Associated Banc-Corp (ASB) CIO adds shares through Employee Stock Purchase Plan

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Chief Information Officer Terry Lynn Williams reported a small, routine share transaction under an employee program. On May 15, 2026, Williams acquired 83.9596 shares of common stock at $27.3060 per share through the issuer's Employee Stock Purchase Plan. Following this transaction, Williams directly holds 24,112.0473 shares of Associated Banc-Corp common stock. This filing reflects ongoing participation in a company stock purchase benefit rather than an open-market trade.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Williams Terry Lynn

Role Chief Information Officer

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	83.96	$27.306	$2K

Holdings After Transaction: Common Stock $0.01 Par Value — 24,112.047 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares acquired: 83.9596 shares Purchase price: $27.3060 per share Post-transaction holdings: 24,112.0473 shares

3 metrics

Shares acquired 83.9596 shares Common stock acquired on May 15, 2026 via ESPP

Purchase price $27.3060 per share Price for ESPP shares on May 15, 2026

Post-transaction holdings 24,112.0473 shares Direct common stock holdings after ESPP purchase

Key Terms

Employee Stock Purchase Plan, Common Stock $0.01 Par Value, Other acquisition or disposition

3 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

Other acquisition or disposition financial

"transaction_code_description: Other acquisition or disposition"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Terry Lynn

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	05/15/2026		J(1)	V	83.9596	A	$27.306	24,112.0473	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for Terry Lynn Williams	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did ASB executive Terry Lynn Williams report in this Form 4?

Terry Lynn Williams reported acquiring 83.9596 shares of Associated Banc-Corp common stock. The shares were purchased at $27.3060 each through the company’s Employee Stock Purchase Plan, reflecting routine participation in an employee benefit program rather than an open-market trade.

How many ASB shares does Terry Lynn Williams hold after this transaction?

After the transaction, Terry Lynn Williams directly holds 24,112.0473 shares of Associated Banc-Corp common stock. This total reflects the addition of 83.9596 shares acquired through the Employee Stock Purchase Plan on May 15, 2026, as disclosed in the Form 4.

Was the ASB Form 4 transaction an open-market buy or sell?

The transaction was not an open-market buy or sell. The Form 4 shows 83.9596 shares were purchased within Associated Banc-Corp’s Employee Stock Purchase Plan, categorized under code J as an “other” type acquisition or disposition rather than a market trade.

At what price were the ASB shares acquired in the Employee Stock Purchase Plan?

The shares were acquired at a price of $27.3060 per share. This price applies to the 83.9596 shares of Associated Banc-Corp common stock purchased on May 15, 2026, under the company’s Employee Stock Purchase Plan as reported in the Form 4 filing.

What does transaction code J mean in this ASB Form 4 filing?

Transaction code J indicates “other acquisition or disposition” rather than a standard open-market trade. In this Form 4, the 83.9596 shares of Associated Banc-Corp common stock were acquired through the Employee Stock Purchase Plan, a routine employee benefit program.