Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Rhea-AI Summary

Adverty AB has announced a strategic partnership with Lucky Kat Studios, allowing the Dutch mobile game developer to utilize Adverty's In-Play™ and In-Menu™ advertising formats. This collaboration will begin with the popular game Magic Finger 3D, which boasts over 10 million downloads. The integration is expected to enhance advertising opportunities and performance for both companies. This partnership highlights Adverty's commitment to delivering seamless in-game advertising solutions.

Positive

• Exclusive partnership with Lucky Kat Studios for advertising integration.
• Magic Finger 3D has over 10 million downloads, providing a significant audience for ads.
• Adverty's In-Play™ and In-Menu™ formats enhance brand visibility and performance.

Negative

• None.

STOCKHOLM, April 8, 2021 /PRNewswire/ -- Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games.

Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D.

The partnership will see the imminent launch of Adverty's seamless In-Play™ and In-Menu™ ads in Lucky Kat's broadly successful game Magic Finger 3D, via a partnership set to launch in mid Q2. Magic Finger 3D is hugely popular with over 10 million downloads to date.

For further information, please contact:

Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com

This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 8^th of April 2021.

Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as certified advisor/mentor for the company at NGM Nordic SME.

About Adverty 

Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/adverty-ab/r/adverty-enters-into-exclusive-partnership-with-dutch-hyper-casual-publisher-lucky-kat-studios,c3321368

The following files are available for download:

https://mb.cision.com/Main/17527/3321368/1398438.pdf

Release

 

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SOURCE Adverty AB

FAQ

What is the significance of Adverty's partnership with Lucky Kat Studios on April 8, 2021?

The partnership allows Lucky Kat Studios to implement Adverty's advertising formats in their games, starting with Magic Finger 3D, which has over 10 million downloads.

When will the advertising formats be launched in Magic Finger 3D?

The integration of Adverty's ad formats in Magic Finger 3D is set to launch in mid Q2 2021.

What are In-Play™ and In-Menu™ advertising formats by Adverty?

These are seamless advertising solutions designed to enhance brand visibility within mobile games without disrupting the user experience.

How many downloads does Magic Finger 3D have?

Magic Finger 3D has achieved over 10 million downloads.

What type of games does Lucky Kat Studios develop?

Lucky Kat Studios specializes in hyper-casual mobile games, known for their pixel art and pop culture themes.