OroCommerce Partners with HawkSearch to Power Site Search for B2B eCommerce
Bridgeline Digital (NASDAQ:BLIN) has announced a strategic partnership with OroCommerce, a leading B2B commerce platform, to integrate HawkSearch AI technology for enhanced customer engagement and sales in the B2B eCommerce sector. The collaboration focuses on delivering industry-specific search and merchandising experiences for manufacturers and distributors.
The partnership leverages OroCommerce's expertise in manufacturing and distribution, recognized by Gartner and IDC, alongside HawkSearch's AI-powered search and personalization capabilities. The integration aims to provide tailored content, improve engagement, and maximize ROI for both B2B and B2C merchants. The alliance builds on existing successful implementations, making HawkSearch's AI-powered search capabilities more accessible to current and future customers.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato una partnership strategica con OroCommerce, una piattaforma di commercio B2B di punta, per integrare la tecnologia AI di HawkSearch al fine di migliorare l'engagement dei clienti e le vendite nel settore dell'eCommerce B2B. Collaborazione si concentra sulla fornitura di esperienze di ricerca e merchandising specifiche per l'industria per produttori e distributori.
La partnership sfrutta l'esperienza di OroCommerce nella produzione e distribuzione, riconosciuta da Gartner e IDC, insieme alle capacità di ricerca e personalizzazione alimentate dall'AI di HawkSearch. L'integrazione mira a fornire contenuti personalizzati, migliorare il coinvolgimento e massimizzare il ROI per i commercianti B2B e B2C. L'alleanza si basa su implementazioni di successo già esistenti, rendendo le capacità di ricerca alimentate dall'AI di HawkSearch più accessibili ai clienti attuali e futuri.
Bridgeline Digital (NASDAQ:BLIN) ha anunciado una asociación estratégica con OroCommerce, una plataforma líder en comercio B2B, para integrar la tecnología de IA de HawkSearch con el fin de mejorar la interacción con los clientes y las ventas en el sector del comercio electrónico B2B. La colaboración se centra en ofrecer experiencias de búsqueda y merchandising específicas para la industria a fabricantes y distribuidores.
La asociación aprovecha la experiencia de OroCommerce en la fabricación y distribución, reconocida por Gartner e IDC, junto con las capacidades de búsqueda y personalización impulsadas por IA de HawkSearch. La integración tiene como objetivo proporcionar contenido personalizado, mejorar la interacción y maximizar el ROI tanto para comerciantes B2B como B2C. La alianza se basa en implementaciones exitosas existentes, haciendo que las capacidades de búsqueda impulsadas por IA de HawkSearch sean más accesibles para los clientes actuales y futuros.
브릿지라인 디지털 (NASDAQ:BLIN)은 오로커머스라는 선도적인 B2B 상거래 플랫폼과 전략적 파트너십을 체결하여 호크서치 AI 기술을 통합해 B2B 전자상거래 분야에서 고객 참여 및 매출 향상을 목표로 하고 있습니다. 이 협력은 제조업체와 유통업체를 위한 산업 맞춤 검색 및 머천다이징 경험을 제공하는 데 중점을 두고 있습니다.
파트너십은 Gartner 및 IDC가 인정한 제조 및 유통 분야에서의 오로커머스의 전문성을 활용하며, 호크서치의 AI 기반 검색 및 개인화 기능을 결합합니다. 통합의 목표는 맞춤형 콘텐츠를 제공하고 참여를 개선하여 B2B 및 B2C 상인들 모두의 투자 수익률 최대화를 이루는 것입니다. 이 제휴는 이미 성공적으로 구현된 사례에 기반하여, 호크서치의 AI 기반 검색 기능을 현재와 미래의 고객들이 더욱 쉽게 이용할 수 있도록 합니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé un partenariat stratégique avec OroCommerce, une plateforme de commerce B2B de premier plan, afin d'intégrer la technologie AI de HawkSearch pour améliorer l'engagement client et les ventes dans le secteur du e-commerce B2B. La collaboration se concentre sur la fourniture d'expériences de recherche et de marchandisage spécifiques à l'industrie pour les fabricants et les distributeurs.
Ce partenariat tire parti de l'expertise d'OroCommerce en matière de fabrication et de distribution, reconnue par Gartner et IDC, en y ajoutant les capacités de recherche et de personnalisation basées sur l'IA de HawkSearch. L'intégration vise à fournir un contenu personnalisé, à améliorer l'engagement et à maximiser le ROI tant pour les commerçants B2B que B2C. L'alliance s'appuie sur des mises en œuvre réussies existantes, rendant les capacités de recherche alimentées par l'IA de HawkSearch plus accessibles aux clients actuels et futurs.
Bridgeline Digital (NASDAQ:BLIN) hat eine strategische Partnerschaft mit OroCommerce, einer führenden B2B-Commerce-Plattform, angekündigt, um die HawkSearch-AI-Technologie zu integrieren und das Kundenengagement sowie den Umsatz im B2B-E-Commerce-Sektor zu verbessern. Die Zusammenarbeit konzentriert sich darauf, branchenspezifische Such- und Merchandising-Erlebnisse für Hersteller und Distributoren bereitzustellen.
Die Partnerschaft nutzt die Expertise von OroCommerce in der Fertigung und Distribution, die von Gartner und IDC anerkannt wurde, sowie die KI-gestützten Such- und Personalisierungsfähigkeiten von HawkSearch. Ziel der Integration ist es, maßgeschneiderte Inhalte bereitzustellen, das Engagement zu verbessern und den ROI sowohl für B2B- als auch für B2C-Händler zu maximieren. Die Allianz baut auf bestehenden erfolgreichen Implementierungen auf und macht die KI-unterstützten Suchfähigkeiten von HawkSearch für aktuelle und zukünftige Kunden zugänglicher.
- Strategic partnership with OroCommerce expands BLIN's presence in B2B eCommerce
- Integration with a Gartner-recognized platform enhances market credibility
- Builds on existing successful customer implementations
- None.
Insights
The partnership between Bridgeline's HawkSearch and OroCommerce represents a strategic move in the B2B eCommerce space, but with immediate financial impact given BLIN's
The integration targets a growing B2B eCommerce sector where sophisticated search capabilities are increasingly crucial. OroCommerce's recognition by Gartner and IDC adds credibility, potentially opening doors to larger enterprise clients. However, the partnership's revenue impact will likely be gradual, dependent on:
- Customer adoption rates among OroCommerce's existing client base
- Success in joint marketing efforts to attract new customers
- Integration effectiveness and demonstrable ROI for early adopters
The technical synergy between HawkSearch's AI capabilities and OroCommerce's B2B focus creates a compelling offering, but monetization timeline remains unclear. For context, B2B eCommerce partnerships typically take 12-18 months to generate meaningful revenue streams.
WOBURN, MASSACHUSETTS / ACCESS Newswire / January 16, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN) a AI-powered marketing technology company, has partnered with OroCommerce, a top B2B commerce platform, to integrate HawkSearch AI technology and enhance customer engagement and sales for manufacturers and distributors.
HawkSearch is now partnered with OroCommerce to power site search for B2B eCommerce
OroCommerce collaborates with HawkSearch to offer industry-specific search and merchandising experiences, serving B2B eCommerce. This collaboration emphasizes:
Comprehensive Industry-Specific Solutions: OroCommerce and HawkSearch unite to deliver tailored search and merchandising experiences for B2B brands.
Proven Success with Shared Customers: The partnership builds on mutual success, enabling easy access to HawkSearch's AI-powered search capabilities for existing and future customers.
Unparalleled Expertise: OroCommerce brings deep knowledge in manufacturing and distribution, recognized as a Visionary by Gartner and a Leader by IDC in the B2B commerce space.
Advanced AI Technology: HawkSearch leads in AI-powered site search and personalization, transforming online experiences for both B2B and B2C merchants by delivering tailored content, improving engagement, and maximizing ROI.
"Our partnership with OroCommerce strengthens our position in the B2B eCommerce space and empowers businesses with cutting-edge search capabilities," said Ari Kahn, CEO of Bridgeline Digital. "We are committed to delivering superior search solutions that meet the evolving needs of online shoppers and drive measurable results for our customers."
Aaron Sheehan, Head of Product Marketing & Strategic Partnerships at OroCommerce, remarked, "By formally partnering with HawkSearch, we are building on years of existing success pairing our products for customers with complex and industry-specific needs for site search."
About OroCommerce
OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce is a complete solution that includes CRM and marketplace solutions with online storefronts optimized for the needs of B2B sellers including RFQ (request for quote) and CPQ (configure price quote). OroCommerce has many unique capabilities including a low-code workflow automation tool, and is a market-leading platform recognized by industry analysts and trade associations. OroCommerce's founders are eCommerce industry veterans Yoav Kutner, CEO; Dima Soroka, CTO; and Roy Rubin, Director of Oro's Advisory Board. For more information on OroCommerce visit https://oroinc.com
Contact:
Tamir White
Director of North America Marketing
OroCommerce
About Bridgeline Digital
Bridgeline Digital helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
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