Major Scientific Equipment Provider Launches HawkSearch to Enhance Product Discovery
Bridgeline Digital (NASDAQ:BLIN) announced that a major scientific equipment provider has implemented HawkSearch, their AI-driven search and merchandising solution. The integration aims to enhance product discovery and site search functionality through advanced features like dynamic auto-complete and personalized recommendations.
The implementation allows customers to find products more efficiently, with the search system providing instant relevant suggestions as users type. For instance, when searching for 'centrifuge tubes,' the system automatically suggests specific variations like '15mL centrifuge tubes' or 'sterile centrifuge tubes,' creating a more streamlined shopping experience.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante fornitore di attrezzature scientifiche ha implementato HawkSearch, la loro soluzione di ricerca e merchandising basata su intelligenza artificiale. L'integrazione mira a migliorare la scoperta dei prodotti e la funzionalità di ricerca del sito attraverso funzionalità avanzate come il completamento automatico dinamico e le raccomandazioni personalizzate.
L'implementazione consente ai clienti di trovare i prodotti in modo più efficiente, con il sistema di ricerca che fornisce suggerimenti pertinenti istantanei mentre gli utenti digitano. Ad esempio, cercando 'tubi per centrifuga', il sistema suggerisce automaticamente variazioni specifiche come 'tubi per centrifuga da 15 mL' o 'tubi per centrifuga sterili', creando un'esperienza di acquisto più fluida.
Bridgeline Digital (NASDAQ:BLIN) anunció que un importante proveedor de equipos científicos ha implementado HawkSearch, su solución de búsqueda y comercialización impulsada por inteligencia artificial. La integración tiene como objetivo mejorar el descubrimiento de productos y la funcionalidad de búsqueda del sitio a través de características avanzadas como la autocompletación dinámica y las recomendaciones personalizadas.
La implementación permite a los clientes encontrar productos de manera más eficiente, con el sistema de búsqueda proporcionando sugerencias relevantes al instante mientras los usuarios escriben. Por ejemplo, al buscar 'tubos de centrifugación', el sistema sugiere automáticamente variaciones específicas como 'tubos de centrifugación de 15 mL' o 'tubos de centrifugación estériles', creando una experiencia de compra más fluida.
브리징라인 디지털 (NASDAQ:BLIN)은 주요 과학 장비 공급업체가 호크서치를 구현했다고 발표했습니다. 이는 AI 기반의 검색 및 머천다이징 솔루션입니다. 이 통합은 동적 자동 완성과 개인화된 추천과 같은 고급 기능을 통해 제품 발견 및 사이트 검색 기능을 향상시키는 것을 목표로 합니다.
이 구현은 고객이 제품을 더 효율적으로 찾을 수 있도록 하며, 검색 시스템은 사용자가 입력하는 동안 즉각적으로 관련된 제안을 제공합니다. 예를 들어, '원심분리기 튜브'를 검색할 때 시스템은 '15mL 원심분리기 튜브' 또는 '멸균 원심분리기 튜브'와 같은 특정 변형을 자동으로 제안하여 보다 매끄러운 쇼핑 경험을 제공합니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé qu'un important fournisseur d'équipements scientifiques a mis en œuvre HawkSearch, leur solution de recherche et de merchandising alimentée par l'intelligence artificielle. L'intégration vise à améliorer la découverte de produits et la fonctionnalité de recherche du site grâce à des fonctionnalités avancées telles que l'auto-complétion dynamique et les recommandations personnalisées.
L'implémentation permet aux clients de trouver des produits plus efficacement, le système de recherche fournissant instantanément des suggestions pertinentes au fur et à mesure que les utilisateurs tapent. Par exemple, en recherchant 'tubes de centrifugeuse', le système suggère automatiquement des variations spécifiques telles que 'tubes de centrifugeuse de 15 mL' ou 'tubes de centrifugeuse stériles', créant ainsi une expérience d'achat plus fluide.
Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass ein bedeutender Anbieter von wissenschaftlicher Ausrüstung HawkSearch, ihre KI-gesteuerte Such- und Merchandising-Lösung, implementiert hat. Die Integration zielt darauf ab, die Produktsuche und die Suchfunktionalität der Website durch fortschrittliche Funktionen wie dynamische Autovervollständigung und personalisierte Empfehlungen zu verbessern.
Die Implementierung ermöglicht es den Kunden, Produkte effizienter zu finden, wobei das Suchsystem sofort relevante Vorschläge liefert, während die Benutzer eintippen. Zum Beispiel, wenn nach 'Zentrifugenröhrchen' gesucht wird, schlägt das System automatisch spezifische Variationen wie '15 ml Zentrifugenröhrchen' oder 'sterile Zentrifugenröhrchen' vor, was ein reibungsloseres Einkaufserlebnis schafft.
- New client acquisition in scientific equipment sector
- Implementation of AI-powered search solution to enhance customer experience
- None.
Insights
The implementation of HawkSearch by a major scientific equipment provider marks a strategic advancement in Bridgeline Digital's market penetration of the specialized B2B e-commerce sector. The scientific equipment market, valued at over
The deployment's significance extends beyond basic search functionality. In the scientific equipment sector, where products often have multiple variants and specific use cases, AI-driven search capabilities can significantly impact operational metrics:
- Reduced customer support costs as users can find exact products without assistance
- Improved conversion rates through intelligent product suggestions
- Enhanced customer retention through a more intuitive buying experience
- Decreased cart abandonment rates due to faster product discovery
While the announcement doesn't disclose the contract value, scientific equipment providers typically maintain long-term relationships with technology vendors due to the complex nature of their product catalogs and high costs of switching platforms. This suggests potential for stable recurring revenue for Bridgeline.
The implementation showcases HawkSearch's competitive advantage in handling complex product taxonomies and technical specifications, particularly valuable in the B2B sector. The platform's ability to understand and suggest specific product variations (like different centrifuge tube sizes) demonstrates advanced natural language processing capabilities that could appeal to other technical product distributors.
AI-Powered Search Improves Customer Experience and Drives Conversions
WOBURN, MASSACHUSETTS / ACCESS Newswire / February 19, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major scientific equipment provider has launched HawkSearch to improve product discovery and site search. The company selected HawkSearch to ensure a more advanced AI-driven search and merchandising experience.
The company deployed HawkSearch to deliver AI-powered search, personalized recommendations, and improved relevancy across its catalog. Customers can now find products faster with features like dynamic auto-complete, which suggests relevant products as users type into the search bar. For example, when a customer begins typing "centrifuge tubes," the search bar instantly offers suggestions such as "15mL centrifuge tubes," "50mL centrifuge tubes," or "sterile centrifuge tubes," streamlining the search process and enhancing user experience.
"We are proud to support this industry leader in optimizing their search experience," said Ari Kahn, CEO of Bridgeline Digital. "HawkSearch's AI-driven capabilities help them enhance customer engagement, drive revenue, and create a more intuitive shopping experience."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Thomas Windhausen
CFO
twindhausen@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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