KFC U.K. & Ireland & FareShare Launch Campaign To Raise Awareness of Community Kitchens and Drive More Volunteers

Rhea-AI Summary

KFC U.K. & Ireland, in partnership with FareShare, introduces 'Bucket Bike' to raise awareness of community kitchens and volunteers. The initiative follows the redistribution of 1 million meals by KFC through FareShare. Research highlights the lack of awareness of community kitchens in the UK.

NORTHAMPTON, MA / ACCESSWIRE / April 11, 2024 / Yum! Brands
by Fiona Briggs

Originally Published by Retail Times

KFC U.K. & Ireland and food redistribution charity FareShare today reveal a new ‘Bucket Bike' designed to raise awareness of community kitchens and the need for more of the volunteers who power them. This comes as KFC hits the milestone of 1 million meals redistributed via FareShare.

The joint action is being driven by shocking new research commissioned by KFC and FareShare revealing that 51% of Brits don't know if there is a community kitchen in their area. Indeed, whilst 31% of us could confidently locate a local food bank and 26% a local animal welfare charity, just one in ten (10%) could say the same for a community kitchen.

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SOURCE: Yum! Brands

View the original press release on accesswire.com

FAQ

How many meals have been redistributed by KFC through FareShare?

KFC has redistributed 1 million meals via FareShare.

What is the purpose of the 'Bucket Bike' introduced by KFC U.K. & Ireland and FareShare?

The 'Bucket Bike' is designed to raise awareness of community kitchens and the need for more volunteers.

What percentage of Brits are unaware of the presence of community kitchens in their area?

51% of Brits do not know if there is a community kitchen in their area.

How many Brits can confidently locate a local food bank?

31% of Brits can confidently locate a local food bank.

What percentage of Brits can locate a local animal welfare charity?

26% of Brits can locate a local animal welfare charity.

What percentage of Brits can locate a community kitchen in their area?

Only 10% of Brits can locate a community kitchen in their area.