STOCK TITAN

HubSpot (HUBS) entity sale of 8,500 shares under 10b5-1 plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

HubSpot Inc. director Brian Halligan reported an indirect sale of 8,500 shares of common stock at $184.42 per share by Wolf Investors, LLC, an entity tied to a trust he settled. After this transaction, he continues to hold 354,554 shares directly and 93,500 shares indirectly. The sale was executed under a Rule 10b5-1 trading plan adopted on March 12, 2026, and Halligan disclaims beneficial ownership of the LLC-held shares beyond any pecuniary interest.

Positive

  • None.

Negative

  • None.
Insider Halligan Brian
Role null
Sold 8,500 shs ($1.57M)
Type Security Shares Price Value
Sale Common Stock 8,500 $184.42 $1.57M
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 93,500 shares (Indirect, See footnote); Common Stock — 354,554 shares (Direct, null)
Footnotes (1)
  1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
Shares sold 8,500 shares Indirect open-market sale of common stock
Sale price $184.42 per share Price for the 8,500 shares sold
Direct holdings after 354,554 shares Shares held directly by Brian Halligan after transactions
Indirect holdings after 93,500 shares Shares held indirectly through Wolf Investors, LLC after sale
Sell transactions 1 transaction Open-market sale coded as S in Form 4
Rule 10b5-1 trading plan regulatory
"The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Section 16 regulatory
"nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
pecuniary interest financial
"The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein"
indirect ownership financial
"Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust"
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Halligan Brian

(Last)(First)(Middle)
C/O HUBSPOT, INC.
2 CANAL PARK

(Street)
CAMBRIDGE MASSACHUSETTS 02141

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/16/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/16/2026S(1)8,500D$184.4293,500ISee footnote(2)
Common Stock354,554D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026.
2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
/s/ Joseph Theis, attorney-in-fact06/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did HubSpot (HUBS) disclose in this Form 4?

HubSpot reported an indirect open-market sale of 8,500 shares of common stock at $184.42 per share. The sale was executed by Wolf Investors, LLC, an entity associated with director Brian Halligan, rather than by him personally.

Who actually sold the HubSpot (HUBS) shares in this filing?

The seller was Wolf Investors, LLC, which holds shares for a trust settled by director Brian Halligan. The filing states Halligan disclaims beneficial ownership of these securities except for any pecuniary interest he may have in them.

How many HubSpot (HUBS) shares does Brian Halligan hold after the sale?

After the reported transaction, Brian Halligan holds 354,554 HubSpot shares directly and 93,500 shares indirectly through Wolf Investors, LLC. These figures show he retains a substantial ownership position despite the indirect sale of 8,500 shares.

At what price were the HubSpot (HUBS) shares sold in this Form 4?

The indirect sale involved 8,500 HubSpot common shares at a price of $184.42 per share. This was reported as an open-market or private sale, coded as an “S” transaction under SEC Form 4 reporting rules.

Was the HubSpot (HUBS) insider sale made under a Rule 10b5-1 plan?

Yes. The filing notes the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026. Such pre-arranged plans automate trades, reducing the significance of trade timing as an indicator of insider sentiment.

Does Brian Halligan claim full beneficial ownership of the HubSpot (HUBS) shares sold?

No. The filing states Halligan disclaims beneficial ownership of the Wolf Investors, LLC shares except to the extent of his pecuniary interest. It also clarifies that the report does not admit he is the beneficial owner for Section 16 purposes.