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HawkSearch Introduces GenAI Smart Facets

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Bridgeline Digital (NASDAQ: BLIN) has launched Smart Facets, a new Generative AI-powered feature in HawkSearch's Smart Response product line. The technology automatically selects relevant facets in response to natural language searches, enhancing the search experience by integrating with Concept Search.

Smart Facets allows users to make complex queries using natural language, such as specific product specifications including size, color, and price ranges. The system then automatically applies appropriate facets to deliver precise results, eliminating the need for manual facet selection.

This addition complements HawkSearch's existing Smart Response options, including Conversational Search and Smart Summary, furthering the company's commitment to AI-powered search and personalization solutions for improving user experiences and driving revenue growth.

Bridgeline Digital (NASDAQ: BLIN) ha lanciato Smart Facets, una nuova funzione alimentata da AI generativa nella linea di prodotti Smart Response di HawkSearch. Questa tecnologia seleziona automaticamente i fattori pertinenti in risposta a ricerche in linguaggio naturale, migliorando l'esperienza di ricerca integrandosi con la Ricerca Concettuale.

Smart Facets consente agli utenti di effettuare query complesse utilizzando il linguaggio naturale, come specifiche di prodotto dettagliate, comprese le dimensioni, i colori e le fasce di prezzo. Il sistema applica automaticamente i fattori appropriati per fornire risultati precisi, eliminando la necessità di selezione manuale dei fattori.

Questa aggiunta completa le opzioni di Smart Response già esistenti di HawkSearch, che includono Ricerca Conversazionale e Riepilogo Intelligente, approfondendo l'impegno dell'azienda verso soluzioni di ricerca e personalizzazione alimentate da AI per migliorare le esperienze degli utenti e stimolare la crescita dei ricavi.

Bridgeline Digital (NASDAQ: BLIN) ha lanzado Smart Facets, una nueva función impulsada por IA generativa en la línea de productos Smart Response de HawkSearch. Esta tecnología selecciona automáticamente los aspectos relevantes en respuesta a búsquedas en lenguaje natural, mejorando la experiencia de búsqueda al integrar la Búsqueda Conceptual.

Smart Facets permite a los usuarios realizar consultas complejas usando lenguaje natural, como especificaciones de productos específicas que incluyen tamaño, color y rangos de precios. El sistema aplica automáticamente los aspectos apropiados para entregar resultados precisos, eliminando la necesidad de seleccionar aspectos manualmente.

Esta adición complementa las opciones existentes de Smart Response de HawkSearch, que incluyen Búsqueda Conversacional y Resumen Inteligente, reforzando el compromiso de la empresa con soluciones de búsqueda y personalización impulsadas por IA para mejorar la experiencia del usuario y fomentar el crecimiento de ingresos.

브리저라인 디지털 (NASDAQ: BLIN)이 스마트 패싯을 출시했습니다. 이는 HawkSearch의 스마트 응답 제품 라인의 생성적 AI 기반의 새로운 기능입니다. 이 기술은 자연어 검색에 대한 응답으로 관련 패싯을 자동으로 선택하여 개념 검색과 통합함으로써 검색 경험을 향상시킵니다.

스마트 패싯은 사용자들이 크기, 색상 및 가격 범위를 포함한 특정 제품 사양과 같은 자연어를 사용하여 복잡한 쿼리를 수행할 수 있게 합니다. 시스템은 그런 다음 적절한 패싯을 자동으로 적용하여 정확한 결과를 제공하며, 수동 패싯 선택의 필요성을 없애줍니다.

이 추가 기능은 대화형 검색 및 스마트 요약을 포함한 HawkSearch의 기존 스마트 응답 옵션을 보완하며, 사용자 경험을 개선하고 수익 성장을 촉진하기 위한 AI 기반 검색 및 개인화 솔루션에 대한 회사의 약속을 강화합니다.

Bridgeline Digital (NASDAQ: BLIN) a lancé Smart Facets, une nouvelle fonctionnalité alimentée par l'IA générative dans la ligne de produits Smart Response de HawkSearch. Cette technologie sélectionne automatiquement des facettes pertinentes en réponse à des recherches en langage naturel, améliorant ainsi l'expérience de recherche grâce à l'intégration avec la recherche conceptuelle.

Smart Facets permet aux utilisateurs de poser des requêtes complexes en utilisant le langage naturel, telles que des spécifications de produits précises, y compris la taille, la couleur et les plages de prix. Le système applique ensuite automatiquement les facettes appropriées pour fournir des résultats précis, éliminant ainsi le besoin d'une sélection manuelle des facettes.

Cette addition complète les options existantes de Smart Response de HawkSearch, notamment la recherche conversationnelle et le résumé intelligent, renforçant ainsi l'engagement de l'entreprise envers des solutions de recherche et de personnalisation alimentées par l'IA pour améliorer l'expérience utilisateur et stimuler la croissance des revenus.

Bridgeline Digital (NASDAQ: BLIN) hat Smart Facets eingeführt, ein neues, von generativer KI unterstütztes Feature in der Produktreihe Smart Response von HawkSearch. Die Technologie wählt automatisch relevante Facetten als Antwort auf Suchanfragen in natürlicher Sprache aus und verbessert das Sucherlebnis durch die Integration mit der Konzeptsuche.

Smart Facets ermöglicht es Benutzern, komplexe Anfragen mit natürlicher Sprache zu stellen, wie etwa spezifische Produktspezifikationen, einschließlich Größe, Farbe und Preisspannen. Das System wendet dann automatisch die passenden Facetten an, um präzise Ergebnisse zu liefern, und beseitigt die Notwendigkeit einer manuellen Facettenauswahl.

Diese Ergänzung ergänzt die bestehenden Smart Response-Optionen von HawkSearch, einschließlich Konversationssuche und Smart Summary, und vertieft das Engagement des Unternehmens für KI-basierte Such- und Personalisierungslösungen zur Verbesserung der Benutzererfahrung und zur Steigerung des Umsatzwachstums.

Positive
  • Launch of new AI-powered Smart Facets feature expanding product capabilities
  • Enhancement of existing Smart Response product line with advanced search functionality
  • Technology improvement aimed at driving revenue growth through better user experience
Negative
  • None.

Insights

The launch of GenAI Smart Facets represents an incremental but not transformative advancement in Bridgeline's product offering. While the technology leverages current GenAI trends, its impact on revenue will likely be modest given BLIN's small market presence ($12.5M market cap) and the highly competitive e-commerce solutions market. The feature's natural language processing capabilities for faceted search, while useful, are becoming standard across enterprise search solutions. The real test will be customer adoption and whether it meaningfully improves conversion rates for clients. Without specific performance metrics or customer success stories, it's difficult to quantify the potential revenue impact. Additionally, the development and maintenance costs of AI features could pressure margins in the short term.

WOBURN, Mass., Dec. 05, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, has launched Smart Facets, the latest feature in HawkSearch’s Smart Response product line. Powered by Generative AI, Smart Facets automatically selects relevant facets in response to natural language searches. Smart Facets adds to the current list of Smart Response options offered by HawkSearch including Conversational Search and Smart Summary.

Smart Facets transforms the search experience by seamlessly integrating with Concept Search, enabling users to ask detailed, context-rich questions. For example, a query like “Which conduit fittings are between ½ and ¾ inches in either grey or black color and cost less than $5?” is analyzed by Generative AI, which applies the appropriate facets to deliver precise, relevant results as if the user had manually selected them. This feature combines the power of Smart Response’s Generative AI capabilities with the robust facet data managed by HawkSearch customers.

“We are thrilled to bring Smart Facets to HawkSearch,” said John Murcott, EVP of Product and Strategy. “This innovation represents the future of search technology, leveraging Generative AI to simplify and enhance the user journey with effortless, tailored results.”

HawkSearch continues to lead in AI-powered search and personalization, empowering businesses to deliver exceptional user experiences while driving revenue growth.

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com


FAQ

What is Bridgeline Digital's (BLIN) new Smart Facets feature?

Smart Facets is a Generative AI-powered feature that automatically selects relevant facets in response to natural language searches, allowing users to make complex queries and receive precise results without manual facet selection.

How does Bridgeline's (BLIN) Smart Facets integrate with existing HawkSearch features?

Smart Facets integrates with HawkSearch's Concept Search and joins existing Smart Response options including Conversational Search and Smart Summary, enhancing the overall search functionality.

What capabilities does Bridgeline's (BLIN) Smart Facets offer for product searches?

Smart Facets enables users to search using detailed, context-rich questions including specific product specifications like size, color, and price ranges, automatically applying appropriate facets to deliver precise results.

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