Roku (NASDAQ: ROKU) director exercises options and sells 2,000 shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ROKU, INC director Neil D. Hunt exercised and converted derivative awards and sold shares in pre-planned trades. He exercised an employee stock option for 4,000 shares of Class B Common Stock at an exercise price of $8.82 per share and converted 2,000 shares of Class B Common Stock into Class A Common Stock.
On the same date, he sold a total of 2,000 shares of Class A Common Stock in open-market transactions at weighted average prices of $95.00, $96.00 and $96.80 per share, pursuant to a Rule 10b5-1 trading plan. Following these transactions, he held 7,782 shares of Class A Common Stock and 59,333 shares of Class B Common Stock directly.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 2,000 shares ($191,082)
Net Sell
7 txns
Insider
HUNT NEIL D
Role
Director
Sold
2,000 shs ($191K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 4,000 | $0.00 | -- |
| Exercise | Class B Common Stock | 4,000 | $0.00 | -- |
| Conversion | Class B Common Stock | 2,000 | $0.00 | -- |
| Conversion | Class A Common Stock | 2,000 | $0.00 | -- |
| Sale | Class A Common Stock | 990 | $95.00 | $94K |
| Sale | Class A Common Stock | 920 | $96.00 | $88K |
| Sale | Class A Common Stock | 90 | $96.80 | $9K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 59,333 shares (Direct);
Class B Common Stock — 14,000 shares (Direct);
Class A Common Stock — 9,782 shares (Direct)
Footnotes (1)
- Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock. Shares sold pursuant to Mr. Hunt's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.57 to $95.56 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.57 to $96.51 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.60 to $96.94 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This option is fully vested.
Key Figures
Options exercised: 4,000 shares
Option exercise price: $8.82 per share
Shares converted to Class A: 2,000 shares
+5 more
8 metrics
Options exercised
4,000 shares
Employee stock option exercised for Class B Common Stock
Option exercise price
$8.82 per share
Exercise price of employee stock option
Shares converted to Class A
2,000 shares
Class B Common Stock converted into Class A
Shares sold
2,000 shares
Class A Common Stock sold in open-market transactions
Sale prices
$95.00, $96.00, $96.80
Weighted average prices for Class A share sales
Class A shares held after
7,782 shares
Direct Class A Common Stock ownership post-transaction
Class B shares held after
59,333 shares
Direct Class B Common Stock ownership post-transaction
Option expiration
August 8, 2027
Expiration date of the fully vested option exercised
Key Terms
Rule 10b5-1 plan, Class B Common Stock, weighted average price, Employee Stock Option, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Hunt's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time at the option"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Employee Stock Option financial
"Employee Stock Option (right to buy)"
An employee stock option is a promise that lets a worker buy company shares later at a predetermined price, often after they stay for a certain period or meet performance goals — think of it like a coupon that locks in today's price for a future purchase. It matters to investors because options align employees’ incentives with company performance, can increase the number of shares outstanding (dilution) when exercised, and represent a compensation cost that affects reported profits and shareholder value.
Permitted Transfers regulatory
"any transfer except for certain "Permitted Transfers" as defined"
FAQ
What insider transactions did Neil D. Hunt report for ROKU on April 1, 2026?
Neil D. Hunt reported exercising and converting derivative awards and selling Class A shares. He exercised 4,000 options at $8.82, converted 2,000 Class B into Class A, and sold 2,000 Class A shares in open-market trades on the same date.
What derivative securities did Neil D. Hunt exercise or convert in this Roku Form 4?
He exercised an employee stock option for 4,000 shares of Class B Common Stock at an $8.82 exercise price and converted 2,000 shares of Class B into 2,000 shares of Class A Common Stock. The option was fully vested with an expiration date in August 2027.