Adverty announces partnership with hyper-casual publisher Playducky

Rhea-AI Summary

Adverty AB has partnered with Playducky to enhance monetization of their game Riding Extreme 3D through seamless in-game advertising. This game, which has been downloaded millions of times, will feature Adverty's unobtrusive ad placements including billboards and a blimp. Thorbjörn Warin, Chief Supply Officer, emphasized the aim to maximize brand exposure, while CEO Tobias Knutsson highlighted the growing demand for in-game advertising solutions. Adverty's recent partnerships with InMobi and Verizon Media further facilitate access to their extensive in-game ad inventory.

Positive

• Partnership with Playducky expected to increase monetization opportunities for Riding Extreme 3D.
• Riding Extreme 3D has been downloaded several million times, suggesting a large audience for ads.
• Growing demand for in-game advertising expected to drive revenue as more advertisers utilize gaming platforms.

Negative

• None.

STOCKHOLM, May 26, 2021 /PRNewswire/ -- Adverty AB (publ) today announces a partnership with hyper-casual publisher Playducky and the launch of worldwide hit Riding Extreme 3D, as the leading in-game advertising specialist monetises the publisher's growing traffic volumes with its seamless in-game advertising technology.

The first game from Playducky was its worldwide hit, Riding Extreme 3D, in which players bike down mountains at breakneck speed trying to win the race. The game, which has been downloaded several millions of times, is set to display Adverty's unobtrusive and hyper-native ads with two different in-game placements: billboards along the racetrack and a blimp hovering in the sky.

Thorbjörn Warin, Chief Supply Officer at Adverty, explains: "I am excited to bring Adverty's unique, seamless and unobtrusive ad offering to wider audiences – thereby maximising the publisher's brand exposure and monetisation."

"We are very happy to welcome Playducky to the world of seamless in-game advertising and we look forward to a long and mutually beneficial relationship," says Adverty CEO, Tobias Knutsson.

"We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetization solutions, such as Adverty's In-Play™ and In-Menu™ formats," he adds.

This news follows Adverty's recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty's in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.

Riding Extreme 3D for iOS and Android is available at:

Apple App Store: https://apps.apple.com/app/riding-extreme-3d/id1537437728

Google Play: https://play.google.com/store/apps/details?id=com.ducky.bikehill3d

For further information, please contact:
Anders Rössel
CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com

This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 26^th of May 2021.

Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as certified advisor/mentor for the company at NGM Nordic SME.

About Adverty 

Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/adverty-ab/r/adverty-announces-partnership-with-hyper-casual-publisher-playducky,c3353531

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Adverty AB (publ) - Playducky_ENG

 

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SOURCE Adverty AB

FAQ

What is the significance of Adverty's partnership with Playducky?

The partnership allows Adverty to monetize Playducky's game Riding Extreme 3D through seamless in-game advertisements, enhancing revenue opportunities.

When was the partnership between Adverty and Playducky announced?

The partnership was announced on May 26, 2021.

What is Riding Extreme 3D?

Riding Extreme 3D is a game published by Playducky where players race down mountains on bikes, which has been downloaded millions of times.

How will Adverty's advertising be integrated into Riding Extreme 3D?

Adverty's ads will appear as billboards along the racetrack and in a blimp above, providing unobtrusive ad placements.

What future trends are expected in in-game advertising according to Adverty?

Adverty anticipates tremendous growth in in-game advertising as more advertisers include gaming in their media strategies.