Yerbae Expands Colorado Distribution Through Eagle Rock Distributing and King Soopers, Seeking to Mirror Safety Shot’s Success in Major Supermarket Chains
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) has announced a new distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations throughout Colorado. King Soopers, a Kroger subsidiary, is a major supermarket chain in the Rocky Mountain region.
The partnership will distribute Yerbaé's latest beverage lineup, featuring Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist flavors. These products are zero sugar, zero calorie, non-GMO, and gluten-free. The expansion aims to mirror Safety Shot Inc.'s success in securing distribution agreements with major supermarket chains across the United States.
This strategic move comes amid increasing consumer demand for plant-based, better-for-you alternatives in the beverage sector. Safety Shot Inc. is currently in the process of acquiring Yerbaé.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) ha annunciato un nuovo accordo di distribuzione con Eagle Rock Distributing Company per distribuire la sua linea di bevande funzionali da 12oz nei negozi King Soopers in Colorado. King Soopers, una filiale di Kroger, è una grande catena di supermercati nella regione delle Montagne Rocciose.
La partnership distribuirà l'ultima linea di bevande di Yerbaé, con i gusti Mango Passionfruit, Black Cherry Pineapple e Peachy Mimosa Twist. Questi prodotti sono senza zucchero, senza calorie, non OGM e senza glutine. L'espansione mira a rispecchiare il successo di Safety Shot Inc. nell'assicurarsi accordi di distribuzione con grandi catene di supermercati negli Stati Uniti.
Questa mossa strategica avviene in un contesto di crescente domanda da parte dei consumatori per alternative vegetali più salutari nel settore delle bevande. Safety Shot Inc. è attualmente in procinto di acquisire Yerbaé.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) ha anunciado un nuevo acuerdo de distribución con Eagle Rock Distributing Company para distribuir su línea de bebidas funcionales de 12oz en las tiendas King Soopers en Colorado. King Soopers, una subsidiaria de Kroger, es una gran cadena de supermercados en la región de las Montañas Rocosas.
La asociación distribuirá la última línea de bebidas de Yerbaé, que incluye los sabores Mango Passionfruit, Black Cherry Pineapple, y Peachy Mimosa Twist. Estos productos son sin azúcar, sin calorías, no OGM y sin gluten. La expansión busca reflejar el éxito de Safety Shot Inc. en asegurar acuerdos de distribución con grandes cadenas de supermercados en los Estados Unidos.
Este movimiento estratégico se produce en medio de una creciente demanda de los consumidores por alternativas basadas en plantas y más saludables en el sector de bebidas. Safety Shot Inc. está en proceso de adquirir Yerbaé.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)는 Eagle Rock Distributing Company와 협력하여 콜로라도의 King Soopers 매장에 12oz 기능성 음료 라인을 유통하기 위한 새로운 유통 계약을 발표했습니다. King Soopers는 Kroger의 자회사로, 록키산맥 지역의 주요 슈퍼마켓 체인입니다.
이번 파트너십은 Mango Passionfruit, Black Cherry Pineapple 및 Peachy Mimosa Twist 맛이 포함된 Yerbaé의 최신 음료 라인을 유통할 것입니다. 이 제품들은 무설탕, 무칼로리, 비유전자변형 및 글루텐 프리입니다. 확장은 미국 전역의 대형 슈퍼마켓 체인과의 유통 계약을 확보한 Safety Shot Inc.의 성공을 반영하는 것을 목표로 합니다.
이 전략적 조치는 음료 분야에서 식물 기반의 건강한 대안에 대한 소비자 수요가 증가하고 있는 가운데 이루어졌습니다. Safety Shot Inc.는 현재 Yerbaé를 인수하는 절차에 있습니다.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) a annoncé un nouvel accord de distribution avec Eagle Rock Distributing Company pour distribuer sa ligne de boissons fonctionnelles de 12oz dans les magasins King Soopers à travers le Colorado. King Soopers, une filiale de Kroger, est une grande chaîne de supermarchés dans la région des montagnes Rocheuses.
Le partenariat distribuera la dernière gamme de boissons de Yerbaé, avec les saveurs Mango Passionfruit, Black Cherry Pineapple et Peachy Mimosa Twist. Ces produits sont sans sucre, sans calorie, non OGM et sans gluten. L'expansion vise à refléter le succès de Safety Shot Inc. dans l'obtention d'accords de distribution avec des grandes chaînes de supermarchés aux États-Unis.
Cette démarche stratégique intervient dans un contexte de demande croissante des consommateurs pour des alternatives à base de plantes et plus saines dans le secteur des boissons. Safety Shot Inc. est actuellement en train d'acquérir Yerbaé.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) hat eine neue Vertriebsvereinbarung mit Eagle Rock Distributing Company bekannt gegeben, um seine 12oz funktionale Getränkeserie in King Soopers-Filialen in Colorado zu vertreiben. King Soopers, eine Tochtergesellschaft von Kroger, ist eine große Supermarktkette in der Rocky-Mountain-Region.
Die Partnerschaft wird die neuesten Getränke von Yerbaé vertreiben, die die Geschmacksrichtungen Mango Passionfruit, Black Cherry Pineapple und Peachy Mimosa Twist umfasst. Diese Produkte enthalten keinen Zucker, keine Kalorien, sind nicht gentechnisch verändert und glutenfrei. Die Expansion zielt darauf ab, den Erfolg von Safety Shot Inc. bei der Sicherung von Vertriebsvereinbarungen mit großen Supermarktkette in den Vereinigten Staaten widerzuspiegeln.
Dieser strategische Schritt erfolgt vor dem Hintergrund einer steigenden Nachfrage der Verbraucher nach pflanzlichen, gesünderen Alternativen im Getränkebereich. Safety Shot Inc. befindet sich derzeit im Prozess der Übernahme von Yerbaé.
- New distribution agreement expanding product reach throughout Colorado via King Soopers chain
- Strategic partnership with established distributor Eagle Rock enhancing market presence
- Alignment with Safety Shot's acquisition process and distribution strategy
- None.
SCOTTSDALE, Ariz., Feb. 04, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, today announced a new distribution agreement with Eagle Rock Distributing Company (“Eagle Rock”), a full-service beverage distributor servicing retailers across Georgia and Colorado. Under the agreement, Eagle Rock will distribute Yerbae’s 12oz functional beverage product line to King Soopers locations throughout Colorado. King Soopers, a subsidiary of Kroger, is one of the largest supermarket chains in the Rocky Mountain region.
This strategic partnership comes amidst a surge in consumer demand for plant-based, better-for-you alternatives in the beverage sector. Yerbaé, with its commitment to clean ingredients and natural energy, is well-positioned to capitalize on this trend, particularly within the expansive King Soopers network.
Eagle Rock Distributing Company has been a trusted partner for premium beverage brands in Colorado, known for its commitment to quality service and extensive experience in the beverage distribution space. The company’s established network will ensure that Yerbae’s products reach King Soopers locations throughout the state, from Denver to Boulder to Colorado Springs.
“We’re extremely excited to be working with Eagle Rock Distributing,” said Todd Gibson, CEO and Co-Founder of Yerbaé. “Colorado consumers are increasingly focused on health and wellness, and Yerbae’s clean, plant-based functional beverages are the perfect fit for this market. We’ve seen strong sales in the region from other retailers, and this partnership with Eagle Rock will ensure that King Soopers customers across the state have easy access to our products. We’re confident that Eagle Rock’s local expertise and excellent service will help us grow our presence in Colorado and continue meeting the demand for healthier beverage options.”
This expansion seeks to mirror Safety Shot, Inc.’s (Nasdaq: SHOT) success, which is in the process of acquiring Yerbaé, in securing distribution agreements with major supermarket chains across the United States, including a leading chain with over 2,400 stores in 35 states and a prominent Midwestern chain with over 285 stores across eight states.
Expanding Product Availability and Empowering Consumers
Eagle Rock will be delivering Yerbae’s latest 12oz functional beverage lineup, featuring the tantalizing flavors of Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist. This expansion provides King Soopers’ customers with an even wider selection of zero sugar, zero calorie, non-GMO, and gluten-free beverages, empowering them to make healthy choices without sacrificing taste or enjoyment.
Synergies with Safety Shot and Future Growth
This distribution agreement with Eagle Rock and King Soopers reinforces Yerbaé’s commitment to expanding its retail footprint and making its products more accessible to health-conscious consumers. This strategy aligns with the approach of Safety Shot, Inc., which is in the process of acquiring Yerbaé, and its focus on securing prominent placements within both convenience stores and major supermarket chains.
“Yerbaé’s expansion into King Soopers reflects a shared vision with Safety Shot to provide consumers with convenient access to innovative and healthy beverage choices,” said Jarrett Boon, CEO of Safety Shot, Inc. “We are confident that this partnership will be mutually beneficial and contribute to the continued growth of both brands.”
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. Safety Shot, Inc. is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release, including statements regarding Eagle Rock’s ability to help Yerbaé grow its presence in Colorado, Yerbaé’s ability to capitalize on growing consumer demand for plant-based, better-for-you alternatives in the beverage sector in Colorado or elsewhere, particularly within the expansive King Soopers network, Yerbaé’s and SHOT’s business strategy, prospective costs, timing and the completion and any successes derived therefrom from the proposed business combination between Yerbaé and SHOT, are all forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s inability to grow its presence in Colorado and, in connection therewith, its ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector, the risk that the Yerbaé and SHOT transaction may not be completed in a timely manner or at all, which may adversely affect the price of Yerbaé’s securities; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
What is the new distribution agreement between Yerbaé (YERBF) and Eagle Rock Distributing?
Which new flavors will Yerbaé (YERBF) distribute through King Soopers in 2025?
How does the Eagle Rock distribution deal align with Safety Shot's acquisition of Yerbaé (YERBF)?
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