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Bridgeline Digital Inc. (NASDAQ: BLIN) is a marketing technology company renowned for its innovative solutions that transform how brands engage with their customers. Bridgeline offers a comprehensive suite of products that help businesses boost online revenue by driving more traffic to their websites, converting visitors into purchasers, and increasing average order value. The company specializes in enhancing the performance of critical digital experiences such as websites, intranets, and online stores.
The company's flagship product suite, Bridgeline Unbound, integrates web content management, eCommerce, eMarketing, social media management, and web analytics, empowering businesses to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs. Bridgeline’s platform supports thousands of customers, ranging from small and medium-sized enterprises to Fortune 1000 companies.
Recent achievements include the deployment of AI-powered solutions like HawkSearch Smart Search, which enhances B2B eCommerce by providing personalized search experiences that drive faster conversions and higher sales. Notable partnerships include collaborations with companies such as Voltus GmbH and other significant clients in the electrical distribution industry.
Bridgeline Digital generates revenue through various channels including digital engagement services, subscription models, perpetual licenses, maintenance, and hosting. The majority of its revenue is derived from the United States.
With a commitment to continuous innovation, Bridgeline recently launched the HawkSearch "Athena" update, which introduces GenAI capabilities like “Smart Responses” to transform customer interactions, ensuring a more engaging and efficient user experience. This powerful AI-driven feature engages users with interactive, conversational dialogues based on search queries, thereby enhancing engagement and driving revenue growth.
As a global leader in AI-powered marketing technology, Bridgeline remains dedicated to helping companies grow their online revenue by increasing traffic, improving conversion rates, and maximizing order values, thereby ensuring a comprehensive and rewarding digital experience for all their clients.
Bridgeline Digital (NASDAQ: BLIN) announced that a leading manufacturer and distributor of life safety gear has selected their HawkSearch platform to enhance their e-commerce operations. The solution will be integrated with Salesforce Commerce Cloud to improve on-site search and merchandising capabilities.
The implementation includes features such as advanced merchandising for product promotion, out-of-stock item management, and ranking adjustments. The platform will also incorporate Instant Engage for highlighting trending items and natural language search capabilities, aiming to enhance customer experience and improve key metrics like traffic, conversion rates, and order values.
Bridgeline Digital (NASDAQ: BLIN) has announced a significant update to HawkSearch's Rapid UI Framework, enhancing its Smart Response feature with Generative AI capabilities. This update aims to transform eCommerce user experiences by enabling interactive conversations, summarizing product information, and comparing items directly within the search interface.
The new version includes:
- A new component for Smart Response
- Customizable 'Agents' to align with brand tone
- Comprehensive documentation and implementation examples
The enhanced framework allows customers to engage in more detailed product inquiries, such as comparing laptop features, without leaving the search interface. Ari Kahn, CEO of Bridgeline Digital, emphasized that the Rapid UI Framework is revolutionizing search technology, enabling customers to develop personalized search experiences that drive conversions and enhance user satisfaction.
Bridgeline Digital (NASDAQ: BLIN) announces that a leading fastener distributor has chosen HawkSearch to enhance its search experience across 15 countries and 12 languages. The distributor will utilize HawkSearch's Keyword & Concept Search features to improve product discovery. HawkSearch will enhance search accuracy, solve synonyms and abbreviation complexities, and improve searchability of industry jargon.
Additionally, HawkSearch will optimize part number searches, ensure accurate results for terms with varying spacing, support different format variations, and incorporate advanced machine learning and reporting capabilities. This partnership reinforces HawkSearch's position as a leading solution for the B2B sector, demonstrating its commitment to delivering exceptional search experiences.
Bridgeline Digital's AI search software HawkSearch has been named Moblico Partner of the Year, highlighting their collaboration in advancing mobile search technology for distributors. The integration of HawkSearch's AI capabilities with Moblico's platform enhances mobile engagement, optimizes real-time shopping experiences, and increases customer retention for distributors.
This partnership enables distributors to provide personalized customer experiences, leading to increased revenue and stronger market positioning. The recognition underscores Bridgeline's commitment to developing AI search solutions that empower customers to deliver relevant and personalized results, reinforcing its position in the AI and digital marketing ecosystem.
Ari Kahn, CEO of Bridgeline Digital, expressed pride in receiving the award and emphasized the company's dedication to innovation and delivering AI-powered solutions that meet the evolving needs of the digital marketing landscape.
Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a top 10 U.S. electrical distributor has expanded its license with Bridgeline's HawkSearch to enhance its Salesforce B2B Commerce experience. The expansion will support over 740 profit centers, improving product discovery with the Unit of Measure Conversion feature and providing additional hosting services for increased traffic demands.
The Unit of Measure Conversion feature allows customers to receive consistent results when searching for products sold in different units, streamlining the search and purchase process. HawkSearch's B2B-focused solutions are designed to meet the complex needs of industries like manufacturing and distribution, serving customers such as Trident Enterprises, Filters Fast, and Grizzly Industrial.
Ari Kahn, CEO of Bridgeline, stated that their solutions help businesses overcome challenges like managing dimensional products and scaling infrastructure for growth, positioning the distributor for continued operational efficiency and sales growth.
Bridgeline Digital (NASDAQ: BLIN) has announced a strategic partnership with Human Element, a leading eCommerce services agency, to integrate Bridgeline's HawkSearch AI technology into eCommerce platforms. This collaboration aims to enhance customer engagement and drive sales for B2B and B2C merchants using Adobe Commerce (Magento), BigCommerce, and Shopify platforms.
HawkSearch's AI-powered search solutions will be leveraged to provide tailored results for online shoppers. Human Element, with its 20 years of experience in eCommerce integrations, will implement this technology to improve the overall shopping experience. This partnership aligns with both companies' goals of expanding market presence and delivering superior search functionality to meet evolving consumer needs.
Bridgeline Digital (NASDAQ: BLIN) has partnered with Product Genius Technology to enhance its HawkSearch AI technology for the fastener industry. This collaboration will integrate Product Genius Technology's patented search application into HawkSearch, simplifying the search, sort, and display of complex product categories like fasteners. The partnership aims to increase conversions for eCommerce sites with large and complicated product catalogs.
HawkSearch will be the first to market with this patented technology, which eliminates the need for filtering systems that often lead to poor customer experiences. This integration is expected to enhance customer engagement and drive sales within the fastener eCommerce sector. The collaboration aligns with Bridgeline's strategy to expand its market presence in the fastener industry and improve product discovery for customers.
Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a leading national aftermarket automotive truck parts retailer has chosen its AI-powered HawkSearch to enhance product discovery on their eCommerce website. The retailer will utilize HawkSearch's Smart Search feature, which allows customers to enter concepts or questions and receive tailored, relevant results.
Smart Search can handle complex queries like 'best tires for an 18-wheeler used in long-haul trucking', providing not only top-rated tires but also recommending related products. It can also identify and suggest ideal tire replacements from customer-uploaded photos. Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to boosting revenue for eCommerce retailers in the automotive aftermarket industry through personalized and accurate shopping experiences.
Bridgeline Digital (NASDAQ: BLIN) has launched Multi-Site Management (MSM), a new feature for its HawkSearch platform. MSM enables centralized management of multiple websites while allowing local sites to customize content for their markets. This feature was developed for a customer managing 750 websites and is ideal for organizations overseeing numerous local sites.
MSM offers corporate-level control while providing flexibility for local merchandising needs. It simplifies product updates across hundreds of stores using an automated indexing capability. Ari Kahn, CEO of Bridgeline, emphasized that MSM helps B2B distributors and franchises manage their store website networks more efficiently, reducing costs and increasing revenue by addressing local demands effectively.
Bridgeline Digital (NASDAQ: BLIN) announced its financial results for the third quarter ended June 30, 2024. The company reported total revenue of $3.9 million, consistent with the prior year period. Subscription and licenses revenue was $3.0 million, slightly down from $3.2 million. Gross profit increased to $2.7 million from $2.6 million, with the gross margin improving to 69%. However, the company reported a net loss of $0.3 million, narrowed from $0.8 million in the same period last year.
For the first nine months of FY2024, total revenue was $11.5 million, compared to $12.1 million in the prior year. Subscription and licenses revenue was $9.1 million, down from $9.7 million. The gross profit for this period stood at $7.8 million, down from $8.3 million, while the gross margin remained steady at 68%.
Bridgeline signed $1.4 million in new customer contracts and saw AI advancements drive product sales. HawkSearch was recognized by Gartner, Info-Tech, and FeaturedCustomers. Partnerships with BigCommerce and Optimizely were highlighted.
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