Safety Shot CEO Jarrett Boon and Yerbaé CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) and Safety Shot (Nasdaq: SHOT) announced their CEOs will participate in the FORCE Family Webinar on February 25, 2025, to discuss their plans to disrupt the functional beverage market. The webinar follows the January 7, 2025 definitive arrangement agreement between the companies, marking a strategic acquisition that combines Safety Shot's wellness solutions with Yerbaé's plant-based energy drinks.
The merger aims to leverage synergies in distribution, supply chain, product development, and marketing across multiple channels. Yerbaé, founded in 2017, produces zero sugar, zero calorie functional beverages using yerba mate, which contains 196 different vitamins, minerals, and nutrients. The webinar will feature CEOs Jarrett Boon and Todd Gibson discussing their strategic vision and five-year growth plans through market penetration and product innovation.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) e Safety Shot (Nasdaq: SHOT) hanno annunciato che i loro CEO parteciperanno al FORCE Family Webinar il 25 febbraio 2025, per discutere i loro piani di rivoluzionare il mercato delle bevande funzionali. Il webinar segue l'accordo definitivo del 7 gennaio 2025 tra le aziende, segnando un'acquisizione strategica che combina le soluzioni per il benessere di Safety Shot con le bevande energetiche a base vegetale di Yerbaé.
La fusione mira a sfruttare le sinergie nella distribuzione, nella catena di approvvigionamento, nello sviluppo del prodotto e nel marketing attraverso più canali. Yerbaé, fondata nel 2017, produce bevande funzionali senza zucchero e senza calorie utilizzando yerba mate, che contiene 196 diverse vitamine, minerali e nutrienti. Il webinar presenterà i CEO Jarrett Boon e Todd Gibson che discuteranno della loro visione strategica e dei piani di crescita quinquennali attraverso la penetrazione del mercato e l'innovazione del prodotto.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) y Safety Shot (Nasdaq: SHOT) anunciaron que sus CEOs participarán en el FORCE Family Webinar el 25 de febrero de 2025, para discutir sus planes de revolucionar el mercado de bebidas funcionales. El webinar sigue al acuerdo definitivo del 7 de enero de 2025 entre las empresas, marcando una adquisición estratégica que combina las soluciones de bienestar de Safety Shot con las bebidas energéticas a base de plantas de Yerbaé.
La fusión tiene como objetivo aprovechar sinergias en distribución, cadena de suministro, desarrollo de productos y marketing a través de múltiples canales. Yerbaé, fundada en 2017, produce bebidas funcionales sin azúcar y sin calorías utilizando yerba mate, que contiene 196 vitaminas, minerales y nutrientes diferentes. El webinar contará con los CEOs Jarrett Boon y Todd Gibson discutiendo su visión estratégica y los planes de crecimiento a cinco años a través de la penetración de mercado y la innovación de productos.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)와 Safety Shot (Nasdaq: SHOT)는 2025년 2월 25일 FORCE Family Webinar에 그들의 CEO가 참여하여 기능성 음료 시장을 혁신할 계획에 대해 논의할 것이라고 발표했습니다. 이 웹 세미나는 2025년 1월 7일 두 회사 간의 최종 계약 협정에 이어 진행되며, Safety Shot의 웰니스 솔루션과 Yerbaé의 식물 기반 에너지 음료를 결합하는 전략적 인수를 의미합니다.
이번 합병은 유통, 공급망, 제품 개발 및 마케팅에서의 시너지를 활용하는 것을 목표로 하고 있습니다. 2017년에 설립된 Yerbaé는 196가지의 다양한 비타민, 미네랄 및 영양소가 포함된 예르바 마테를 사용하여 설탕과 칼로리가 없는 기능성 음료를 생산합니다. 이번 웹 세미나에서는 CEO인 Jarrett Boon과 Todd Gibson이 시장 침투와 제품 혁신을 통한 전략적 비전 및 5년 성장 계획에 대해 논의할 것입니다.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) et Safety Shot (Nasdaq: SHOT) ont annoncé que leurs PDG participeront au FORCE Family Webinar le 25 février 2025 pour discuter de leurs plans de disruption du marché des boissons fonctionnelles. Ce webinaire fait suite à l'accord définitif du 7 janvier 2025 entre les entreprises, marquant une acquisition stratégique qui combine les solutions de bien-être de Safety Shot avec les boissons énergétiques à base de plantes de Yerbaé.
La fusion vise à tirer parti des synergies dans la distribution, la chaîne d'approvisionnement, le développement de produits et le marketing à travers plusieurs canaux. Yerbaé, fondée en 2017, produit des boissons fonctionnelles sans sucre et sans calories utilisant de la yerba mate, qui contient 196 vitamines, minéraux et nutriments différents. Le webinaire mettra en vedette les PDG Jarrett Boon et Todd Gibson discutant de leur vision stratégique et de leurs plans de croissance sur cinq ans grâce à la pénétration du marché et à l'innovation produit.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) und Safety Shot (Nasdaq: SHOT) haben angekündigt, dass ihre CEOs am FORCE Family Webinar am 25. Februar 2025 teilnehmen werden, um ihre Pläne zur Revolutionierung des Marktes für funktionale Getränke zu diskutieren. Das Webinar folgt auf die endgültige Vereinbarung vom 7. Januar 2025 zwischen den Unternehmen, die eine strategische Übernahme markiert, die die Wellness-Lösungen von Safety Shot mit den pflanzenbasierten Energydrinks von Yerbaé kombiniert.
Die Fusion zielt darauf ab, Synergien in den Bereichen Distribution, Lieferkette, Produktentwicklung und Marketing über mehrere Kanäle hinweg zu nutzen. Yerbaé, gegründet im Jahr 2017, produziert zuckerfreie und kalorienfreie funktionale Getränke mit Yerba Mate, das 196 verschiedene Vitamine, Mineralien und Nährstoffe enthält. Im Webinar werden die CEOs Jarrett Boon und Todd Gibson ihre strategische Vision und die fünfjährigen Wachstumspläne durch Marktdurchdringung und Produktinnovation diskutieren.
- Strategic merger announcement combining complementary product lines
- Multiple synergy opportunities in distribution, supply chain, and marketing
- Expansion potential through new market penetration and product innovation
- None.
SCOTTSDALE, Ariz., Feb. 24, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé”), a plant-based energy beverage company, and Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot”) a wellness and dietary supplement company, today announced that their respective CEOs, Todd Gibson and Jarrett Boon, will join the FORCE Family Webinar to provide insights on how Yerbaé and Safety Shot plans to disrupt the functional beverage market.
The webinar is scheduled for Tuesday, February 25, at 12:00 PM ET / 9:00 AM PT.
On January 8, 2025, Yerbaé and Safety Shot announced the execution of a definitive arrangement agreement dated January 7, 2025, marking a major step toward redefining the landscape of healthy and functional beverages. This proposed strategic acquisition (the “Transaction”) aims to bring together Safety Shot’s groundbreaking wellness solutions with Yerbaé’s popular line of plant-based energy drinks.
The combined companies will look to leverage multiple inherent synergies in distribution, supply chain, product development, and marketing, positioning them for success across multiple distribution channels.
Register for this exclusive webinar to hear from Jarrett Boon and Todd Gibson about their strategic vision and growth plans, including strategies for significant business expansion over the next five years through new market penetration and product innovation.
Register here:
https://forcefamilyoffice.com/events/consumer/safety-shot-coming-february-25-2025/
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. Safety Shot, Inc. is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release, Yerbaé’s and Safety Shot’s business strategy, prospective costs, timing and the completion and any successes derived therefrom from the proposed business combination between Yerbaé and Safety Shot, are all forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector, the risk that the Transaction may not be completed in a timely manner or at all, which may adversely affect the price of Yerbaé’s securities; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
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