Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Rhea-AI Summary

Adverty has announced a strategic collaboration with Oracle Moat on April 15, 2021, aimed at improving measurement and verification capabilities for in-game advertising. This partnership will provide advertisers and publishers with reliable, third-party metrics to evaluate ad campaigns in gaming environments, addressing growing needs for transparent media strategies. Adverty seeks to enhance advertiser confidence in this emerging market, which caters to over three billion gamers worldwide, by ensuring brand safety and combating ad fraud.

Positive

• Collaboration with Oracle Moat enhances in-game ad measurement.
• Increases advertiser confidence and industry trust.
• Positions Adverty for growth in the expanding in-game advertising market.

Negative

• None.

STOCKHOLM, April 15, 2021 /PRNewswire/ -- Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat's iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.

Adverty's mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly.

Tobias Knutsson, CEO of Adverty explains: "We are delighted to announce this collaboration with Oracle Moat at a time when third-party measurement is more essential than ever for building effective media strategies, growing industry confidence, and fostering trust and understanding when it comes to burgeoning in-game media environments. Oracle Moat is a world leader in measurement and by working together we can help ensure that our solutions give advertisers the confidence they need to invest in this increasingly important channel."

With an ever-increasing number of advertisers looking for in-game advertising at scale, in a largely untapped but hugely exciting media frontier, this collaboration will help inform buying decisions and empower advertisers.

Mark Kopera, Head of Product for Oracle Moat, says: "As in-game advertising expands across the media mix, so does the need for advertisers to understand key indicators of media quality and detect any fraudulent activity inside games. We're excited to join efforts with Adverty to give advertisers the tools they need to make more informed, data-driven decisions, and reach valuable audiences across this increasingly important media channel."

Today's announcement is a key milestone in Adverty's commitment to create the most trustworthy in-game platform for brands, advertisers and game developers, and will give more brands the confidence they need in order to invest in in-game advertising and to unlock previously unreachable audiences.

"At Adverty, our number one priority is ensuring that in-game advertising is brand-safe, unobtrusive and immersive. We look forward to continuing to create amazing in-game advertising experiences with our partners," adds Knutsson.

For further information, please contact:

Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com

This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 15^th of April 2021.

Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as certified advisor/mentor for the company at NGM Nordic SME.

About Adverty 

Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

About Oracle 

Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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Oracle and Java are registered trademarks of Oracle Corporation.

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SOURCE Adverty AB

FAQ

What is the purpose of Adverty's collaboration with Oracle Moat?

The collaboration aims to enhance measurement and verification for in-game advertising, offering trusted third-party metrics to advertisers.

When was the collaboration between Adverty and Oracle Moat announced?

The collaboration was announced on April 15, 2021.

How does this partnership impact in-game advertising?

It improves transparency and trust, helping advertisers make more informed decisions in an emerging market.

What does Adverty aim to achieve with this collaboration?

Adverty aims to enhance brand safety, reduce ad fraud, and unlock new revenue opportunities in the gaming sector.

What is the significance of third-party measurement in advertising?

Third-party measurement provides advertisers with reliable data to evaluate the effectiveness and integrity of their ad campaigns.