Global Manufacturer Launches HawkSearch to Power Product Discovery
Bridgeline Digital (NASDAQ:BLIN) announced that a global manufacturer of life safety equipment and training for first responders has implemented HawkSearch to enhance their digital customer experience. The manufacturer, using Salesforce Commerce Cloud, is leveraging HawkSearch's advanced search and merchandising capabilities to improve product discovery across their catalog.
The implementation includes tools for product promotion, out-of-stock management, and search result optimization. The platform's Instant Engage feature showcases trending items during search interactions, while enhanced product category landing pages deliver relevant results. These improvements are designed to boost website performance, increase traffic, and drive higher conversion rates.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un produttore globale di attrezzature per la sicurezza e formazione per i primi soccorritori ha implementato HawkSearch per migliorare l'esperienza digitale dei propri clienti. Il produttore, utilizzando Salesforce Commerce Cloud, sta sfruttando le avanzate capacità di ricerca e merchandising di HawkSearch per migliorare la scoperta dei prodotti nel proprio catalogo.
L'implementazione include strumenti per la promozione dei prodotti, la gestione degli articoli esauriti e l'ottimizzazione dei risultati di ricerca. La funzione Instant Engage della piattaforma mette in evidenza gli articoli di tendenza durante le interazioni di ricerca, mentre le pagine di destinazione delle categorie di prodotto migliorate forniscono risultati pertinenti. Questi miglioramenti sono progettati per aumentare le prestazioni del sito web, incrementare il traffico e guidare tassi di conversione più elevati.
Bridgeline Digital (NASDAQ:BLIN) anunció que un fabricante global de equipos de seguridad y formación para primeros respondedores ha implementado HawkSearch para mejorar la experiencia digital del cliente. El fabricante, utilizando Salesforce Commerce Cloud, está aprovechando las avanzadas capacidades de búsqueda y comercialización de HawkSearch para mejorar el descubrimiento de productos en su catálogo.
La implementación incluye herramientas para la promoción de productos, gestión de artículos agotados y optimización de resultados de búsqueda. La función Instant Engage de la plataforma resalta los artículos de tendencia durante las interacciones de búsqueda, mientras que las páginas de aterrizaje de categorías de productos mejoradas ofrecen resultados relevantes. Estas mejoras están diseñadas para aumentar el rendimiento del sitio web, incrementar el tráfico y generar tasas de conversión más altas.
Bridgeline Digital (NASDAQ:BLIN)는 글로벌 생명 안전 장비 및 응급 구조대 교육 제조업체가 고객 디지털 경험을 향상시키기 위해 HawkSearch를 구현했다고 발표했습니다. 이 제조업체는 Salesforce Commerce Cloud를 사용하여 HawkSearch의 고급 검색 및 상거래 기능을 활용하여 카탈로그의 제품 발견을 개선하고 있습니다.
이 구현에는 제품 홍보, 품절 관리 및 검색 결과 최적화를 위한 도구가 포함되어 있습니다. 플랫폼의 Instant Engage 기능은 검색 상호작용 중에 트렌드 아이템을 보여주며, 개선된 제품 카테고리 랜딩 페이지는 관련 결과를 제공합니다. 이러한 개선은 웹사이트 성능을 향상하고 트래픽을 증가시키며 더 높은 전환율을 이끌어내기 위해 설계되었습니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé qu'un fabricant mondial d'équipements de sécurité et de formation pour les premiers intervenants a mis en œuvre HawkSearch pour améliorer l'expérience numérique client. Le fabricant, utilisant Salesforce Commerce Cloud, tire parti des capacités avancées de recherche et de merchandising de HawkSearch pour améliorer la découverte de produits dans son catalogue.
L'implémentation comprend des outils pour la promotion de produits, la gestion des ruptures de stock et l'optimisation des résultats de recherche. La fonctionnalité Instant Engage de la plateforme met en avant les articles tendance lors des interactions de recherche, tandis que les pages d'atterrissage améliorées pour les catégories de produits fournissent des résultats pertinents. Ces améliorations sont conçues pour augmenter les performances du site Web, accroître le trafic et générer des taux de conversion plus élevés.
Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass ein globaler Hersteller von Lebenssicherheitsgeräten und Schulungen für Ersthelfer HawkSearch implementiert hat, um das digitale Kundenerlebnis zu verbessern. Der Hersteller nutzt Salesforce Commerce Cloud und nutzt die fortschrittlichen Such- und Merchandising-Funktionen von HawkSearch, um die Produkterkennung in seinem Katalog zu verbessern.
Die Implementierung umfasst Werkzeuge zur Produktwerbung, zum Management von nicht vorrätigen Artikeln und zur Optimierung von Suchergebnissen. Die Instant Engage-Funktion der Plattform zeigt trendige Artikel während der Suchinteraktionen an, während verbesserte Produktkategorie-Startseiten relevante Ergebnisse liefern. Diese Verbesserungen sollen die Website-Leistung steigern, den Verkehr erhöhen und höhere Konversionsraten fördern.
- New client acquisition in the first responder safety equipment sector
- Integration with major e-commerce platform (Salesforce Commerce Cloud)
- Implementation of advanced features aimed at increasing conversion rates
- None.
Insights
The implementation of HawkSearch by a global manufacturer of life safety equipment marks a strategic win for Bridgeline Digital in a high-value sector. The life safety equipment industry, valued at over
The integration with Salesforce Commerce Cloud is particularly noteworthy, as it positions HawkSearch within the enterprise e-commerce ecosystem. Salesforce Commerce Cloud clients typically generate significant annual revenues, suggesting this customer could contribute meaningful recurring revenue to Bridgeline's top line. The implementation's sophisticated features – including intelligent product promotion, inventory management and enhanced search capabilities – indicate a comprehensive enterprise deployment.
From a competitive standpoint, this win demonstrates HawkSearch's ability to compete effectively against larger players in the enterprise search market. The platform's AI-driven capabilities, particularly the Instant Engage feature for trending items, address critical needs in B2B e-commerce where complex product catalogs require sophisticated search and merchandising solutions.
While specific contract values aren't disclosed, enterprise implementations of this nature typically generate annual recurring revenue in the mid to high five figures, with potential for expansion through additional feature adoption and increased usage. The successful deployment could also lead to opportunities within the broader first responder and law enforcement equipment market, which includes numerous similar manufacturers seeking to enhance their digital commerce capabilities.
AI-Powered Search Enhances Customer Engagement and Drives Conversions
WOBURN, MA / ACCESS Newswire / January 29, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a prominent global manufacturer of life safety equipment and training for first responders and law enforcement has successfully implemented HawkSearch to elevate their digital customer experience.
The global leader, leveraging Salesforce Commerce Cloud, is utilizing the platform's advanced search and merchandising capabilities to improve the search experience across their product catalog. This integration includes sophisticated tools for promoting specific products, managing out-of-stock items, and refining search result rankings. The Instant Engage feature displays trending items and content as users interact with the search bar, while enhanced product category landing pages deliver highly relevant results.
These enhancements aim to boost website performance, increase traffic, and drive higher conversion rates, aligning with the company's strategic objectives.
"We are excited to support this global leader in advancing their digital experience with HawkSearch," said Ari Kahn, CEO of Bridgeline Digital. "This implementation empowers them to deliver superior customer engagement and achieve significant business outcomes."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What new features did Bridgeline Digital (BLIN) implement for the safety equipment manufacturer?
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What are the expected business outcomes of BLIN's HawkSearch implementation?
What specific features does BLIN's Instant Engage offer in the new implementation?
