Leading JanSan Provider Powers Optimizely Site With HawkSearch
Bridgeline Digital (NASDAQ:BLIN) announced that a leading JanSan industry provider has implemented HawkSearch to enhance product discovery on its Optimizely-powered eCommerce site. The implementation features dynamic auto-complete, fine-grain relevancy tuning, personalized product recommendations, promotional tools, and merchandising capabilities.
A key feature is the Unit of Measure Conversion, which ensures search queries return accurate results regardless of unit format. For example, searches for '1-gallon disinfectant' will show relevant results whether products are listed in gallons, liters, or ounces, standardizing measurements across the catalog and streamlining product discovery.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante fornitore del settore JanSan ha implementato HawkSearch per migliorare la scoperta dei prodotti sul suo sito eCommerce alimentato da Optimizely. L'implementazione include il completamento automatico dinamico, la regolazione fine della rilevanza, raccomandazioni personalizzate sui prodotti, strumenti promozionali e capacità di merchandising.
Una caratteristica chiave è la Conversione dell'Unità di Misura, che assicura che le query di ricerca restituiscano risultati accurati indipendentemente dal formato dell'unità. Ad esempio, le ricerche per 'disinfettante da 1 gallone' mostreranno risultati pertinenti, siano essi elencati in galloni, litri o once, standardizzando le misurazioni attraverso il catalogo e semplificando la scoperta dei prodotti.
Bridgeline Digital (NASDAQ:BLIN) anunció que un proveedor líder en la industria de JanSan ha implementado HawkSearch para mejorar el descubrimiento de productos en su sitio de comercio electrónico impulsado por Optimizely. La implementación incluye autocompletado dinámico, ajuste fino de relevancia, recomendaciones de productos personalizadas, herramientas promocionales y capacidades de merchandising.
Una característica clave es la Conversión de Unidad de Medida, que garantiza que las consultas de búsqueda devuelvan resultados precisos sin importar el formato de la unidad. Por ejemplo, las búsquedas para 'desinfectante de 1 galón' mostrarán resultados relevantes sin importar si los productos están listados en galones, litros u onzas, estandarizando las medidas en todo el catálogo y simplificando el descubrimiento de productos.
브리지라인 디지털 (NASDAQ:BLIN)은 주요 JanSan 산업 공급업체가 HawkSearch를 구현하여 Optimizely 기반의 전자상거래 사이트에서 제품 발견을 향상시켰다고 발표했습니다. 이 구현은 동적 자동 완성, 세밀한 관련성 조정, 개인화된 제품 추천, 프로모션 도구 및 머천다이징 기능을 포함합니다.
주요 기능은 측정 단위 변환으로, 이는 검색 쿼리가 단위 형식에 관계없이 정확한 결과를 반환하도록 보장합니다. 예를 들어, '1갤런 소독제'에 대한 검색은 제품이 갤런, 리터 또는 온스 단위로 나열되어 있는지 여부에 관계없이 관련 결과를 표시하여 카탈로그 전반에 걸쳐 측정값을 표준화하고 제품 발견을 간소화합니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé qu'un fournisseur de premier plan de l'industrie JanSan a mis en œuvre HawkSearch pour améliorer la découverte de produits sur son site de commerce électronique alimenté par Optimizely. Cette mise en œuvre inclut un autocomplétion dynamique, un ajustement fin de la pertinence, des recommandations de produits personnalisées, des outils promotionnels et des capacités de marchandisage.
Une caractéristique clé est la Conversion d'Unité de Mesure, qui garantit que les requêtes de recherche renvoient des résultats précis, quel que soit le format de l'unité. Par exemple, les recherches pour 'désinfectant de 1 gallon' afficheront des résultats pertinents, que les produits soient listés en gallons, litres ou onces, standardisant ainsi les mesures dans tout le catalogue et rationalisant la découverte de produits.
Bridgeline Digital (NASDAQ:BLIN) hat angekündigt, dass ein führender Anbieter der JanSan-Branche HawkSearch implementiert hat, um die Produkterkennung auf seiner von Optimizely betriebenen E-Commerce-Website zu verbessern. Die Implementierung umfasst dynamische Auto-Vervollständigung, feine Relevanzanpassung, personalisierte Produktempfehlungen, Werbetools und Merchandising-Funktionen.
Ein wesentliches Merkmal ist die Einheitsumrechnungsfunktion, die sicherstellt, dass Suchanfragen genaue Ergebnisse zurückliefern, unabhängig vom Format der Einheit. Beispielsweise wird bei Suchanfragen nach '1-Gallonen-Desinfektionsmittel' relevante Ergebnisse angezeigt, unabhängig davon, ob die Produkte in Gallonen, Litern oder Unzen aufgelistet sind, wodurch die Maße über den Katalog standardisiert und die Produkterkennung vereinfacht wird.
- Implementation of AI-powered search technology to enhance eCommerce performance
- Integration of Unit of Measure Conversion feature to improve product discovery
- Partnership with established Optimizely-powered eCommerce platform
- None.
AI-Driven Search Enhances Product Discovery and eCommerce Performance
WOBURN, MA / ACCESS Newswire / January 30, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced that a leading provider in the JanSan industry has implemented HawkSearch to optimize product discovery on its Optimizely-powered eCommerce site. This implementation underscores the provider's commitment to delivering an enhanced digital experience through advanced search capabilities.
The JanSan leader is leveraging HawkSearch's dynamic auto-complete, fine-grain relevancy tuning, personalized product recommendations, promotional tools, and merchandising capabilities to improve search accuracy and conversion rates. A key feature in the implementation is Unit of Measure Conversion, which ensures search queries return accurate results regardless of unit format. For example, a customer searching for "1-gallon disinfectant" will receive relevant results whether products are listed in gallons, liters, or ounces. This eliminates confusion and streamlines product discovery by standardizing measurements across the catalog.
"This launch highlights the speed and agility of HawkSearch's deployment and the strong collaboration between the customer and our team," said Ari Kahn, CEO of Bridgeline. "By quickly adapting to their needs, we're ensuring a seamless, AI-driven search experience that maximizes engagement and drives business growth."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
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