ZoomInfo Named a Leader in Intent Data Providers for B2B by Independent Research Firm
ZoomInfo (NASDAQ: ZI) has been recognized as a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025. The company received the highest possible scores across eight key criteria, including Collection Methodologies, Identity Resolution, and Data Security & Compliance.
The report highlighted ZoomInfo's diverse collection methodologies as a standout capability, encompassing web activity capture, proprietary freemium software offerings, and human outreach. The company's strategy and roadmap were noted for focusing on AI capabilities for data collection, analysis, and activation, supported by the largest R&D investment among evaluated providers.
According to Chief Product Officer Dominik Facher, this leadership recognition reflects their commitment to innovation and providing actionable intelligence for go-to-market teams.
ZoomInfo (NASDAQ: ZI) è stata riconosciuta come Leader nel The Forrester Wave™: Fornitori di Dati di Intento per B2B, Q1 2025. L'azienda ha ricevuto i punteggi più alti possibile in otto criteri chiave, tra cui Metodologie di Raccolta, Risoluzione dell'Identità e Sicurezza dei Dati & Conformità.
Il rapporto ha messo in evidenza le diverse metodologie di raccolta di ZoomInfo come una capacità distintiva, comprendente la cattura dell'attività web, offerte software freemium proprietarie e contatti umani. La strategia e la roadmap dell'azienda sono state riconosciute per il loro focus sulle capacità di intelligenza artificiale per la raccolta, l'analisi e l'attivazione dei dati, supportate dal più grande investimento in R&D tra i fornitori valutati.
Secondo il Chief Product Officer Dominik Facher, questo riconoscimento di leadership riflette il loro impegno per l'innovazione e la fornitura di informazioni utili per i team di go-to-market.
ZoomInfo (NASDAQ: ZI) ha sido reconocida como Líder en The Forrester Wave™: Proveedores de Datos de Intención para B2B, Q1 2025. La empresa recibió las puntuaciones más altas posibles en ocho criterios clave, incluyendo Metodologías de Recolección, Resolución de Identidad y Seguridad de Datos & Cumplimiento.
El informe destacó las diversas metodologías de recolección de ZoomInfo como una capacidad sobresaliente, que abarca la captura de actividad web, ofertas de software freemium propietario y contacto humano. La estrategia y la hoja de ruta de la empresa fueron reconocidas por centrarse en las capacidades de IA para la recolección, análisis y activación de datos, respaldadas por la mayor inversión en I+D entre los proveedores evaluados.
Según el Director de Producto Dominik Facher, este reconocimiento de liderazgo refleja su compromiso con la innovación y la provisión de inteligencia accionable para los equipos de go-to-market.
ZoomInfo (NASDAQ: ZI)는 2025년 1분기 B2B를 위한 의도 데이터 제공업체에 대한 The Forrester Wave™에서 리더로 인정받았습니다. 이 회사는 데이터 수집 방법론, 신원 확인, 데이터 보안 및 준수를 포함한 8가지 주요 기준에서 가능한 최고 점수를 받았습니다.
보고서는 ZoomInfo의 다양한 수집 방법론을 두드러진 능력으로 강조하며, 웹 활동 캡처, 독점 프리미엄 소프트웨어 제공 및 인간 접촉을 포함합니다. 회사의 전략과 로드맵은 데이터 수집, 분석 및 활성화를 위한 AI 기능에 초점을 맞추고 있으며, 평가된 공급업체 중 가장 큰 R&D 투자로 지원받고 있습니다.
최고 제품 책임자 도미닉 파허에 따르면, 이 리더십 인정은 혁신에 대한 그들의 헌신과 시장 진출 팀을 위한 실행 가능한 정보를 제공하는 것을 반영합니다.
ZoomInfo (NASDAQ: ZI) a été reconnue comme Leader dans The Forrester Wave™ : Fournisseurs de Données d'Intention pour B2B, Q1 2025. L'entreprise a obtenu les scores les plus élevés possibles dans huit critères clés, notamment les Méthodologies de Collecte, la Résolution d'Identité et la Sécurité des Données & Conformité.
Le rapport a mis en avant les diverses méthodologies de collecte de ZoomInfo comme une capacité remarquable, englobant la capture d'activité web, des offres de logiciels freemium propriétaires et des contacts humains. La stratégie et la feuille de route de l'entreprise ont été saluées pour leur concentration sur les capacités d'IA pour la collecte, l'analyse et l'activation des données, soutenues par le plus grand investissement en R&D parmi les fournisseurs évalués.
Selon le Chief Product Officer Dominik Facher, cette reconnaissance de leadership reflète leur engagement envers l'innovation et la fourniture d'informations exploitables pour les équipes de go-to-market.
ZoomInfo (NASDAQ: ZI) wurde als Marktführer im The Forrester Wave™: Anbieter von Intent-Daten für B2B, Q1 2025, anerkannt. Das Unternehmen erhielt die höchstmöglichen Bewertungen in acht wichtigen Kriterien, darunter Erfassungsmethoden, Identitätsauflösung und Datensicherheit & Compliance.
Der Bericht hob die vielfältigen Erfassungsmethoden von ZoomInfo als herausragende Fähigkeit hervor, die die Erfassung von Webaktivitäten, proprietäre Freemium-Softwareangebote und menschliche Kontaktaufnahme umfasst. Die Strategie und der Fahrplan des Unternehmens wurden dafür gelobt, sich auf KI-Fähigkeiten zur Datensammlung, -analyse und -aktivierung zu konzentrieren, unterstützt durch die größte F&E-Investition unter den bewerteten Anbietern.
Laut Chief Product Officer Dominik Facher spiegelt diese Anerkennung der Führung ihr Engagement für Innovation und die Bereitstellung umsetzbarer Informationen für Go-to-Market-Teams wider.
- Named Leader in Forrester Wave for B2B Intent Data
- Highest scores in 8 critical evaluation criteria
- Largest R&D investment among evaluated providers
- Strong intent capabilities across most industries
- None.
ZoomInfo received the highest possible scores in the collection methodologies, data security and compliance criteria
The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace and is based on analyst analysis and opinion. This ranking report provides a competitive positioning of technology providers, used as a starting point by end users who are evaluating technology to determine which vendors to ‘short list’ for further consideration in their own purchasing decisions.
The report recognized ZoomInfo with the highest scores possible across eight criteria, including Collection Methodologies, Identity Resolution, Data Security & Compliance, Future Proofing Data Collection, Insight Generation and Recommended Action, Data Integration & Delivery, Roadmap, and Partner Ecosystem. It also stated that “ZoomInfo offers strong intent capabilities across most industries.”
“We believe being identified as a Leader by Forrester in B2B Intent – as well as Marketing & Sales Data – is recognition of ZoomInfo’s momentum in innovation,” ZoomInfo Chief Product Officer Dominik Facher said. “To us, this reflects our relentless innovation and dedication to providing actionable intelligence that empowers go-to-market teams to engage the right accounts and contacts at the right time, driving meaningful action and revenue growth. With the largest R&D investment among providers in this evaluation, we remain committed to future-proofing our solutions, ensuring compliance, and delivering the insights businesses need to succeed.”
Strategy & Roadmap
The report says ”ZoomInfo’s strategy and roadmap are heavily focused on harnessing the emerging capabilities of AI for data collection, analysis, and activation. This impressive development plan is made possible through the largest R&D investment of any provider in this evaluation.”
It also noted that “an extensive ecosystem of partners is a suitable complement to its strategic advantage as one of the most entrenched data providers in B2B.”
Standout Capability: Diverse Set of Collection Methodologies
Additionally, the report states that for ZoomInfo, “a diverse set of collection methodologies is a standout capability, ranging from traditional web activity capture to collection from proprietary freemium software offerings and human outreach.”
The report also cites that “In recent years, ZoomInfo has shown a focus on data compliance and future-proofing collection, while identity resolution and data integration are as advanced as you would expect from a top data company.”
Access a copy of The 2025 Forrester Wave™ for B2B Intent to learn more.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit www.zoominfo.com.
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Media Contact:
Rob Morse
Senior Communications Manager
pr@zoominfo.com
Source: ZoomInfo
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