Yerbaé Expands Distribution with Four New Partnerships, Creating Synergies with Safety Shot's Operations
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) has announced new distribution partnerships with four major distributors to service Smith's Food & Drug locations across the western United States. The partnerships with Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage will make Yerbaé's beverages available in over 100 Smith's locations across Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming.
The expansion aligns with Safety Shot's (Nasdaq: SHOT) strategic growth plans, following their agreement to acquire Yerbaé. The distributors will carry Yerbaé's 12oz functional beverage line, including flavors like Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist. The partnership is expected to create synergies for Safety Shot through expanded distribution networks and potential collaboration opportunities.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) ha annunciato nuove partnership per la distribuzione con quattro importanti distributori per servire le località Smith's Food & Drug negli Stati Uniti occidentali. Le collaborazioni con Carlson Distributing, Bison Beverage, George's Distributing e Craig Stein Beverage renderanno disponibili le bevande di Yerbaé in oltre 100 punti vendita Smith's in Utah, Nevada, Nuovo Messico, Arizona, Montana, Idaho e Wyoming.
L'espansione è in linea con i piani di crescita strategici di Safety Shot (Nasdaq: SHOT), dopo l'accordo per acquisire Yerbaé. I distributori porteranno la linea di bevande funzionali da 12 oz di Yerbaé, includendo gusti come Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet e Peachy Mimosa Twist. Si prevede che la partnership crei sinergie per Safety Shot attraverso reti di distribuzione ampliate e potenziali opportunità di collaborazione.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) ha anunciado nuevas asociaciones de distribución con cuatro importantes distribuidores para atender las ubicaciones de Smith's Food & Drug en el oeste de los Estados Unidos. Las asociaciones con Carlson Distributing, Bison Beverage, George's Distributing y Craig Stein Beverage harán que las bebidas de Yerbaé estén disponibles en más de 100 ubicaciones de Smith's en Utah, Nevada, Nuevo México, Arizona, Montana, Idaho y Wyoming.
La expansión se alinea con los planes estratégicos de crecimiento de Safety Shot (Nasdaq: SHOT), tras su acuerdo para adquirir Yerbaé. Los distribuidores llevarán la línea de bebidas funcionales de 12 oz de Yerbaé, que incluye sabores como Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet y Peachy Mimosa Twist. Se espera que la asociación genere sinergias para Safety Shot a través de redes de distribución ampliadas y posibles oportunidades de colaboración.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)가 서부 미국의 Smith's Food & Drug 매장을 위해 4개의 주요 유통업체와 새로운 유통 파트너십을 발표했습니다. Carlson Distributing, Bison Beverage, George's Distributing 및 Craig Stein Beverage와의 파트너십을 통해 Utah, Nevada, New Mexico, Arizona, Montana, Idaho, Wyoming 전역에 있는 100개 이상의 Smith's 매장에서 Yerbaé의 음료를 구매할 수 있게 됩니다.
이번 확장은 Safety Shot (Nasdaq: SHOT)의 전략적 성장 계획과 맞물리며, Yerbaé를 인수하기로 한 그들의 계약 이후 처음 발표된 것입니다. 유통업체들은 Yerbaé의 12oz 기능성 음료 라인을 제공하며, Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, Peachy Mimosa Twist와 같은 다양한 맛이 포함됩니다. 이번 파트너십은 확대된 유통 네트워크와 잠재적인 협업 기회를 통해 Safety Shot에 시너지를 창출할 것으로 기대됩니다.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) a annoncé de nouveaux partenariats de distribution avec quatre grands distributeurs pour desservir les points de vente Smith's Food & Drug dans l'ouest des États-Unis. Les partenariats avec Carlson Distributing, Bison Beverage, George's Distributing et Craig Stein Beverage permettront de rendre les boissons de Yerbaé disponibles dans plus de 100 points de vente Smith's à travers l'Utah, le Nevada, le Nouveau-Mexique, l'Arizona, le Montana, l'Idaho et le Wyoming.
Cette expansion s'inscrit dans les plans de croissance stratégique de Safety Shot (Nasdaq: SHOT), suite à leur accord pour acquérir Yerbaé. Les distributeurs porteront la ligne de boissons fonctionnelles de 12 oz de Yerbaé, comprenant des saveurs comme Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet et Peachy Mimosa Twist. Ce partenariat devrait créer des synergies pour Safety Shot grâce à des réseaux de distribution élargis et des opportunités de collaboration potentielles.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) hat neue Vertriebs Partnerschaften mit vier großen Distributoren bekannt gegeben, um die Standorte von Smith's Food & Drug im Westen der USA zu bedienen. Die Partnerschaften mit Carlson Distributing, Bison Beverage, George's Distributing und Craig Stein Beverage werden die Getränke von Yerbaé in über 100 Smith's Standorten in Utah, Nevada, New Mexico, Arizona, Montana, Idaho und Wyoming verfügbar machen.
Die Expansion stimmt mit den strategischen Wachstumsplänen von Safety Shot (Nasdaq: SHOT) überein, nachdem die Vereinbarung zur Übernahme von Yerbaé getroffen wurde. Die Distributoren werden die funktionale Getränkelinie von Yerbaé in 12 oz Carry, einschließlich Geschmäcker wie Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet und Peachy Mimosa Twist, führen. Es wird erwartet, dass die Partnerschaft Synergien für Safety Shot durch erweiterte Vertriebsnetzwerke und potenzielle Kollaborationsmöglichkeiten schafft.
- Secured distribution partnerships to expand into 100+ Smith's Food & Drug locations across 7 states
- Strategic alignment with Safety Shot's acquisition plans, creating potential distribution synergies
- Entry into Kroger's subsidiary network, North America's largest grocery chain
- None.
SCOTTSDALE, Ariz., Jan. 10, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, announced today new partnerships with Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage to service Smith’s Food & Drug locations across the western United States. Smith’s Food & Drug, a regional grocery chain with locations in Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming, is a subsidiary of Kroger, the largest grocery chain in North America. Through these new distribution agreements, Yerbae will be available in more than 100 Smith's locations across the region. This expansion aligns with the strategic growth plans of Safety Shot, Inc. (Nasdaq: SHOT), which has agreed to acquire Yerbaé.
Carlson Distributing will cover Utah, Bison Beverage will serve Wyoming, George’s Distributing will manage Montana, and Craig Stein Beverage will handle Boise, Idaho. Together, these distributors will ensure Yerbae’s availability in more than 100 Smith's stores.
"Partnering with Carlson, Bison, George’s, and Craign Stein is an exciting step in our mission to provide more consumers with Yerbaé’s refreshing and energizing beverages," said Todd Gibson, CEO and Co-Founder of Yerbaé. "We’re thrilled to expand our footprint and make Yerbaé available to even more consumers throughout these 7 states."
The new distributors will deliver Yerbaé's latest 12oz functional beverage line, including Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist.
This expansion strengthens Yerbaé's position in the west coast, where demand for healthier and functional beverage options continues to grow.
Expanding Distribution Network Creates Synergies for Safety Shot
Yerbaé's retail success is supported by a growing distribution network. Over 1,000 new brands enter the market each year seeking retail distribution and distributor alignments. Yerbaé’s growth within these distributors marks significant strides in chain driven retail business like Smith’s, but also positions the company strategically across multiple new regional account locations and independent retailers. Within this segment of business, distribution is complemented with field sales and merchandising support, effectively building financial strength in incremental case deliveries, sales and management of retail stock positioning.
These new partnerships are expected to create synergies for Safety Shot by providing access to an expanded distribution network and new opportunities for collaboration. Safety Shot may explore leveraging these relationships to introduce its innovative wellness products to a wider audience and potentially collaborate with these distributors on joint marketing and sales initiatives. for both brands through streamlined logistics and distribution.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed business combination between SHOT and Yerbaé. All statements other than statements of historical facts contained in this press release, including statements regarding Pubco’s, SHOT’ or Yerbaé’s future results of operations and financial position, Pubco’s, SHOT’ and Yerbaé’s business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Pubco, SHOT and Yerbaé, and the expected value of the combined company after the transactions, are forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, the following risks relating to the proposed business combination: the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of SHOT’ securities; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the inability to complete the transactions contemplated by the definitive agreement, including due to failure to obtain approval of the shareholders of SHOT or other conditions to closing in the definitive agreement; the inability to obtain or maintain the listing of SHOT ordinary shares on Nasdaq following the business combination; the risk that the transactions contemplated by the business combination disrupt current plans and operations of SHOT as a result of the announcement and consummation of these transactions; the ability to recognize the anticipated benefits of the business combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs related to the business combination; changes in applicable laws or regulations; the possibility that Yerbaé or SHOT may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties to be identified in the Registration Statement and accompanying proxy statement/prospectus (when available) relating to the transactions, including those under “Risk Factors” therein, and in other filings with the SEC made by SHOT. Moreover, Yerbaé and SHOT operate in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s and SHOT’ control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. None of Yerbaé or SHOT gives any assurance that either Yerbaé or SHOT will achieve its expectations. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé and SHOT assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
What new distribution partnerships did Yerbaé (YERBF) announce in January 2024?
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