STOCK TITAN

Roku (ROKU) VP, CAO Matthew Banks sells 728 shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

ROKU, INC reported that VP and Chief Accounting Officer Matthew C. Banks executed an open-market sale of its Class A Common Stock. On April 1, 2026, he sold 728 shares at an average price of $96.02 per share pursuant to his Rule 10b5-1 trading plan.

Following this transaction, Banks directly holds 6,947 shares of Roku Class A Common Stock. Because the sale was carried out under a pre-arranged 10b5-1 plan, the timing reflects a scheduled diversification step rather than a discretionary market-timing decision.

Positive

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Insider Banks Matthew C.
Role VP, CAO
Sold 728 shs ($70K)
Type Security Shares Price Value
Sale Class A Common Stock 728 $96.02 $70K
Holdings After Transaction: Class A Common Stock — 6,947 shares (Direct)
Footnotes (1)
  1. [object Object]
Shares sold 728 shares Open-market sale of Roku Class A Common Stock on April 1, 2026
Sale price $96.02 per share Average price for the 728-share open-market sale
Shares held after transaction 6,947 shares Direct holdings of Matthew C. Banks following the reported sale
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Banks' 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Banks Matthew C.

(Last)(First)(Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.

(Street)
SAN JOSE CALIFORNIA 95110

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
VP, CAO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock04/01/2026S728(1)D$96.026,947D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Shares sold pursuant to Mr. Banks' 10b5-1 plan.
/s/ Renee Strandness, attorney-in-fact04/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Roku (ROKU) VP Matthew C. Banks report?

Matthew C. Banks reported selling 728 Roku shares. As VP and Chief Accounting Officer, he completed an open-market sale of Class A Common Stock at an average price of $96.02 per share, executed under a pre-arranged Rule 10b5-1 trading plan.

How many Roku (ROKU) shares did Matthew C. Banks sell and at what price?

He sold 728 Roku Class A shares at $96.02 each. The Form 4 shows a single non-derivative open-market sale transaction on April 1, 2026, with Banks disposing of 728 shares at an average sale price of $96.02 per share.

How many Roku (ROKU) shares does Matthew C. Banks hold after the sale?

After the sale, Banks directly holds 6,947 Roku shares. The Form 4 specifies that his direct ownership of Class A Common Stock stands at 6,947 shares following the reported open-market transaction executed under a Rule 10b5-1 trading plan.

Was the Roku (ROKU) insider sale by Matthew C. Banks under a 10b5-1 plan?

Yes, the sale was made under a Rule 10b5-1 plan. A footnote explains that the 728 shares were sold pursuant to Mr. Banks’ 10b5-1 plan, indicating the transaction followed a pre-arranged trading schedule rather than an ad hoc market decision.

What role does Matthew C. Banks hold at Roku (ROKU) in this Form 4 filing?

Matthew C. Banks serves as Roku’s VP and Chief Accounting Officer. The Form 4 identifies him as an officer of the company, not a director or 10% owner, and reports his direct holdings and open-market sale of Class A Common Stock.