제공하며, 개인화된 추천을 통해 더 큰 장바구니 크기와 높은 전환율을 유도하는 것을 목표로 합니다.
Bridgeline Digital (NASDAQ: BLIN) a annoncé qu'un important distributeur de matériel en gros a choisi leur solution HawkSearch pour améliorer son site de commerce configuré Optimizely. La mise en œuvre comportera l'outil de Conversion d'Unités de Mesure pour les recherches de produits dimensionnels, ainsi qu'Instant Engage, la saisie semi-automatique dynamique et des capacités de merchandising améliorées. Ces fonctionnalités visent à améliorer la découverte des produits, à fournir des résultats de recherche pertinents et à offrir des recommandations personnalisées pour augmenter la taille des paniers et les taux de conversion.
Bridgeline Digital (NASDAQ: BLIN) hat bekannt gegeben, dass ein großer Großhandels-Hardwarevertrieb sich für ihre HawkSearch-Lösung entschieden hat, um ihre Optimizely konfigurierten Handelsseite zu verbessern. Die Implementierung umfasst das Werkzeug zur Umrechnung von Maßeinheiten für dimensionale Produktsuchen sowie Instant Engage, dynamische Autovervollständigung und verbesserte Merchandising-Funktionen. Diese Merkmale zielen darauf ab, die Produktentdeckung zu verbessern, relevante Suchergebnisse zu liefern und personalisierte Empfehlungen bereitzustellen, um größere Warenkorbgrößen und höhere Konversionsraten zu erzielen.
- New client acquisition in the hardware distribution sector
- Integration with Optimizely Configured Commerce platform expands market reach
- Implementation of specialized features targeting improved conversion rates and cart sizes
- None.
Insights
This new contract win demonstrates Bridgeline's continued penetration into the B2B e-commerce sector, particularly in the industrial distribution space. The implementation of HawkSearch's Unit of Measure Conversion tool addresses a critical need in the hardware distribution industry, where dimensional product searches can be complex and time-consuming.
The partnership should drive incremental revenue through improved conversion rates and larger cart sizes. However, as a micro-cap company with a market cap of just
WOBURN, Mass., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced that a leading wholesale hardware distributor has selected HawkSearch to enhance product and content discovery on their website.
The distributor will use HawkSearch to deliver an improved product discovery experience with highly relevant, accurate search results and personalized recommendations for their Optimizely Configured Commerce site. HawkSearch will support product data normalization with its Unit of Measure Conversion tool, a key feature for searching dimensional products. The distributor will also benefit from HawkSearch’s Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities, including boost-and-bury options, customizable rules, and targeted landing pages—all aimed at driving growth through larger cart sizes and higher conversion rates.
“This partnership underscores HawkSearch’s powerful capabilities tailored for industrial suppliers and distributors,” said Ari Kahn, CEO of Bridgeline Digital. “With the Unit of Measure Conversion tool and advanced AI-driven search and merchandising features, HawkSearch is helping this leading distributor provide precise, relevant, and personalized search experiences for their customers.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
What new features will HawkSearch provide for the hardware distributor's website?
What is the main purpose of Bridgeline's HawkSearch implementation for the hardware distributor?
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