Duda Agency Expands Partnership with Bridgeline’s WooRank

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced an expanded partnership with a Duda agency for its WooRank SEO platform. The agency, which currently maintains 500 WooRank licenses, will now include WooRank's SEO insights and performance data in its top-tier SEO package. The expanded agreement introduces three new tiers, each supporting up to 250 additional licenses, allowing the agency to scale to over 1,000 WooRank licenses as they grow.

Positive

• Expansion of existing contract with potential to double current license count
• Addition of three new service tiers indicating growing demand
• Integration of WooRank into agency's premium SEO package

Negative

• None.

Insights

Financial Analyst

This contract expansion with a Duda agency represents meaningful growth potential for Bridgeline's WooRank platform. The deal structure allows for scaling from 500 to potentially over 1,000 licenses through three additional tiers of 250 licenses each. While specific financial terms aren't disclosed, recurring license revenue from SaaS products typically carries high margins and provides predictable cash flow.

For a micro-cap company with an $11.7M market cap, securing expansion deals with existing customers is important for organic growth and demonstrates product stickiness. The tiered structure also creates a clear pathway for future revenue growth as the agency expands its client base. However, investors should note that the immediate revenue impact may be gradual, depending on how quickly the agency utilizes the additional license tiers.

WOBURN, Mass., Oct. 31, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced that a Duda agency has expanded its contract with the WooRank SEO platform. The agency now offers WooRank’s SEO insights and performance data as part of its top-tier SEO package, enhancing its clients' digital marketing strategies.

The agency currently maintains 500 WooRank licenses. The expanded agreement includes three new tiers, each supporting up to 250 additional licenses, enabling the agency to scale to over 1,000 WooRank licenses as they continue to grow.

“This contract expansion underscores our dedication to providing robust SEO solutions and partner support,” said Jeremy LaDuque, SVP of Partnerships at Bridgeline. “We are excited to see WooRank drive continued growth within Duda's platform, supporting user success and revenue goals.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Erwin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What is the current number of WooRank licenses held by the Duda agency with Bridgeline (BLIN)?

The Duda agency currently maintains 500 WooRank licenses.

How many additional licenses can the Duda agency add through Bridgeline's (BLIN) new agreement?

The expanded agreement includes three new tiers, each supporting up to 250 additional licenses, allowing scaling to over 1,000 total licenses.

How will the Duda agency use Bridgeline's (BLIN) WooRank platform?

The agency will offer WooRank's SEO insights and performance data as part of its top-tier SEO package to enhance clients' digital marketing strategies.