ZoomInfo Releases AI-Powered ZoomInfo Copilot to Make Every Seller Your Best Seller
ZoomInfo (NASDAQ: ZI) has launched ZoomInfo Copilot, an AI-powered tool that enhances B2B sales by leveraging high-quality data to provide actionable insights. The platform integrates generative AI to predict sales pipelines, generate targeted emails, and create detailed account summaries. Early users have seen a significant increase in sales opportunities and reduced time spent on manual tasks. ZoomInfo Copilot predicted nearly half of beta users' existing pipelines and doubled their sales opportunities. Key features include real-time alerts, buying group insights, AI email generation, and conversational AI for quick data retrieval. The platform aims to make every seller more effective by delivering relevant and timely sales insights.
- ZoomInfo Copilot predicted nearly 50% of beta users' existing sales pipeline.
- Beta users doubled their sales opportunities compared to non-users.
- Beta users saved 10 hours per week on account research and manual tasks.
- AI Email Generator allows for quick, personalized email creation.
- Real-time alerts and insights improve decision-making and responsiveness.
- Detailed account summaries aggregate first- and third-party data.
- No specific financial data or revenue projections are provided.
- The effectiveness of the tool relies heavily on the accuracy and freshness of the data, which may be a concern for some users.
- Potential users need to rely on ZoomInfo's data quality, which may vary in different regions or industries.
Insights
The launch of ZoomInfo Copilot represents a significant leap in the integration of AI with B2B data platforms. By utilizing generative AI to predict sales pipelines and provide actionable insights, ZoomInfo is addressing a critical need for enhanced efficiency in sales processes. The AI's ability to analyze vast amounts of data and deliver real-time alerts and recommendations can substantially reduce the manual effort required by sales teams.
It's important to note that the effectiveness of such AI systems depends heavily on the quality of data. ZoomInfo's claim that Copilot is built on a robust data foundation sets it apart from competitors relying on static CRM data. This positions ZoomInfo advantageously in the market, as it leverages dynamic and high-quality data to improve prediction accuracy and engagement strategies.
For retail investors, this development indicates a forward-thinking approach by ZoomInfo in enhancing its product offerings. The adoption of this new technology could drive higher customer retention and acquisition, potentially leading to increased revenue streams.
From a financial perspective, the introduction of ZoomInfo Copilot could positively impact ZoomInfo's revenue growth and market positioning. By doubling the number of sales opportunities for beta users and significantly reducing the time spent on manual tasks, Copilot demonstrates a tangible enhancement in productivity and efficiency. This could translate to higher sales conversions and a more streamlined sales process, providing a compelling value proposition for current and potential customers.
Considering that Copilot's beta users saw a 45% prediction accuracy in their pipelines, there's clear evidence of its practical utility. Investors should look at this as a promising indicator of product adoption and potential upsell opportunities. Moreover, the potential to capture a larger market share by offering a differentiated and effective AI-powered tool bodes well for ZoomInfo's future financial health.
However, investors should remain cautious of the implementation risks and the competitive landscape. While the technology sounds promising, the market's response and the actual user adoption rates will be important in determining its long-term success.
ZoomInfo Copilot's introduction aligns well with the growing trend of AI-driven solutions in the B2B sector. The market demand for such advanced tools that can optimize sales functions is on the rise, driven by the need for efficiency and better targeting in competitive environments. By addressing these needs with an AI solution backed by high-quality data, ZoomInfo is strategically positioning itself to capitalize on this market trend.
Furthermore, the real-time capabilities of Copilot, such as delivering breaking alerts and generating AI-guided email content, cater to the immediacy and personalization that modern sales strategies require. These features could enhance ZoomInfo's competitive edge, making it a more attractive option for businesses looking to streamline their go-to-market strategies.
For investors, this development suggests a positive outlook for ZoomInfo's market penetration and product differentiation. The ability of Copilot to deliver actionable insights and improve sales outcomes can lead to greater customer satisfaction and loyalty, fostering long-term growth.
ZoomInfo Copilot predicted nearly half of beta users' existing pipeline, doubled sales opportunities
Takeaways:
- New AI-powered platform applies AI to ZoomInfo’s world-leading B2B data
- ZoomInfo Copilot pushes insights and actions to your team’s fingertips, teeing up the right outreach for the most qualified leads at precisely the right moment
- ZoomInfo Copilot successfully predicted nearly half of beta users’ existing pipeline
ZoomInfo Copilot brings together all your data with high-quality ZoomInfo data and applies generative AI to predict your pipeline. (Photo: Business Wire)
ZoomInfo Copilot is a new version of our platform that applies AI to ZoomInfo’s world-leading B2B data. ZoomInfo Copilot brings together all your data with high-quality ZoomInfo data and applies generative AI to predict your pipeline. You get powerful AI-guided recommendations about who to contact, when to engage, and even what to say.
The First AI-Powered GTM Solution Based on High-Quality Data and Signals
ZoomInfo Copilot allows salespeople to seize time-sensitive opportunities in real time with Breaking Alerts delivered through Slack. These alerts can be shared across multiple channels, allowing teams to quickly triage emerging opportunities and act decisively on high-quality intent signals.
Marketers receive ranked and prioritized target accounts and in-market buyers, derived from millions of signals processed daily by our AI.
“What sets ZoomInfo’s Copilot apart from any other solution in the market is that it is sitting on top of our AI-ready trusted data foundation that drives decisions, personalization, and confidence,” ZoomInfo Founder and CEO Henry Schuck said. “AI is only as good as the data it's built on, and most solutions are layered on top of static CRM data.”
Key ZoomInfo Copilot features include:
- Buying Groups: Pulling insights from websites, case studies, earnings call summaries, and many more real-time signals, ZoomInfo Copilot automatically creates buying groups of individuals who are most likely to engage and align with their ideal customer profiles.
- Account Summaries: ZoomInfo Copilot aggregates first- and third-party data to provide users with detailed overviews of specific accounts, including pain points and use cases, upcoming deals, important contacts, a summary of previous engagements, and more.
- Copilot Chat: Chat can answer specific questions about a given account, giving users the answers they need quickly using conversational AI. Users can request answers on a range of account-level topics to get up to speed as quickly as possible.
- AI Email Generator: ZoomInfo Copilot's AI Email Generator allows users to quickly craft targeted, personalized emails at scale. Emails created using the AI Email Generator can be adjusted for tone and length, giving users the ability to quickly personalize emails for a range of audiences in a fraction of the time.
Our 20,000 Early Users Are Selling Smarter and Winning Faster
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ZoomInfo Copilot successfully predicted nearly half of beta users' existing pipeline.
45% of the open opportunities in their CRM had ZoomInfo Copilot signals telling them to engage. - On average, beta users created nearly twice as many sales opportunities compared to non-users in the same roles and companies.
- Beta users reduced their time spent on account research and manual tasks by 10 hours per week, giving them back almost a quarter of their time to spend on more value-added activities.
What Our Customers Are Saying
- “ZoomInfo Copilot allows me to jump right into accounts with knowledge of their buying intent and contacts.” – Danny Underhill, account manager at Lumen, a medical tech company.
- “Right out of the gate, ZoomInfo Copilot showed me several prospects most likely to engage that correctly fit our ICP, saving me time.” – Conner Watterud, BDR at FreightWaves, a supply chain market intelligence provider.
- “I recently started using ZoomInfo and Copilot and have already landed 4 meetings with active clients. The ability to identify Intent companies and narrow down our targeted buyer is amazing.” – Jeff Beadles, VP of Partnerships at Cornerstone RPO, a talent acquisition company.
- “With Copilot, I was able to swiftly pinpoint potential buyers within high-intent companies and identify those not yet included in a campaign.” – Joy Rohde, sales director at Earnix Inc, a global provider of SaaS solutions for financial services.
- “Copilot is crafting really great emails, and it doesn’t feel like an AI wrote it. It feels like it was personally written. We’ve gotten more responses and more opportunities, because we’re reaching more people.” – Derion McGriff, business development manager at Apricorn, a manufacturer of hardware-encrypted external data storage.
“Many organizations still struggle to provide frontline sellers with actionable go-to-market insights distilled from the myriad of available signals,” said Roger Beharry Lall, an analyst at International Data Corporation (IDC). “While AI can sift through mountains of data, solutions must be built on a foundation of fresh, accurate, and clean data in order to deliver meaningful intelligence. Suppliers like ZoomInfo that can combine robust data sets with novel AI capabilities will help customers lead their markets by enabling engagement to the right people with the right message at precisely the right moment.”
WATCH: ZoomInfo Copilot – From signal to sale in record time
Learn more about ZoomInfo Copilot today and dive deeper into Founder and CEO Henry Schuck's vision for the ZoomInfo Copilot platform.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240522613531/en/
Rob Morse
Senior Communications Manager
pr@zoominfo.com
Source: ZoomInfo
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