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Adverty AB has partnered with French hypercasual game publisher TapNation to integrate its In-Play™ advertising technology into multiple titles, following a successful Q1 trial that showed a positive impact on key performance metrics. TapNation, which has over 230 million downloads since 2020, will implement seamless in-game ads in more titles, including Web Master 3D and Rock Crawling. This collaboration reflects the growing trend and demand for in-game advertising, with Adverty's recent partnerships and technology innovations enhancing opportunities for advertisers.
Adverty has partnered with Mamboo Games to integrate seamless In-Play™ advertising in its popular hyper-casual games: Shift Race, Shift Princess, and Folding Car Puzzle. This collaboration aims to enhance game monetization through unobtrusive advertising technology. Mamboo Games, a Belarussian developer, anticipates immediate revenue growth from this partnership, while Adverty expands its advertising inventory amidst increasing demand for in-game advertisements. Adverty's recent advancements include collaborations with InMobi and Verizon Media and newly granted US patents focused on ad viewability.
Adverty AB has partnered with Playducky to enhance monetization of their game Riding Extreme 3D through seamless in-game advertising. This game, which has been downloaded millions of times, will feature Adverty's unobtrusive ad placements including billboards and a blimp. Thorbjörn Warin, Chief Supply Officer, emphasized the aim to maximize brand exposure, while CEO Tobias Knutsson highlighted the growing demand for in-game advertising solutions. Adverty's recent partnerships with InMobi and Verizon Media further facilitate access to their extensive in-game ad inventory.
Adverty's interim report for Q1 2021 reveals total income of SEK 179,000, down from SEK 827,000 in Q1 2020. Operating losses increased to SEK -5,395,000 compared to SEK -3,419,000 a year prior. Despite a 34% rise in programmatic sales quarter-over-quarter and a dramatic 1,091% year-over-year increase, revenue targets were not met due to direct campaign delays. The company continues to expand its advertising inventory, reaching 20 million players monthly, and has established key partnerships to enhance its market position.
Adverty has announced a strategic collaboration with Oracle Moat on April 15, 2021, aimed at improving measurement and verification capabilities for in-game advertising. This partnership will provide advertisers and publishers with reliable, third-party metrics to evaluate ad campaigns in gaming environments, addressing growing needs for transparent media strategies. Adverty seeks to enhance advertiser confidence in this emerging market, which caters to over three billion gamers worldwide, by ensuring brand safety and combating ad fraud.
Adverty AB has announced a strategic partnership with Lucky Kat Studios, allowing the Dutch mobile game developer to utilize Adverty's In-Play™ and In-Menu™ advertising formats. This collaboration will begin with the popular game Magic Finger 3D, which boasts over 10 million downloads. The integration is expected to enhance advertising opportunities and performance for both companies. This partnership highlights Adverty's commitment to delivering seamless in-game advertising solutions.
Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG) to integrate its In-Play™ and In-Menu™ advertising formats into GTG's popular mobile games, starting with 'World Hockey Manager'. This collaboration aims to enhance ad engagement for targeted audiences, particularly ice hockey fans. The ads are expected to launch shortly, with GTG also adopting this technology for future titles. Adverty emphasizes the growing demand for non-intrusive in-game advertising as a significant opportunity within the mobile gaming space, projecting continued growth in this sector.
Adverty will host a seminar on March 3, 2021, at 1 PM UK time, revealing how to enhance monetization through in-game advertising on the Unity platform. The event will showcase integration of its SDK into mobile games, providing developers with strategies for effective ad placement.
Additionally, Adverty is launching a competition with a $30,000 prize for developers who adopt its SDK and an extra $20,000 for creative entries. The deadline for competition entries is April 16, 2021.
