Leading Construction Materials Supplier Chooses Bridgeline’s AI-Driven HawkSearch
Bridgeline Digital (NASDAQ: BLIN) announced that a major construction materials testing equipment supplier has chosen HawkSearch to enhance their product discovery and customer experience. The implementation includes features like Instant Engage, Autocomplete, partial part number matching, and enhanced vendor search. The solution will utilize AI-driven capabilities such as relevancy tuning, product recommendations, and Unit of Measure Conversion tool to standardize dimensional product data. The platform also offers merchandising features and reporting tools to optimize user experience and increase conversions.
Bridgeline Digital (NASDAQ: BLIN) ha annunciato che un importante fornitore di attrezzature per il collaudo dei materiali da costruzione ha scelto HawkSearch per migliorare la scoperta dei prodotti e l'esperienza del cliente. L'implementazione comprende funzionalità come Instant Engage, completamento automatico, corrispondenza parziale dei numeri di parte e ricerca avanzata dei fornitori. La soluzione utilizzerà capacità guidate dall'IA come sintonizzazione della rilevanza, raccomandazioni sui prodotti e strumento di conversione dell'unità di misura per standardizzare i dati dimensionali dei prodotti. La piattaforma offre anche funzionalità di merchandising e strumenti di reportistica per ottimizzare l'esperienza utente e aumentare le conversioni.
Bridgeline Digital (NASDAQ: BLIN) anunció que un importante proveedor de equipos de prueba de materiales de construcción ha elegido HawkSearch para mejorar el descubrimiento de productos y la experiencia del cliente. La implementación incluye características como Instant Engage, autocompletado, coincidencia parcial de números de parte y búsqueda avanzada de proveedores. La solución utilizará capacidades impulsadas por IA como ajuste de relevancia, recomendaciones de productos y herramienta de conversión de unidades de medida para estandarizar los datos dimensionales del producto. La plataforma también ofrece funciones de merchandising y herramientas de informes para optimizar la experiencia del usuario y aumentar las conversiones.
브리짓라인 디지털 (NASDAQ: BLIN)은 주요 건축 자재 시험 장비 공급업체가 호크서치를 선택하여 제품 발견 및 고객 경험을 개선한다고 발표했습니다. 구현에는 인스턴트 참여, 자동 완성, 부분 부품 번호 일치 및 공급업체 검색 강화를 포함한 기능이 포함됩니다. 이 솔루션은 관련성 조정, 제품 추천 및 치수 데이터 표준화를 위한 단위 변환 도구와 같은 AI 기반 기능을 활용할 것입니다. 또한, 이 플랫폼은 사용자 경험을 최적화하고 전환율을 증가시키기 위한 머천다이징 기능과 보고 도구를 제공합니다.
Bridgeline Digital (NASDAQ: BLIN) a annoncé qu'un important fournisseur d'équipements d'essai de matériaux de construction a choisi HawkSearch pour améliorer la découverte de produits et l'expérience client. La mise en œuvre comprend des fonctionnalités telles que Instant Engage, le remplissage automatique, la correspondance partielle des numéros de pièces et une recherche améliorée des fournisseurs. La solution utilisera des capacités alimentées par l'IA telles que l'ajustement de la pertinence, les recommandations de produits et un outil de conversion des unités de mesure pour standardiser les données dimensionnelles des produits. La plateforme propose également des fonctionnalités de merchandising et des outils de reporting pour optimiser l'expérience utilisateur et augmenter les conversions.
Bridgeline Digital (NASDAQ: BLIN) gab bekannt, dass ein großer Anbieter von Prüfgeräten für Baustellenmaterialien HawkSearch ausgewählt hat, um die Produkterkennung und das Kundenerlebnis zu verbessern. Die Implementierung umfasst Funktionen wie Instant Engage, Autovervollständigung, teilweise Teilenummernübereinstimmung und erweiterte Lieferantensuche. Die Lösung wird KI-gesteuerte Funktionen wie Relevanzanpassung, Produktempfehlungen und ein Umrechnungswerkzeug für Maßeinheiten nutzen, um dimensionales Produktdaten zu standardisieren. Die Plattform bietet außerdem Merchandising-Funktionen und Reporting-Tools, um die Benutzererfahrung zu optimieren und die Konversionsraten zu erhöhen.
- New client acquisition in the construction materials testing equipment sector
- Implementation of multiple revenue-driving features including product recommendations and targeted campaigns
- Expansion into specialized industry vertical demonstrating product versatility
- None.
Insights
The deal with a construction materials supplier, while positive, has immediate financial impact given Bridgeline's
The implementation scope suggests this is a mid-sized deal that could serve as a reference customer in the construction materials vertical. While the AI-driven features may help drive customer adoption, the material impact on Bridgeline's financials will depend on successful implementation and the supplier's e-commerce volume. Given BLIN's small cap status, even modest recurring revenue could be meaningful, but investors should monitor future earnings for actual contribution.
WOBURN, Mass., Nov. 13, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced that a prominent supplier in the construction materials testing equipment industry has selected HawkSearch to enhance product discovery and customer experience, aiming to create a seamless and personalized shopping journey.
The supplier will leverage HawkSearch’s Instant Engage and Autocomplete to display popular products, category pages, and relevant content as soon as users interact with the search bar, streamlining their experience. Advanced features such as partial part number matching, enhanced vendor search, and accurate model number results will help customers quickly find the exact products they need. Relevancy tuning controls will enable the supplier to optimize search results based on data attributes, ensuring highly relevant outcomes.
Integrated product recommendations on product pages and blog articles will encourage customers to explore related products and boost order values. The supplier will also benefit from HawkSearch’s Unit of Measure Conversion tool, which standardizes dimensional product data for consistent and accurate product specifications.
HawkSearch’s reporting suite will provide insights into customer behavior, enabling continuous user experience optimization. Enhanced merchandising features, including boost-and-bury rules, targeted campaigns, and custom strategies, will help influence search results and increase conversions.
“We’re excited to support this supplier in transforming their search experience,” said Ari Kahn, CEO of Bridgeline. “HawkSearch’s combination of AI-driven features, such as advanced relevancy tuning, product recommendations, and Unit of Measure Conversion, will provide customers with a seamless experience that boosts engagement and drives growth. This partnership demonstrates HawkSearch’s ability to support industries with specialized product needs, delivering lasting value for businesses and their customers.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Erwin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
What new features will Bridgeline's HawkSearch provide to the construction materials supplier?
How will HawkSearch improve the supplier's customer experience?
What reporting capabilities does Bridgeline (BLIN) offer through HawkSearch?
