MNTN Brings Advanced Data Attribution to CTV with First of its Kind HubSpot Integration

Key Terms

connected tv technical

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

crm technical

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

mqls technical

MQLs, or marketing-qualified leads, are potential customers who have shown a clear interest in a company's product or service—such as signing up for information or repeatedly engaging with content—and are deemed ready to be handed from marketing to sales. For investors, the number and quality of MQLs act like a heat map of future sales: rising MQLs can signal growing demand and more efficient customer acquisition, while weak or falling MQLs may warn of slowing revenue momentum.

sqls technical

Sales Qualified Leads (SQLs) are potential customers who have been vetted by a company’s sales team and shown a real likelihood of buying, after passing initial marketing screening. Investors watch SQLs as an early indicator of future revenue: like counting people who have tried a product sample and signed up for a demo, a steady increase in SQLs suggests stronger sales pipeline health and higher odds of converting prospects into paying customers.

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MNTN’s new HubSpot integration brings Connected TV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

NEW YORK--(BUSINESS WIRE)-- MNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV, today announced a new integration with HubSpot (NYSE:HUBS), the agentic customer platform for scaling businesses. The integration brings Connected TV performance data directly into the CRM workflows B2B marketers use every day and gives brands an unprecedented view into television’s impact across the full customer journey.

The launch positions MNTN as the first CTV platforms to bring TV ad activity directly back into HubSpot, down to the individual contact, so teams can know exactly which prospective customers were exposed to a TV advertisement.

“MNTN was built so that TV can be as measurable and performance-driven as search and social,” said Mark Douglas, President and CEO of MNTN. “As marketers demand more measurable outcomes from television, we believe the next phase of CTV growth will come from tighter integration with the platforms revenue teams already depend on. By making TV more accountable and accessible to Business-to-Business advertisers, we're expanding the universe of brands that can confidently invest in the channel. This integration allows us to connect that missing link of TV performance directly to the pipeline.”

The integration reflects meaningful customer overlap, with more than 90% of MNTN advertisers entering television for the first time. Many are B2B, SaaS, and growth-focused marketers who come to TV with the same expectations they have for search, social, and email: clear attribution, measurable outcomes, and direct visibility into performance.

For these advertisers, the integration closes one of television advertising’s longest-standing visibility gaps by connecting Connected TV directly to the CRM systems they use to measure revenue impact and business growth. Marketers gain:

• Full-Funnel Visibility. Attribution data flowing into HubSpot contact records and activity feeds gives advertisers a clear view of how MNTN campaigns drive outcomes, from MQLs and SQLs to pipeline creation.
• Smarter Sales Outreach. Sales teams can now see whether a prospect was exposed to a MNTN Performance TV campaign, including campaign and creative details, directly within HubSpot contact records, enabling more informed outreach.
• One Stack, Every Channel. MNTN impressions show directly on a prospect's activity timeline, next to other ad channel activity.

“The black box of CTV is no more. With MNTN’s integration into HubSpot, we have a real look at how CTV is directly influencing our efforts across the digital landscape,” said Zach Eberhard, Growth Marketing at Overjet.

The MNTN integration is available now in the HubSpot App Marketplace.

About MNTN

MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mntn.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260615523742/en/

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Source: MNTN, Inc.