Roku (ROKU) VP, CAO Matthew Banks sells 728 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ROKU, INC reported that VP and Chief Accounting Officer Matthew C. Banks executed an open-market sale of its Class A Common Stock. On April 1, 2026, he sold 728 shares at an average price of $96.02 per share pursuant to his Rule 10b5-1 trading plan.
Following this transaction, Banks directly holds 6,947 shares of Roku Class A Common Stock. Because the sale was carried out under a pre-arranged 10b5-1 plan, the timing reflects a scheduled diversification step rather than a discretionary market-timing decision.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 728 shares ($69,903)
Net Sell
1 txn
Insider
Banks Matthew C.
Role
VP, CAO
Sold
728 shs ($70K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 728 | $96.02 | $70K |
Holdings After Transaction:
Class A Common Stock — 6,947 shares (Direct)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 728 shares
Sale price: $96.02 per share
Shares held after transaction: 6,947 shares
3 metrics
Shares sold
728 shares
Open-market sale of Roku Class A Common Stock on April 1, 2026
Sale price
$96.02 per share
Average price for the 728-share open-market sale
Shares held after transaction
6,947 shares
Direct holdings of Matthew C. Banks following the reported sale
Key Terms
Rule 10b5-1 plan, open-market sale, Class A Common Stock
3 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Banks' 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
What insider transaction did Roku (ROKU) VP Matthew C. Banks report?
Matthew C. Banks reported selling 728 Roku shares. As VP and Chief Accounting Officer, he completed an open-market sale of Class A Common Stock at an average price of $96.02 per share, executed under a pre-arranged Rule 10b5-1 trading plan.
Was the Roku (ROKU) insider sale by Matthew C. Banks under a 10b5-1 plan?
Yes, the sale was made under a Rule 10b5-1 plan. A footnote explains that the 728 shares were sold pursuant to Mr. Banks’ 10b5-1 plan, indicating the transaction followed a pre-arranged trading schedule rather than an ad hoc market decision.
What role does Matthew C. Banks hold at Roku (ROKU) in this Form 4 filing?
Matthew C. Banks serves as Roku’s VP and Chief Accounting Officer. The Form 4 identifies him as an officer of the company, not a director or 10% owner, and reports his direct holdings and open-market sale of Class A Common Stock.