HawkSearch Revolutionizes Search with Unified AI-Powered Concept, Image, and Keyword Search
Bridgeline Digital (NASDAQ:BLIN) has launched Unified Search in its Hermes release for the HawkSearch platform, integrating AI-powered Concept and Image Search with Keyword Search. The new feature aims to enhance product discovery and improve customer experience through more relevant, content-driven results.
The Hermes release includes several key innovations:
- Unified Search combining multiple search methods
- New Preview interface with real-time merchandising rule previews
- Keyword Performance Notifications with automated email alerts
- Enhanced Measurement Conversion capabilities
The platform demonstrates practical applications in B2B scenarios, such as industrial tools searching, where users can search using traditional keywords, visual descriptions, or conceptual needs. According to John Murcott, EVP of Product & Strategy, this integration of AI-powered tools with precise search functionality delivers enhanced performance and efficiency for businesses.
Bridgeline Digital (NASDAQ:BLIN) ha lanciato Unified Search nella sua release Hermes per la piattaforma HawkSearch, integrando la ricerca basata su AI con ricerca per parole chiave e per concetti e immagini. La nuova funzionalità mira a migliorare la scoperta dei prodotti e a ottimizzare l'esperienza del cliente attraverso risultati più pertinenti e orientati ai contenuti.
La release Hermes include diverse innovazioni chiave:
- Ricerca Unificata che combina più metodi di ricerca
- Nuova interfaccia di anteprima con anteprime in tempo reale delle regole di merchandising
- Notifiche sulle Performance delle Parole Chiave con avvisi email automatici
- Capacità di Misurazione e Conversione migliorate
La piattaforma dimostra applicazioni pratiche in scenari B2B, come la ricerca di strumenti industriali, dove gli utenti possono cercare utilizzando parole chiave tradizionali, descrizioni visive o esigenze concettuali. Secondo John Murcott, EVP di Prodotto e Strategia, questa integrazione di strumenti basati su AI con funzionalità di ricerca precise offre prestazioni ed efficienza migliorate per le aziende.
Bridgeline Digital (NASDAQ:BLIN) ha lanzado la Búsqueda Unificada en su versión Hermes para la plataforma HawkSearch, integrando la búsqueda impulsada por IA con búsqueda por palabras clave y búsqueda por conceptos e imágenes. La nueva característica tiene como objetivo mejorar el descubrimiento de productos y optimizar la experiencia del cliente a través de resultados más relevantes y orientados al contenido.
La versión Hermes incluye varias innovaciones clave:
- Búsqueda Unificada que combina múltiples métodos de búsqueda
- Nueva interfaz de vista previa con vista previa de reglas de comercialización en tiempo real
- Notificaciones de rendimiento de palabras clave con alertas de correo electrónico automatizadas
- Mejoras en las capacidades de medición y conversión
La plataforma demuestra aplicaciones prácticas en escenarios B2B, como la búsqueda de herramientas industriales, donde los usuarios pueden buscar utilizando palabras clave tradicionales, descripciones visuales o necesidades conceptuales. Según John Murcott, EVP de Producto y Estrategia, esta integración de herramientas impulsadas por IA con funcionalidad de búsqueda precisa proporciona un mejor rendimiento y eficiencia para las empresas.
브리징라인 디지털 (NASDAQ:BLIN)는 HawkSearch 플랫폼의 Hermes 릴리스에서 통합 검색(Unified Search)를 출시하여 AI 기반의 개념 및 이미지 검색을 키워드 검색과 통합했습니다. 이 새로운 기능은 보다 관련성 높은 콘텐츠 기반 결과를 통해 제품 발견을 향상시키고 고객 경험을 개선하는 것을 목표로 합니다.
Hermes 릴리스는 여러 주요 혁신을 포함합니다:
- 여러 검색 방법을 결합한 통합 검색
- 실시간 머천다이징 규칙 미리보기를 제공하는 새로운 미리보기 인터페이스
- 자동 이메일 알림을 통한 키워드 성과 알림
- 강화된 측정 및 전환 기능
이 플랫폼은 산업 도구 검색과 같은 B2B 시나리오에서 실제 응용 프로그램을 보여주며, 사용자들은 전통적인 키워드, 시각적 설명 또는 개념적 요구를 사용하여 검색할 수 있습니다. 상품 및 전략의 EVP인 John Murcott에 따르면, AI 기반 도구와 정밀 검색 기능의 통합은 기업에 대한 성능과 효율성을 개선합니다.
Bridgeline Digital (NASDAQ:BLIN) a lancé Recherche Unifiée dans sa version Hermes pour la plateforme HawkSearch, intégrant Recherche par Concept et par Image alimentée par IA avec Recherche par Mots-Clés. Cette nouvelle fonctionnalité vise à améliorer la découverte des produits et à améliorer l'expérience client grâce à des résultats plus pertinents et axés sur le contenu.
La version Hermes comprend plusieurs innovations clés :
- Recherche Unifiée combinant plusieurs méthodes de recherche
- Nouvelle interface d'aperçu avec aperçus en temps réel des règles de merchandising
- Notifications de Performance des Mots-Clés avec alertes par e-mail automatisées
- Capacités de Mesure et de Conversion améliorées
La plateforme démontre des applications pratiques dans des scénarios B2B, tels que la recherche d'outils industriels, où les utilisateurs peuvent rechercher en utilisant des mots-clés traditionnels, des descriptions visuelles ou des besoins conceptuels. Selon John Murcott, EVP Produit et Stratégie, cette intégration d'outils alimentés par IA avec des fonctionnalités de recherche précises offre une performance et une efficacité améliorées pour les entreprises.
Bridgeline Digital (NASDAQ:BLIN) hat die Unified Search in seiner Hermes-Version für die HawkSearch-Plattform gestartet, wobei KI-gestützte Konzept- und Bildsuche mit der Keyword-Suche integriert wird. Die neue Funktion zielt darauf ab, die Produktentdeckung zu verbessern und das Kundenerlebnis durch relevantere, inhaltsgesteuerte Ergebnisse zu optimieren.
Die Hermes-Version umfasst mehrere Schlüsselinnovationen:
- Unified Search, die mehrere Suchmethoden kombiniert
- Neue Vorschauoberfläche mit Echtzeit-Vorschauen der Merchandising-Regeln
- Benachrichtigungen zur Keyword-Performance mit automatisierten E-Mail-Alert
- Verbesserte Mess- und Konvertierungsfähigkeiten
Die Plattform zeigt praktische Anwendungen in B2B-Szenarien, wie der Suche nach Werkzeugen für die Industrie, bei denen die Nutzer mit traditionellen Keywords, visuellen Beschreibungen oder konzeptionellen Bedürfnissen suchen können. Laut John Murcott, EVP für Produkt und Strategie, bietet die Integration von KI-gestützten Werkzeugen mit präzisen Suchfunktionen verbesserte Leistung und Effizienz für Unternehmen.
- Launch of new AI-powered Unified Search feature combining multiple search methods
- Implementation of automated keyword performance tracking system
- Enhanced measurement conversion capabilities for improved search accuracy
- None.
Insights
The Hermes release represents incremental product evolution rather than a revolutionary breakthrough. While the integration of AI-powered concept and image search capabilities adds modern functionality to HawkSearch, similar features already exist in competing enterprise search solutions. The key differentiator lies in the unified approach, but this alone is unlikely to significantly impact Bridgeline's
The B2B industrial tools use case highlights practical applications, but market penetration in this sector faces stiff competition from established players like Elastic and Algolia. Without disclosed pricing or performance metrics, it's challenging to assess the potential market impact. The timing of this release, amidst growing enterprise AI adoption, suggests defensive product development to maintain competitive parity rather than market leadership.
The technical architecture of unifying concept, image and keyword search presents both opportunities and challenges. While the integration could theoretically improve search accuracy through multi-modal inputs, the success heavily depends on the underlying AI models' quality and training data. The real-time merchandising preview feature indicates attention to user experience, but the core innovation level appears modest compared to current market standards.
The measurement conversion enhancements suggest backend improvements in data normalization, which is important for B2B applications but represents incremental technical progress rather than breakthrough innovation. The automated keyword performance notifications system, while useful, implements standard monitoring functionality available in most enterprise search platforms.
Hermes Release Redefines Relevance, Efficiency, and Customer Satisfaction in Search
WOBURN, MASSACHUSETTS / ACCESS Newswire / January 21, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has launched Unified Search in its Hermes release for the HawkSearch platform. This transformative feature integrates AI-powered Concept and Image Search with Keyword Search, delivering highly relevant, content-driven results that enhance product discovery and improve customer experience.
The Hermes release introduces powerful innovations including:
Unified Search: Integrated Concept, Image, and Keyword Search for precise, relevant results that transform product discovery.
New Preview: Tailored interface with real-time merchandising rule previews, as well as options for new Hawk AI features such as Visual Search and Concept Search.
Keyword Performance Notifications: Automated email alerts to track and optimize trending keywords for better search results.
Measurement Conversion Enhancements: Expanded flexibility and scale for normalizing search terms and product data, resulting in improved accuracy.
With the new Unified Seach features in the Hermes release, a B2B buyer in the industrial tools sector can either search for "torque wrenches for high-pressure systems," describe what the tool looks like, or describe their needs conceptually. Unified Search intelligently combines these user inputs to deliver the exact match, or the closest relevant options, streamlining the purchasing process and increasing conversions for eCommerce businesses.
"Unified Search exemplifies the innovation businesses rely on to elevate their digital strategies," said John Murcott, EVP of Product & Strategy at Bridgeline. "By integrating AI-powered tools with precise search functionality, the Hermes release delivers unmatched performance, efficiency, and customer satisfaction, helping businesses exceed expectations."
To learn more about the Hermes release, join us for the webinar, Hermes: Smarter Tools for Smarter Search, on January 22, 2025, at 12 PM EST/9 AM PST. Register here.
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital, Inc.
View the original press release on ACCESS Newswire
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