Welcome to our dedicated page for Bath & Body Works news (Ticker: BBWI), a resource for investors and traders seeking the latest updates and insights on Bath & Body Works stock.
Bath & Body Works, Inc. (NYSE: BBWI) generates a steady flow of news centered on its personal care and home fragrance business, its strategic plans and its capital markets activity. Company press releases highlight product launches, major promotional events, leadership updates, hiring initiatives and quarterly financial results, giving investors and followers insight into how the brand is evolving.
Recent news has showcased fragrance innovation, such as refreshed rose-focused collections including Nocturnal Rose, Covered in Roses, Rose, "Inspire Love" Rose & Vanilla and Heirloom Rose, offered in formats like fine fragrance mists, body creams, lotions, eau de parfum, candles and body washes. Other updates cover large-scale retail events like the Annual Candle Day promotion, featuring exclusive new scents, limited-edition 3‑wick candles and fan-favorite throwbacks, which the company describes as one of its biggest shopping events of the year.
Bath & Body Works also issues news on its strategic transformation and financial performance, including quarterly net sales, earnings per diluted share and updates to full-year guidance. These releases outline the Consumer First Formula priorities—product, brand, marketplace and efficiency—and describe how the company is investing in digital experiences, assortment and operations. Additional announcements include participation in investor conferences, regular dividend declarations and large seasonal hiring plans to support its store and distribution center network during peak periods.
This BBWI news page aggregates such company-issued updates, allowing readers to follow developments in product strategy, promotional events, financial results and corporate initiatives in one place.
Bath & Body Works (NYSE:BBWI) launched a limited-edition Star Wars: The Mandalorian and Grogu collection, debuting May 4 for rewards members and May 11 for all customers in the US and Canada, with international rollout to 40+ markets by end of 2026. The assortment includes three original fragrances, 26 product forms, candles, home fragrance and collectible accessories.
The three scents are Force Flow, Bounty Hunter and Ice Planet (loyalty-exclusive candle). Select items have regional availability limits.
Bath & Body Works (NYSE: BBWI) appointed Veronique Gabai-Pinsky as its first-ever chief brand & product officer, effective May 18, 2026. She will join the Executive Leadership Team and report to CEO Daniel Heaf, leading brand, product, creative and design to accelerate innovation and reignite the brand.
Gabai-Pinsky has ~30 years of experience across beauty, fragrance, fashion and luxury, including roles at Estée Lauder, Vera Wang, Symrise, Guerlain and L'Oréal, and has served as a creative product & brand adviser to Bath & Body Works since November 2025.
Bath & Body Works (NYSE:BBWI) marks the 20th anniversary of Japanese Cherry Blossom, a signature fragrance launched in 2006 that has generated more than $1.5 billion in lifetime sales. The brand debuts a complementary scent, Forever Cherry Blossom, and brings back the early 2000s Cherry Blossom as an online exclusive. Created with master perfumer Harry Fremont, Japanese Cherry Blossom is sold in 50+ countries and ranks among the brand’s top international best-sellers. All three fragrances are available now online and in Bath & Body Works stores.
Bath & Body Works (BBWI) and Vera Bradley launched a limited-edition Mother’s Day collection featuring a new hero fragrance, Peach Blossom & Nectar, plus Pink Berry Burst and Blue Washed Sky. Rewards members get early access Mar 22; full U.S. and Canada launch Mar 23, 2026, with international rollout to 40+ markets later in the year. The assortment spans body care, home fragrance, decor and accessories across 22 forms, priced from $1.95 to $69.95, and includes exclusive Vera Bradley patterns and collectible accessories.
Bath & Body Works (NYSE: BBWI) reported fourth-quarter net sales of $2,724 million (down 2%) and diluted EPS of $1.99 (adjusted EPS $2.05/b). Full-year 2025 net sales were
Bath & Body Works (BBWI) launches a limited‑time PEEPS® spring collection featuring the new marshmallow gourmand fragrance Peepin’ It Real. The assortment spans body care, home fragrance, décor and accessories and will be available to loyalty members online March 1 and to all customers March 2 in the U.S. and Canada.
Bath & Body Works (NYSE:BBWI) officially launched an authorized storefront on Amazon U.S. on February 20, 2026, making a curated selection of iconic fragrances and best-selling body and home products available to U.S. shoppers.
This move advances the brand’s Consumer First Formula, expands third-party distribution, and follows a college campus rollout that grew from 600 to more than 1,000 locations.
Bath & Body Works (NYSE: BBWI) will report fourth quarter and fiscal 2025 results before market open on March 4, 2026. A conference call with CEO Daniel Heaf and CFO Eva Boratto is set for 8:30 a.m. ET. Supplemental materials will post ~90 minutes before the call and the webcast replay will be archived for 90 days.
The company operates 1,934 U.S. and Canada stores and 544 international franchised locations, and maintains an online storefront at bathandbodyworks.com as of Nov 1, 2025.
Bath & Body Works (NYSE:BBWI) launches a new Disney Princess Collection in U.S. and Canada on Feb. 13, 2026, with an international rollout starting mid‑March to reach more than 40 markets by year‑end. The 92‑product assortment spans fine fragrance mist, body care, candles and accessories, with prices from $1.95 to $125.00. Five new fragrances plus two returning fan favorites and collectible accessories are highlighted; rewards members receive early access on Feb. 12, 2026.
Bath & Body Works (NYSE: BBWI) declared a regular quarterly cash dividend of $0.20 per share, payable on March 6, 2026 to shareholders of record at the close of business on February 20, 2026.
The company operates 1,934 company-operated U.S. and Canada stores, 544 international franchised locations, and an online storefront at bathandbodyworks.com (as of November 1, 2025).