STOCK TITAN

Wheels Up Announces Reverse Stock Split

Rhea-AI Impact
(Very High)
Rhea-AI Sentiment
(Very Negative)

Wheels Up (NYSE: UP) will complete a 1-for-20 reverse stock split effective after market close on April 24, 2026, with trading on a split-adjusted basis expected to begin April 27, 2026. The company expects outstanding shares to fall from ~725 million to ~36 million and authorized common shares to drop from 1.5 billion to 75 million.

The company says the Reverse Stock Split aims to align its share count with peers, regain NYSE listing compliance if the share price meets $1.00 requirements, and qualify for inclusion in the Russell 3000.

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Positive

  • Shares reduced from ~725M to ~36M (1-for-20)
  • Authorized shares lowered from 1.5B to 75M
  • Potential NYSE compliance if share price meets $1.00 requirement
  • Russell 3000 eligibility possible after split-adjusted price meets criteria

Negative

  • Authorized-share cap reduced to 75M may limit future equity issuances
  • Warrant adjustment makes each warrant exercisable for 1/200th share at $2,300 per whole share
  • Fractional-share cashouts paid in cash without interest, subject to tax withholding

News Market Reaction – UP

-22.55% 3.5x vol
27 alerts
-22.55% News Effect
-29.4% Trough in 2 hr 33 min
-$114M Valuation Impact
$392.66M Market Cap
3.5x Rel. Volume

On the day this news was published, UP declined 22.55%, reflecting a significant negative market reaction. Argus tracked a trough of -29.4% from its starting point during tracking. Our momentum scanner triggered 27 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $114M from the company's valuation, bringing the market cap to $392.66M at that time. Trading volume was very high at 3.5x the daily average, suggesting heavy selling pressure.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Reverse split ratio: 1-for-20 Pre-split shares: approximately 725 million Post-split shares: approximately 36 million +5 more
8 metrics
Reverse split ratio 1-for-20 Class A common stock reverse stock split ratio
Pre-split shares approximately 725 million Common shares outstanding before reverse split
Post-split shares approximately 36 million Common shares outstanding after reverse split
Authorized shares pre-split 1.5 billion Authorized common shares before reverse split
Authorized shares post-split 75 million Authorized common shares after reverse split
Shares issued in 2023 more than 670 million Shares issued to lenders in Delta-led investment
Warrant share ratio 1/200th of one share Each warrant exercisable into fraction of one common share
Warrant exercise price $2,300.00 per share Exercise price per whole share of common stock

Market Reality Check

Price: $0.4180 Vol: Volume 602,572 shares vs ...
low vol
$0.4180 Last Close
Volume Volume 602,572 shares vs 20-day average 1,155,422 suggests muted pre-news activity. low
Technical Shares at $0.542, trading below the $1.19 200-day MA and far under 52-week high of $3.50.

Peers on Argus

UP showed a +10.21% pre-news gain while close peers were mixed: ASLE +2.44%, PRG...

UP showed a +10.21% pre-news gain while close peers were mixed: ASLE +2.44%, PRG +2.26%, NSSC +3.53%, CMPR +2.19%, and CAAP -0.48%, indicating stock-specific dynamics rather than a uniform sector move.

Historical Context

5 past events · Latest: Feb 19 (Positive)
Pattern 5 events
Date Event Sentiment Move Catalyst
Feb 19 Q4 2025 earnings Positive -12.4% Improved revenue, narrowed net loss, and positive Adjusted EBITDA/EBITDAR.
Feb 12 Conference appearance Neutral -0.9% Announcement of CEO presentation at Barclays Industrial Select Conference.
Feb 05 Brand ambassador deal Positive +1.3% Partnership with Heisman winner Fernando Mendoza as brand ambassador.
Feb 05 Earnings date notice Neutral +1.3% Set date for release of Q4 2025 financial results and disclosures.
Jan 27 Customer model launch Positive -3.1% Launch of unified concierge engagement model under a single brand in the U.S.
Pattern Detected

Recent headlines, including improved earnings and strategic updates, have often been followed by negative or contrary price moves, suggesting a pattern of selling or muted response into news.

Recent Company History

Over the last few months, Wheels Up reported operational progress, branding initiatives, and investor outreach. On Feb 19, 2026, Q4 2025 results showed narrower losses and positive Adjusted EBITDA, yet the stock fell 12.42%. Earlier, announcements about a Barclays conference appearance, a high-profile brand ambassador, an earnings date, and a unified concierge customer model around late January and early February saw small mixed moves, frequently negative. Today’s reverse split fits into an ongoing effort to restructure the business and normalize the capital structure.

Market Pulse Summary

The stock dropped -22.6% in the session following this news. A negative reaction despite the reverse...
Analysis

The stock dropped -22.6% in the session following this news. A negative reaction despite the reverse split would fit a recent pattern where shares often moved lower after operational and strategic announcements. The split consolidates about 725 million shares into roughly 36 million and lowers authorized shares, but it does not by itself change fundamentals. Given prior selling into earnings and branding news, weakness around this event could reflect continued skepticism about long-term execution and capital structure complexity, including outstanding warrants.

Key Terms

reverse stock split, cusip, isin, warrants, +1 more
5 terms
reverse stock split financial
"the Company expects to complete a reverse stock split (the "Reverse Stock Split")"
A reverse stock split is when a company reduces the number of its shares outstanding, making each share more valuable. For example, if you own 100 shares worth $1 each, a 1-for-10 reverse split would turn your 100 shares into 10 shares worth $10 each. Companies often do this to boost their stock price and appear more stable to investors.
cusip technical
"Common Stock will have a new CUSIP number (96328L304) and ISIN number"
A CUSIP is a nine-character alphanumeric code that uniquely identifies a U.S. or Canadian financial security—such as a stock, bond, or fund share—like a Social Security number for an investment. It matters to investors because brokers, exchanges and record-keepers use the CUSIP to match trades, track ownership, settle transactions and pull accurate records, reducing errors and ensuring money and securities go to the right place.
isin technical
"Common Stock will have a new CUSIP number (96328L304) and ISIN number (US96328L3042)"
A 12-character International Securities Identification Number (ISIN) is a unique code that acts like a passport for a specific stock, bond or other tradable security so it can be identified worldwide. Investors and systems use it to ensure they are buying, selling and tracking the exact same instrument across exchanges and data feeds, which prevents costly mix-ups and makes portfolio reporting, settlement and regulatory checks simpler and more reliable.
warrants financial
"equitable adjustments ... to Wheels Up's outstanding publicly-traded and private warrants"
Warrants are special documents that give you the right to buy a company's stock at a set price before a certain date. They are often used as a way for companies to attract investors or raise money, and their value can increase if the company's stock price goes up.
equity incentive plans financial
"equitable adjustments ... to the number of shares ... underlying Wheels Up's outstanding equity incentive plans"
Equity incentive plans are company programs that pay employees, executives, or directors with company stock, stock options, or share units instead of or in addition to cash, aiming to align their interests with shareholders—like giving team members a stake in the house they help build. For investors this matters because such plans can motivate better company performance but also dilute existing ownership and increase reported compensation costs, so they affect future earnings, voting power, and share value.

AI-generated analysis. Not financial advice.

1-for-20 Reverse Stock Split for Common Stock Normalizes Share Count 

Expected to Regain Compliance with NYSE Listing Standards and Meet Criteria for Inclusion in Russell 3000 

Trading on Reverse Split-Adjusted Basis Expected to Begin on April 27, 2026 

ATLANTA, April 14, 2026 /PRNewswire/ -- Wheels Up Experience Inc. (NYSE: UP) ("Wheels Up" or the "Company") is announcing that effective immediately after the close of trading on The New York Stock Exchange (the "NYSE") on April 24, 2026 (the "Effective Time"), the Company expects to complete a reverse stock split (the "Reverse Stock Split") of its Class A common stock, $0.0001 par value per share ("Common Stock"), at a ratio of 1-for-20 (the "Ratio"). The Company believes that following the effectiveness of the Reverse Stock Split, the number of shares of Common Stock outstanding will align more closely to peer companies with similar market capitalizations. Assuming the stock price of the Common Stock meets or exceeds $1.00 for the requisite period of time, the Company believes that it will promptly regain compliance with the NYSE's listing standards and qualify for inclusion in the Russell 3000. Wheels Up's Common Stock is expected to begin trading on the NYSE on a reverse split-adjusted basis on April 27, 2026, under the ticker symbol "UP".

"As part of the Delta-led investment in 2023, we issued more than 670 million shares to our lenders, leaving the company with a much higher share count than many of our peers. Today's announcement allows us to realign our share count and remain focused on sustainable, profitable growth and our differentiated, customer-first business model," said Wheels Up Chief Executive Officer George Mattson. "We're executing our strategy—driven by operational excellence, a new premium fleet, our strategic partnership with Delta Air Lines, and improved financial performance—and the progress we've made over the past two years is real. We've restructured the business, sharpened our focus on premium customers, and grown key segments, including corporate demand through our strategic partnership with Delta Air Lines and our global charter business. As we near completion of our fleet transformation more than a year ahead of schedule, we believe we are positioned for growth and to deliver on our commitments to members, partners, employees, and investors."

When the Reverse Stock Split is effective, every 20 shares of Common Stock issued and outstanding or held as treasury stock as of the Effective Time will be automatically combined and reclassified into one (1) share of Common Stock. As a result, the Company expects that the approximately 725 million shares of Common Stock outstanding prior to the Reverse Stock Split will be reduced to approximately 36 million shares immediately following the effectiveness of the Reverse Stock Split. In addition, the total number of shares of Common Stock authorized for issuance under the Company's Amended and Restated Certificate of Incorporation will be reduced by the Ratio, from 1.5 billion shares to 75 million shares. There will be no change to the par value per share of Common Stock and number of shares of preferred stock authorized for future issuance thereunder. The Company's Board of Directors (the "Board") reserves the right to abandon or delay the Reverse Stock Split at any time prior to completion.

The Company does not plan to issue fractional shares in connection with the Reverse Stock Split. Stockholders who would otherwise hold fractional shares because the number of shares of Common Stock they hold before the Reverse Stock Split is not evenly divisible by the Ratio will be entitled to receive cash (without interest, and subject to any required tax withholding applicable to a holder) in lieu of the issuance of fractional shares, in an amount equal to the closing trading price per share of Common Stock as reported on the NYSE at the close of trading on April 24, 2026, as adjusted for the Reverse Stock Split, multiplied by the applicable fraction of one (1) share. Following the Reverse Stock Split, the Company's Common Stock will have a new CUSIP number (96328L304) and ISIN number (US96328L3042). 

Continental Stock Transfer & Trust Company ("Continental") will act as transfer and exchange agent for the Reverse Stock Split. Registered stockholders who hold shares of Common Stock in uncertificated form are not required to take any action to receive post-reverse split shares and holders of legacy certificated shares will receive instructions from Continental. Stockholders owning shares through an account at a brokerage firm, bank, dealer, custodian or other similar organization acting as nominee will have their positions automatically adjusted to reflect the Reverse Stock Split, subject to such broker's particular processes, and will not be required to take any action in connection with the Reverse Stock Split.

As a result of the Reverse Stock Split, equitable adjustments corresponding to the Ratio will be made to the number of shares of Common Stock underlying Wheels Up's outstanding equity incentive plans and awards thereunder, including any exercise prices, hurdle amounts or market-based vesting conditions, as applicable. In addition, equitable adjustments corresponding to the Ratio will be made to Wheels Up's outstanding publicly-traded and private warrants, resulting in each warrant becoming exercisable for 1/200th of one (1) share of Common Stock at an exercise price of $2,300.00 per whole share of Common Stock. Holders of warrants and equity awards will not be entitled to receive cash or other consideration for any fractional shares upon exercise of warrants or upon settlement or exchange of equity awards. The CUSIP and ISIN numbers for Wheels Up's warrants that are scheduled to expire on July 13, 2026 will not change.

At Wheels Up's 2025 annual meeting of stockholders held on June 10, 2025, the Company's stockholders approved a stockholder voting proposal to permit the Board to effect the Reverse Stock Split. The Board approved the Reverse Stock Split on April 13, 2026. Additional information about the Reverse Stock Split can be found in Wheels Up's definitive proxy statement filed with the U.S. Securities and Exchange Commission (the "SEC") on April 24, 2025, which is available free of charge at the SEC's website, www.sec.gov, and on Wheels Up's Investor Relations website at investors.wheelsup.com.

About Wheels Up

Wheels Up is a leading global provider of on-demand private aviation with a large, diverse fleet and a network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and premium commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations, via Air Partner Cargo. With the Wheels Up app and website, members can easily search, book, and fly. For more information, visit www.wheelsup.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains certain "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to known and unknown risks, uncertainties, assumptions, and other important factors, many of which are outside of the control of the Company. These forward-looking statements include, but are not limited to, statements regarding: (i) the impact of the Reverse Stock Split on the trading market for the Company's Common Stock, including the trading price, liquidity, trading volume, volatility and marketability of the Common Stock after the Reverse Stock Split; (ii) public perception of the Reverse Stock Split and Authorized Share Reduction and the potential impacts on the trading market or price of the Common Stock in light of the history of reverse stock splits for other companies and the Company's past reverse stock split; (iii) the likelihood that the Reverse Stock Split will result in any permanent increase in the trading price per share of Common Stock; (iv) whether or not the Reverse Stock Split will cure any deficiency under, and allow the Company to regain compliance with, Section 802.01C of the NYSE Listed Company Manual; (v) whether or not the Company will qualify for inclusion in any stock indexes in the future; (vi) the Company's growth plans and anticipated success of its commercial offerings; and (vii) the Company's ongoing business transformation, including the execution of its fleet modernization, cost reduction, operational efficiency and productivity initiatives, its ability to execute such initiatives on the timelines that it currently anticipates and to realize the expected commercial, financial and operational benefits during and after the expected period of transition. The words "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "future," "intend," "may," "might," "plan," "possible," "potential," "predict," "project," "should," "strive," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that statement is not forward-looking. Factors that could cause actual results to differ materially from those expressed or implied in forward-looking statements can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2025 filed with the SEC on March 10, 2026 and the Company's other filings with the SEC from time to time. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company does not intend to update any of these forward-looking statements after the date of this press release.

Contacts

Investors:
ir@wheelsup.com

Media:
press@wheelsup.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/wheels-up-announces-reverse-stock-split-302740988.html

SOURCE Wheels Up

FAQ

What is the Wheels Up (UP) reverse stock split ratio and effective date?

The reverse split is a 1-for-20 ratio effective after the close on April 24, 2026. According to the company, trading will reflect the reverse-split basis beginning April 27, 2026 on NYSE.

How many shares will Wheels Up (UP) have after the April 2026 reverse split?

Wheels Up expects ~36 million shares outstanding after the reverse split. According to the company, this is down from approximately 725 million pre-split shares.

Will Wheels Up (UP) regain NYSE compliance after the reverse split?

The company expects to regain compliance if the post-split share price meets or exceeds $1.00 for the requisite period. According to the company, meeting that price would help satisfy NYSE listing standards.

What happens to Wheels Up (UP) warrants after the 1-for-20 reverse split?

Warrants will be adjusted so each becomes exercisable for 1/200th of one share at an effective exercise price of $2,300 per whole share. According to the company, warrant CUSIP/ISIN expirations remain unchanged.

How will fractional shares be handled for Wheels Up (UP) stockholders?

Stockholders entitled to fractional shares will receive cash in lieu, based on the April 24, 2026 NYSE closing price adjusted for the split. According to the company, cash payments bear no interest and are subject to tax withholding.

Will Wheels Up (UP) need stockholder approval for the reverse split?

Yes, stockholders previously approved a proposal permitting the board to effect a reverse split at the 2025 annual meeting. According to the company, the Board approved the specific reverse split on April 13, 2026.